SYBO Games

The firm - the name behind the hit mobile game Subway Surfers, the second most downloaded game of 2018 - has named David Byrne its new COO.

The Licensing.biz Power 50 - sponsored by Emoji and SYBO Games - was first revealed at this year’s Brand Licensing Europe, and while the show may be over for another year, there’s still time to recapture the buzz by taking another look at this year’s Power 50.

The announcement was made at this year's Brand Licensing Europe, where the company is currently exhibiting its SUBSURF consumer lifestyle brand.

Licensing.biz has called upon the industry to nominate the people whose contributions to the licensing community deserve celebrating in a special supplement championing the efforts of the Most Influential People in Licensing ahead of this year’s Brand Licensing Europe.

Heralded as a leading female force in global digital entertainment by LIMA, Amarchi-Cuevas will begin her term on the Board from July 1 this year.

A long form series is now also in development, currently slated for a late 2019 launch.

The animated series will premiere in the summer with ten four minute episodes, followed by a long form series of 22 minute episodes.