Tag Archives: the entertainer

Innovation and creativity take the spotlight as The 2021 Licensing Awards finalists are revealed

From Ghostbusters Trap Incense Burners and LEGO Super Mario, to Gruffalo recycled bedding, innovation has found itself at the forefront of this year’s shortlisted finalists of The2021  Licensing Awards. Whether it’s within the Best Sustainable Licensed Product category, or one of the nine finalists in the Best Licensed Written, Listening, …

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China Shipping Crisis | Toy retailer The Entertainer is urging consumers to get their Christmas shopping early

With shipping from China reaching a crisis point that has seen costs skyrocket to all time highs amid a shortage of containers within the global supply chain, the UK’s independent toy retailer, The Entertainer is making its message to the consumer clear. Costs, shortages, and delays have hamstrung companies across …

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Toy shop The Entertainer raises £650,000 for Bristol Children’s Hospital charity The Grand Appeal

The family-owned toy retailer, The Entertainer has raised an impressive £650,000 for the dedicated charity of the Bristol Children’s Hospital, The Grand Appeal, just two weeks after reopening the doors of its high street stores. The Entertainer has been raising money for the sick children at Bristol Children’s Hospital by …

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Early Learning Centre partners with Poetic Brands for baby, children’s wear and accessories

The Early Learning Centre brand is expanding into baby, children’s wear and accessories, thanks to a new licensing partnership with the clothing specialist, Poetic Brands. The partnership has been brokered by the Early Learning Centre’s licensing agency, Riverside Brands. The new ELC collection will incorporate baby and children’s wear products, …

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The Entertainer partners with Mattel to bring a virtual Christmas grotto experience to children this year

The family-owned high street toy retailer, The Entertainer, has teamed up with Mattel to create a virtual grotto experience for children missing out this Christmas due to the coronavirus pandemic. With government restrictions, lockdowns, and social distancing measures taking experiences and events off the table this year, the pair are …

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UK toy retail chain The Entertainer moves into Asda in ‘test and learn’ concession partnership

The UK toy retail chain, The Entertainer is moving into the supermarket giant, Asda, as part of the grocer’s ‘test and learn’ partnership strategy. The move will see The Entertainer turn the toy aisles of five of Asda’s UK stores into branded concessions from early next year. Under the terms …

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Masha and the Bear secures host of UK licensees as Season Four lands on Tiny Pop

The international animation studio and name behind the popular kids’ show Masha and the Bear, has secured a host of new UK licensees to coincide with the arrival of season four of the animated series on Tiny Pop this month. In a swathe of deals brokered by the UK licensing …

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The Entertainer partners with Riverside Brands for ELC brand extension programme

The UK’s family owned high street toy retailer, The Entertainer has partnered with Riverside Brands to lead its brand extension strategy for Early Learning Centre. Under the new partnership, both the Happyland and core ELC brand will look to build out wider brand extensions into categories such as apparel, nightwear, …

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The Entertainer expands international operations with first store in the Far East

Multi-platform toy shop, The Entertainer is growing its international footprint once more, this time with the launch of its first outlet in the Far East. In partnership with Kim Jin Joo Bhd, the retailer has set foot down in Malaysia’s own Sunway Pyramid. This is the latest move to cement …

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World Book Day: The Entertainer launches Big Book Rehoming with The Salvation Army

The high street toy retailer, The Entertainer is encouraging kids and families to read together this World Book Day with the launch of its Big Book Rehoming initiative, its charity drive that will aim to support the one in 11 children from disadvantaged homes in the UK who don’t own …

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