The British sweet manufacturer, Swizzels, has teamed with Food Innovations Baking Group to launch a Giant Drumstick Squashie Cookie mix, bringing the Original Raspberry and Milk Drumstick and Drumstick Original flavours to a new market of sweet-toothed fans. The cookie mix is now available at B&M stores nationwide, targeting Squashies …
Read More »Character World tucks in with Swizzels for bedding, blankets, and more
Character World is helping kids tuck in to the confectionery specialist Swizzels Matlow with a new range of bedding, blankets, towels and more based on some of its most popular brands. In a deal brokered by Blonde Sheep Licensing, the initial range is due to online this year with a …
Read More »Plush toy specialist Posh Paws readies for “biggest year yet” thanks to heavyweight licensing portfolio
The plush toy specialist, Posh Paws International, is preparing for what looks to be its ‘biggest year yet,’ as it readies for 2021 with a raft of new releases and licensed launches based on some of the biggest children’s entertainment franchises of the past decade. With a portfolio brimming with …
Read More »YWOW Games partners with Swizzels as its continues plans to ‘revolutionise games and puzzles’
YWOW Games is continuing its mission to ‘revolutionise the games and puzzles industry’ through a new partnership with Swizzels for a range of Swizzels puzzles. It’s part of the company’s ongoing plans to bring household brands to the collectable jigsaw puzzles market. In a deal brokered by Blonde Sheep Licensing, …
Read More »Swizzels’ Love Hearts, Drumstick and Refreshers move into the biscuit aisle with Infinity Brands
The UK food gifting supplier, Infinity Brands, has partnered with Swizzels to produce a range of biscuits inspired by the confectionery brand’s range of iconic treats, including Love Hearts, Drumstick, and Refreshers. The range is due to launch later this year. Swizzels is the largest independent British owned manufacturer of …
Read More »Swizzels goes premium with Love Hearts in new Koin Club deal
Swizzels has launched itself into the premium collectables market thanks to a new partnership with the gifting and collectables specialist, The Koin Club. Under this new partnership, the pair have developed a range of collectable Love Hearts medals, called Love Hearts to Keep. The deal was brokered by Blonde Sheep …
Read More »Blonde Sheep Licensing secures OTL deal for Swizzels
Blonde Sheep Licensing has brokered a new deal between OTL and the confectionery brand Swizzels for a new line of party products and travel accessories featuring the popular Love Hearts, Drumsticks, Refreshers and Squashies branding. An initial launch is planned for SS20 with selected leading retailers. OTL is a long …
Read More »Fashion UK to develop new apparel line with confectionery specialist Swizzels
Following the success of the footwear which launched earlier this year, Fashion UK has added girls and women’s daywear, nightwear and accessories, all of which will launch this summer.
Read More »Tell your own romance saga through My Icon Story’s new Love Hearts deal
Blonde Sheep Licensing has brokered an agreement which will see the company adding Love Hearts expressions to the icon collection on myiconstory.com.
Read More »Swizzels expands Drumstick, Refreshers and Fruity Pops brands with Rose Confectionery
Swizzels is recognised as the fastest growing sugar confectionery manufacturers in the UK, with sales up ten per cent year on year.
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