Tetris readies for 40th anniversary with merchandising agent network update

The Tetris Company has announced changes to its global network of merchandise licensing agents for the world-famous Tetris brand, including new agent signings and renewals. These changes come as the company heads towards the iconic video game brand’s 40th anniversary in 2024.

“We’re always looking to bring new partners on board who will help grow the Tetris brand with fresh products and experiences that are innovative, fun and meaningful for our global fan base,” says Megan Buettner, head of consumer products at Tetris. “With the 40th anniversary of Tetris on the horizon, we look forward to working with all our new and existing network of licensing agents to make it the most memorable celebration yet.”

Updates to the Tetris brand’s merchandise licensing agent network include:

  • The Tetris Company has extended its agency agreement with Lisle Licensing for UK, Ireland and Channel Islands, managed by Francesca Lisle.
  • Brand Fresh Management, led by Janice Ross, will continue to manage licensing agreements for the United States and Canada.
  • IMG will continue to manage APAC (Asia-Pacific region), under the guidance of Miki Yamamoto, in addition to Brazil with support from Glenn Migliaccio.
  • CPLG, led by John Taylor, will now represent the Tetris brand in France, Italy and India. In addition, CPLG’s representation will continue in Iberia, CEE (Central Eastern Europe), CIS (Commonwealth of Independent States, including Russia), Benelux, Greece, Turkey, MENA (Middle East and North Africa) and the Nordics (Finland, Sweden, Denmark, Norway).
  • The Tetris Company has signed Studio 100 to the agency roster for Germany, Switzerland and Austria, under the guidance of Joachim Knödler.
  • KOPA Licensing, with the support of Carlos Carvajal, will expand coverage for the brand in Colombia, Peru, Chile, Ecuador, Mexico, Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama.

Current representation for the Tetris brand also includes WP Brands in New Zealand and Australia, managed by Lim Mi-Kyoung, and Born Licensing for global promotions and advertising under David Born.

Billions of Tetris games are played online every year, and over 590 million Tetris mobile games have been downloaded to date. The Tetris brand’s global licensee network includes major video game publishers, including Nintendo and Sega, as well as many partners in electronics, toys, apparel, lifestyle goods, entertainment and more. For the latest information about the Tetris brand and Tetris products, visit www.tetris.com.

WildBrain CPLG secures a raft of European deals for the hit video game brand Tetris

WildBrain CPLG has signed a raft of new European deals spanning apparel, back to school accessories, fast moving consumer goods, and homewares, for the world famous video game brand, Tetris.

The newest slate of deals kicks off with the fashion retailer, Zara, who has introduced a collection of ment’s t-shirts featuring vibrant designs inspired by the Tetris brand. The range is now available worldwide across its online retail platform and physical stores.

In Greece, Diakakis Imports SA is on board for a back-to-school range launching this autumn/winter 2021, spanning bags, pencil cases and stationery. Across Central and Eastern Europe, leading Polish distributor of textile products, Carbotex, has been signed for a Tetris-themed home textiles collection, which will see bedding, towels and pillows launch from this October, followed by an apparel range in 2022.

Displate will launch a unique range of hand-crafted metal posters featuring iconic Tetris gameplay images later this year.

Additionally, WildBrain CPLG’s Germany, Austria and Switzerland (GAS) team has inked deals with Natür Food Ventures GmbH that will see a range of Tetris-themed fruit gummies launch under Natür Food’s Powerbeärs brand this month; and with Spreadshirt for an upcoming print-on-demand t-shirt range.

Finally, Tendam is on board for a line of t-shirts and pyjamas, which will be available in multiple territories across Europe, Latin America, Asia and the Middle East starting in July.

Pau Pascual, VP Southern Europe and MD Iberia and MENA at WildBrain CPLG, said: “We continue to see significant licensing opportunities for gaming properties particularly with brands, such as Tetris, that bring a strong sense of nostalgia and resonate favourably with consumers.

“As we accelerate the Tetris brand’s consumer products footprint in key markets, it’s fantastic to welcome these new partners who have successfully utilised the brand’s iconic gameplay and imagery to develop fun, unique and creative product ranges.”

Maya Rogers, president and CEO of Tetris, said: “Never before has the Tetris brand offered such an amazing range of fun, modern lifestyle products for consumers across Europe and the Middle East.

“We are continuously impressed with WildBrain CPLG’s ongoing effort to grow the brand’s presence in these markets with unique merchandise collaborations that truly speak to the varied interests of fans. We look forward to seeing fan reaction as each product line hits stores.”

WildBrain CPLG represents the Tetris brand across Benelux; the Nordics; Central and Eastern Europe; Iberia; Turkey; Middle East and North Africa; Russia; and Germany, Austria and Switzerland.

WildBrain CPLG secures a raft of European deals for the hit video game brand Tetris

WildBrain CPLG has signed a raft of new European deals spanning apparel, back to school accessories, fast moving consumer goods, and homewares, for the world famous video game brand, Tetris.

The newest slate of deals kicks off with the fashion retailer, Zara, who has introduced a collection of ment’s t-shirts featuring vibrant designs inspired by the Tetris brand. The range is now available worldwide across its online retail platform and physical stores.

In Greece, Diakakis Imports SA is on board for a back-to-school range launching this autumn/winter 2021, spanning bags, pencil cases and stationery. Across Central and Eastern Europe, leading Polish distributor of textile products, Carbotex, has been signed for a Tetris-themed home textiles collection, which will see bedding, towels and pillows launch from this October, followed by an apparel range in 2022.

Displate will launch a unique range of hand-crafted metal posters featuring iconic Tetris gameplay images later this year.

Additionally, WildBrain CPLG’s Germany, Austria and Switzerland (GAS) team has inked deals with Natür Food Ventures GmbH that will see a range of Tetris-themed fruit gummies launch under Natür Food’s Powerbeärs brand this month; and with Spreadshirt for an upcoming print-on-demand t-shirt range.

Finally, Tendam is on board for a line of t-shirts and pyjamas, which will be available in multiple territories across Europe, Latin America, Asia and the Middle East starting in July.

Pau Pascual, VP Southern Europe and MD Iberia and MENA at WildBrain CPLG, said: “We continue to see significant licensing opportunities for gaming properties particularly with brands, such as Tetris, that bring a strong sense of nostalgia and resonate favourably with consumers.

“As we accelerate the Tetris brand’s consumer products footprint in key markets, it’s fantastic to welcome these new partners who have successfully utilised the brand’s iconic gameplay and imagery to develop fun, unique and creative product ranges.”

Maya Rogers, president and CEO of Tetris, said: “Never before has the Tetris brand offered such an amazing range of fun, modern lifestyle products for consumers across Europe and the Middle East.

“We are continuously impressed with WildBrain CPLG’s ongoing effort to grow the brand’s presence in these markets with unique merchandise collaborations that truly speak to the varied interests of fans. We look forward to seeing fan reaction as each product line hits stores.”

WildBrain CPLG represents the Tetris brand across Benelux; the Nordics; Central and Eastern Europe; Iberia; Turkey; Middle East and North Africa; Russia; and Germany, Austria and Switzerland.

Lisle Licensing lands slate of new partners for video gaming’s iconic Tetris brand

Lisle Licensing has detailed a slate of new partners and product launches for the iconic puzzle game Tetris, as the nearly 40 year old brand continues to celebrate an expanding fan-base driven by global consumer success.

Kicking off the year like so many of us did, Tetris got straight into the fitness scene through an athleisure apparel collaboration with the tikiboo.co.uk. More recently, Trademark Productions has signed to develop an apparel daywear range that will land on shelves this autumn/winter.

In line with the brand’s bold colours, Trademark Products will focus on soft lines which appeal to the Tetris fanbase who want to embrace their support for the brand beyond traditional gameplay. Meanwhile, Fizz Creations will launch a Tetris AW 21 giftware range that will include a Tetris Tetrimino waffle maker that creates waffles in the game’s iconic shapes. 

In the gaming space, John Adams – a long-standing UK board game licensee of the Tetris brand – has renewed its agreement with the brand for a further three years.

Francesca Lisle, MD at Lisle Licensing, said: “As the video gaming industry continues to surge, and particularly retro gaming, so does the popularity of Tetris which will celebrate its 40th year in 2024. We are delighted to kick-off 2021 with two new licensees in categories which will further strengthen the brand’s position in the UK, as well as continue the Tetris partnership with John Adams.”

Zoe Ryan, marketing manager at Fizz Creations, added: “We’re all about fun and novelty at Fizz Creations, so are excited to partner with Tetris to launch the waffle maker – Tetrimino shaped waffles… what’s not to love?”

The Tetris brand is recognised as one of the leading and most distinctive video game brands and franchises in the world. Now after more than 35 years, the brand continues to be enjoyed by audiences of all ages and all cultures. Billions of Tetris games are played online every year, and over 500 million Tetris mobile games have been downloaded to date.

The Tetris brand’s global licensee network includes major video game publishers, including Nintendo and SEGA, as well as many partners in electronics, toys, apparel, lifestyle goods, entertainment and more. 

Blue Planet Software renames as Tetris and secures raft of 18 global partners for the video game brand

Blue Planet Software Inc., known by video game and merchandise licensees worldwide as the sole agent for the Tetris brand, has changed its company name to that of the iconic brand that it represents: Tetris.

The move has been made in order to strengthen its global positioning and recognition just as it unveils a slate of 18 new and returning merchandise partners, spanning apparel and footwear to decor, debit cards and stationery.

The expansive line up of new licensees showcases the continued growth of the brand’s lifestyle offering, enjoyed by audiences around the world.

“Just as the Tetris brand has evolved over the past 36 years, so have we,” said Maya Rogers, president and CEO of Tetris. “We have long recognized that our broad, global network of video game and merchandise licensees and licensing agents mostly identify our company by the name Tetris.

“Therefore, we decided to make it official. We look forward to continuing to work with our partners to deliver great, innovative games, lifestyle products and experiences to fans, including the many new partners we’re announcing today – only now you’ll know us simply as Tetris.”

Kicking off with the global market partnerships, Tetris has secured new deals with the likes of Loot Crate and its curated collections of Tetris apparel and accessories, Natur Food Ventures and Tetris branded functional gummies that will launch in Europe and the US and Canada in 2021, OppoSuits for a 2021 collection, Pinfinity for collectable Tetris pins enhanced with AR technology to reveal animation, music, and exclusive content, and Retro-Bit, a portable retro game gaming device.

These are joined by North American partnerships in Buffalo Games & Puzzles’ new board games, Card.com’s series of Tetris pre-paid online debit cards, Mad Engine’s Tetris t-shirts, hoodies, sweatshirts, accessories and more, Open Road Brand’s wall decor, magnets, and more, and Pollard Banknote’s Tetris themed instant lottery scratch tickets.

Across Europe, Blokken, the popular Benelux quiz show which features a Tetris core element is kicking off its 27th season, Diakakis Imports has new Tetris themed back to school gear and activity sets in Greece, Cyprus, and Malta, Ermoda is debuting a range of Tetris apparel for men, women, and kids, Fizz Creations is launching Tetris keychains, Hunter Price has teased new lifestyle products coming to the UK and Ireland in 2021, and MadLab is bringing a larger than life Tetris arcade experience to Zaragoza in Spain this October.

Asia completes the line up with Tetris Mini playable keychain devices courtesy of Gametech, and fashion and home accessories hitting Japan next year from Moritoku.