Emoji partners with Nice ioi to launch new women’s fashion line in Taiwan

Emoji – The Iconic Brand is expanding its presence across Taiwan through a new partnership with the local fashion brand, Nice ioi and the launch of a new apparel collection designed for the urban woman. The new deal has been developed in tandem with Medialink Animation International Limited.

Nice ioi has billed the partnership as a major coup for the Taiwanese fashion label, championing Emoji as a global phenomenon and gobally recognised brand with product presence in over 130 countries worldwide.

“Partnering with Emoji is an important tool for Nice ioi,” said Katarina Cheng, CMO of Ioi. “We could not be more exited and look forward to seeing stunning results from the collision of the two well-loved brands. Nice ioi has just given the world another reason to be in love with the Emoji brand.”

Nice ioi is recognised for its focus on delivering customers fast, fashionable products. The new Emoji collection will be targeted towards woman with an urban style.

We’re proud to partner with Nice ioi who has done an amazing job in developing an emotional apparel collection for women in Taiwan. They are a highly respected partner of ours,” said Marco Huesges, CEO and founder of the Emoji Company.

Emoji partners with Nice ioi to launch new women’s fashion line in Taiwan

Emoji – The Iconic Brand is expanding its presence across Taiwan through a new partnership with the local fashion brand, Nice ioi and the launch of a new apparel collection designed for the urban woman. The new deal has been developed in tandem with Medialink Animation International Limited.

Nice ioi has billed the partnership as a major coup for the Taiwanese fashion label, championing Emoji as a global phenomenon and gobally recognised brand with product presence in over 130 countries worldwide.

“Partnering with Emoji is an important tool for Nice ioi,” said Katarina Cheng, CMO of Ioi. “We could not be more exited and look forward to seeing stunning results from the collision of the two well-loved brands. Nice ioi has just given the world another reason to be in love with the Emoji brand.”

Nice ioi is recognised for its focus on delivering customers fast, fashionable products. The new Emoji collection will be targeted towards woman with an urban style.

We’re proud to partner with Nice ioi who has done an amazing job in developing an emotional apparel collection for women in Taiwan. They are a highly respected partner of ours,” said Marco Huesges, CEO and founder of the Emoji Company.

The Emoji Company and WildBrain launch new 2D series Emojitown in major brand extension

The Emoji Company and WildBrain have forged a far-reaching content and licensing partnership to launch Emojitown, a new, digital first, animated series based on the emoji brand, as well as a new consumer product extension programme around it.

Under the partnership, WildBrain’s AVOD network and digital studio, WildBrain Spark, has teamed with the Emoji Company to co-develop and co-produce Emojitown, a new 2D series targeting teens and young adults.

WildBrain Spark, which holds exclusive global distribution rights to the new series, will premiere Emojitown on YouTube with a dedicated channel launching at the end of May, when viewers will be able to enjoy the first four episodes of the fast-paced, language-agnostic show, followed by additional episodes rolling out weekly.

Meanwhile, WildBrain’s global licensing agency, WildBrain CPLG, will handle worldwide licensing and merchandising rights for Emojitown, building on the agency’s extensive and already successful program for the Emoji brand across the UK, Europe, the Middle East, and other territories. WildBrain CPLG will work with Emoji Company and licensees to develop Emojitown products across key categories for teens and young adults.

Marco Huesges, founder and CEO of Emoji Company, said: “This is a significant development for the Emoji brand, bringing our globally recognizable icons into the digital-content space. With their preeminent reputation on digital platforms, including YouTube, and their deep understanding of licensing and brand amplification, WildBrain Spark and WildBrain CPLG are the ideal collaborators for our push into new content creation and consumer products for the teen and young-adult audience. Together we will take this hugely exciting step in the evolution of Emoji.”

Maarten Weck, EVP and MD of WildBrain CPLG, added: “Building on our strong relationship with the emoji company, this expanded partnership combines the strengths of the much-loved emoji brand with our creative and collaborative capabilities across consumer products licensing, digital-content production, and AVOD management.”

Rachel Taylor, commercial director of WildBrain Spark, said: “With its universal appeal, the Emoji brand is ideal for the creation of an animated digital-first content offering, and our creative team has produced a funny, wry and edgy series, underpinned by bespoke data and insights drawn from our premium YouTube network.

“We’re delighted that the emoji company saw us as the right partner to co-develop and launch this extension of its brand for today’s digital-savvy audience of modern teens.”

Emoji renews its partnership with Lojas Americanas for themed Easter Eggs across Brazil

The Emoji Company has renewed its partnership with Lojas Americanas to launch another line of Easter Eggs across Brazil through its own D’elicce brand, an official licensee of the Emoji franchise.

Under the renewed partnership, that will see themed easter eggs launch for the second year running, the product range will be available in more than 1,700 points of sales, as well as via the app and online Lojas Americanas shopping platform. Lojas Americanas is recognised as one of the largest retail chains in the country.

We are excited to work for the second year with Americanas through their own brand D´elicce in Brazil for the Easter Season, they develop high quality products and have a great distribution capacity, which allows reaching consumers in more than 700 cities across the country,” says Celso Rafael, CEO of Lotus Global Mkt, responsible for the brand licensing in Brazil. 

“For the emoji company, it is a great pleasure to be part of this important holiday for children and adults through this amazing partnership with Lojas Americanas and its own brand D’elicce,” added Marco Hüsges, CEO and founder of the emoji brand.

Emoji partners with eco-focused Greenre Brand to launch new sustainable range

Emoji – The Iconic Brand is making new waves across the Canadian market thanks to a new partnership with INProduction Licensing’s Greenre Brand that will see the launch of new stationery, activity, crafts, novelty, and back to school lines.

The new deal marks a firm foothold for the Emoji company in the sustainable products market, teaming with a specialist in the field who boasts a portfolio of products developed from recycled, natural materials, recyclables, non-toxic, bio-fibres, as well as new age biopolymers.

“We are excited to start our partnership with Greenre Brand,” said Marco Huesges, CEO and founder of the Emoji Company. “Its product portfolio is truly innovative and eco-friendly with recyclable materials to support our environment.”

As the energy and climate crisis continues to become an increasingly serious environmental problem, Emoji’s latest partnership is one of many sweeping across the licensing industry with a greater environmental consciousness, reflective of the growing desire among consumers and brands alike to help tip the scales of the issue through considered purchases.

Globally recognised brands making the leap into eco-friendly product development is a considerable move forwards for the ongoing and ever-pressing campaign.

Keith Loiselle, president, and CEO of Greenre Brand, said: “Partnering with the Emoji brand is important for Greenre. The Emoji brand is a global phenomenon, a globally recognized brand with products in over 130 countries. We could not be more excited, and we look forward to years of mutual beneficial product development.”  

The new partnership will be managed by Peter Noonan of NPZ Consulting Inc, working with Retail Monster, the Emoji Company’s North American licensing agency.

WildBrain CPLG expands its Emoji EMEA remit with UK, Eire and more

Emoji – The Iconic Brand, has tapped WildBrain CPLG to expand its representation across EMEA, starting this month by building on its already established partnership and adding the UK and Eire, Germany, Austria, Benelux, and Turkey to its remit.

The new five-year deal will see WildBrain CPLG represent the brand on behalf of the emoji company GmbH across key consumer products categories as it builds merchandise offerings for kids, teens, and adults.

Within existing markets, WildBrain CPLG Middle East has secured a new partnership with leading Kuwaiti sports and high-street fashion retailer, Al Nasser, for an emoji brand apparel range targeting girls and women, and in a previously announced deal, high-end retailer RIVA is gearing up to launch its first emoji® fashion collection for teens and women next month.

Since the beginning of its representation of the emoji brand in 2018, WildBrain CPLG has brokered over 100 deals for the brand.

Maarten Weck, EVP and managing director at WildBrain CPLG, said: “The internationally recognisable emoji brand has huge appeal to a vast array of licensees and retailers. Building on our successful partnership with the emoji company, we have now significantly extended our relationship to represent the popular brand in new key markets, which offer strong potential for further growth and future innovation.

“Together with the emoji company, we are committed to celebrating the brand’s fun and creative spirit in new product ranges for consumers of all ages.”

Marco Hüsges, CEO and founder of Emoji Company, added: “The power of emoji truly lies in the brand’s diversity and universal appeal, which means there are simply no limits when it comes to developing consumer products.

“With WildBrain CPLG, we have already brought consumers in EMEA some amazing merchandise collections, and we know that with their local expertise and synergistic approach, they are ideally placed to handle these key new markets. This is just the beginning of emoji’s consumer products journey and we look forward to seeing the brand catapulted to even greater heights across the region.”

Emoji Company partners with Vistaprint to launch new face masks range and support businesses in the US and Canada

The Emoji Company has partnered with Vistaprint to produce a new line of face masks featuring some of the most recognisable Emoji brand icons. Ten per cent of the total sales made by the masks will be donated to help empower small businesses across the US and Canada.

To date, Vistaprint has raised more than $5million in cash and in-kind product donations to support small businesses through its mask sales.

Available in the United States and Canada, the Emoji collection features a variety of designs including some of the most popular Emoji brand icons giving consumers plenty of options to choose from.

“We are excited to be launching this playful collection of masks in collaboration with Emoji- The Iconic Brand that will bring some light and fun to people’s everyday attire,” said Vistaprint’s North America market director, Erin Shea.

“We use digital icons every day to express ourselves on social media, in text conversations, and emails. Self-expression is important and we believe that a mask should not limit a person’s ability to express themselves. Our mask design partnership with the emoji® brand is one way we’re helping people do just that.”

Vistaprint’s RFS masks have a three-dimensional chin structure, a bendable nose bridge, and adjustable straps to give your reusable face mask the perfect fit all day long. Designed with wearability in mind, the masks are available in a wide range of colors and prints for both adults and children. Sold separately in packs of ten, filters can be inserted into the RFS masks. Each filter can be used for up to 12 hours.

“With face masks such an important part of daily life, we welcomed the opportunity to partner with Vistaprint for high quality face masks that empower consumers of all ages to express themselves in unique and fun ways,” said Marco Hüsges, CEO and founder, the emoji company.

The Emoji Company details new Streetwear fashion collabs and Brazilian Cheese Bread restaurants

The Emoji Company has secured a slew of recent partnerships across both the global fashion and food and beverage markets, including a new deal with the premium streetwear brand Wicked Fashions Inc, and the famous Brazilian Cheese Bread restaurants, Rei do Mate.

Wicked Fashions Inc has teamed with Emoji to create a signature streetwear collection under its Southpole, Lockedt29, and WT02 clothing lines. The fashion line aims to combine the Emoji brand’s expressive icons with Southpole’s athleisure styles and will feature hoodies, jeans, shirts, and sweatpants.

The first collection is set to launch Holiday 2020. The partnership was brokered by Retail Monster, LLC., the emoji company’s North American Licensing Agent. 

“We are excited to enter into a groundbreaking collaboration with an established leader of the streetwear industry in the US,” said Marco Hüsges, CEO and founder, the emoji company. 

Meanwhile, over on the Brazilian Cheese Bread restaurant scene, and Emoji has now detailed a new partnership with Rei do Mate in a move that will see the franchise develop a set of collectable cups featuring designs from the Emoji by Britto collaboration.

Thanks to a deal brokered by Lotus Global, customers buying the 18 cheese bread combo can take home one of the exclusive Emoji by Britto collectable cups. The promotion will run across 300 of Rei do Mate’s stores, as well as on its online platforms that offer delivery service.

“We are thrilled about the launch of this promotion that will truly entertain Brazilian people during the Xmas season,” said Hüsges. “This partnership is the perfect symbiosis of our partnership with famous artist Romero Britto and we are proud to be working with Rei do Mate again for the Brazilian territory.”

Emoji seals skincare deal with L’Oreal’s Lancome across China

The Emoji Company has landed a new partnership with L’Oreal Paris Group to promote the Lancome Tonique Confort Skincare Collection in China with the launch of its co-branded gift box and packaging.

In a deal secured by Medialink Group Limited, Emoji will team up with the leading skincare brand to release co-branded packaging and gift boxes this week.

Included in the gift box is the signature Lancome Tonique Confort pink bottle, customised to feature four Emoji expressions such as ‘laugh’, ‘ke’, ‘love’, and ‘monkey’. In addition, the special edition includes a pink emoji brand headband as a premium that customers can use during their daily beauty regimen.

“Good skincare is what everyone wants and now they can have it as well as unique emoji brand packaging that just adds to the wonderful feeling of self-care,” said Noletta Chiu, executive director of Medialink Group Limited. “We are truly excited to partner with Lancôme and the emoji brand in this campaign.”

The Emoji Company takes legal action against Emoji King for trademark infringement

The Emoji Company has taken legal action against Emoji King and the use of its trademark that the company believes to ‘similar to the point of infringement’ upon its own trademark registered company name. Emoji is the registered name by The Emoji Company  for a multitude of goods and services.

The company owns the well-established Emoji trademark in more than 100 countries, encompassing goods and services in up to 35 classes.

In court proceedings, it has been stated that the use of Emoji King infringes The Emoji Company’s trademark rights. It has since prohibited several companies – one of which is Emoji King Industrial Co Ltd – from directly or indirectly advertising, offering, and bringing into circulation any products for which The Emoji Company holds registered trademarks.

The trademark Emoji is licensed and used through an international network of renowned agents, licensee, retailers, entertainment and advertisement companies around the world, and the Emoji brand has been globally awarded by the licensing industry.

Official Emoji brand partners include blue chip corporations such as Sony Pictures Animation, Ferrero, Burger King, Nikon, Walmart, Nestle, Zara, Aldi, Pepsico, Ravensburger, The Hershey Company amongst many others.

“Given the success of the globally established and recognized emoji® brand, there are competitors that try to imitate the original,” said Marco Hüsges, CEO and founder of The Emoji Company.

For that reason The Emoji Company continues to take legal action and working with customs globally to defend its well-established brand identity and honest reputation against trademark infringements.