The Very Hungry Caterpillar is continuing to build on the success of its 50th anniversary celebrations last year, having seen the successful launch of a new half-term activation with Bluewater shopping centre. In a deal brokered by Rocket Licensing, the UK licensing agent for Eric Carle’s classic children’s book, the …
Read More »Rocket Licensing details major collaboration with The Eden Project for The Very Hungry Caterpillar’s 50th anniversary
For two days this spring - March 16th to 17th - the Eden Project will introduce a range of The Very Hungry Caterpillar activities in celebration of the brand’s 50th anniversary this year.
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