Tag Archives: The Eden Project

The Very Hungry Caterpillar is continuing to build on the success of its 50th anniversary celebrations last year, having seen the successful launch of a new half-term activation with Bluewater shopping centre. In a deal brokered by Rocket Licensing, the UK licensing agent for Eric Carle’s classic children’s book, the …

For two days this spring - March 16th to 17th - the Eden Project will introduce a range of The Very Hungry Caterpillar activities in celebration of the brand’s 50th anniversary this year.