Tag Archives: The Grinch

Dr Seuss Enterprises teams with Vacasa to create the Grinch’s famous cave

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Dr. Seuss Enterprises is teaming up with Vacasa, North America’s leading vacation rental management platform, to create the Grinch’s famous cave. The story of How the Grinch Stole Christmas! will be brought to life for a limited time, giving holidaymakers the chance to experience the Grinch and his dog Max’s home like never before.

Travellers can book the Grinch’s infamous cave (located “Three thousand feet up, Up the side of Mt. Crumpit”) on Vacasa.com starting from 3 December for stays leading up to the Christmas holiday from Dec. 13­–23. The cave is set just outside Boulder, Utah, on a beautiful, remote property. The nightly rate for a stay will be $19.57* in honour of the book’s original release in 1957.

The Grinch’s rocky residence is within a hand-carved cave on the side of a mountain. Designers have decked the halls of this multi-level 5,700 square-foot lair with everything a Grinch fan could imagine: there’s a kitchen stocked with roastable beast, Who-pudding, and an emergency stash of Who-hash. A music room includes the Grinch’s organ alongside Max’s drum set leading into the study, main bedroom, guest bedroom, and more. Everywhere they go, visitors will be completely immersed in the world of the Grinch. Even more, the house is outfitted with all of Grinch’s gadgets; his over-the-top coffee machine, armoire with green furry pants, and all the kitchen supplies one would need to host a festive FEAST! FEAST! FEAST!

True to the much-loved Dr. Seuss tale, the cave will have all the details that make the Grinch’s Mt. Crumpit home so iconic. When asked why he won’t be at the cave to greet visitors, the Grinch commented, “I just don’t really want to. Now go away.”

Grinch fans staying at the Grinch’s cave will have the added benefit of Vacasa’s 24/7 guest support and elevated home care. Just like every other Vacasa vacation rental, the Grinch’s cave will be professionally cleaned and cared for by a dedicated local team, so guests can pack up their snoof, and their tringlers and fuzzles and enjoy a worry-free stay.

Interested visitors are encouraged to visit vacasa.com/Grinch for a 3D tour of the cave, and to mark their calendars for booking release times—the limited stays are expected to fill immediately.

*$19.57 nightly rate does not include local lodging tax.

Fashion UK, Portico Designs and Rubber Road among new UK partners for How the Grinch Stole Christmas

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Fashion UK, Portico Designs, and the pop culture licensee Rubber Road are among a tranche of new UK licensing partners now signed for Dr Seuss Enterprises festive IP How the Grinch Stole Christmas. The latest signings arrive as WildBrain CPLG secures a new wave of European deals for the property.

In the UK, Portico Designs will release a line of calendars and diaries, Fashion UK is developing new kids’ daywear, and Rubber Road has introduced The Grinch to it popular collectables line up Tubbz. Meanwhile, Enesco is launching figurines and CHristmas decorations, Ecell is developing new phone covers and accessories, and Widdop & Co has signed up for gifting and home accessories.

Additional fashion partnerships have been secured outside of the UK with Trucare for the Middle East and North Africa, and Elyaf for Germany, Austria and Switzerland. The new product ranges will launch from October 2020.

John Taylor, VP Northern Europe and managing director UK and France at WildBrain CPLG, said: “Thanks to his quirky humour and holiday spirit, the Grinch has firmly established himself as an icon for the festive season. This broad line-up of new partners means the brand will continue to have a robust presence during the Christmas retail period, and also have a wider range of products available than ever before.”

“We are excited about the broad reach of Grinchmas at retail this year, due in large part to all the great work WildBrain CPLG has done to select fantastic licensees who creatively connect our fans with the Grinch through consumer products,” said Susan Brandt, president of Dr. Seuss Enterprises.

These new partnerships join long-standing apparel and homeware UK licensees for the brand which include: Somerbond, BC International, Park Agencies, Misirli, Brand International, Dreamtex, Paul Dennicci, Cooneen, IG Design Group, Hype and Aurora.

Beyond the UK, the licensing programme also features European partners LPP for adult and kids wear and H&M for apparel and accessories, alongside Thalia for gifting in Germany, Australia and Switzerland.

Dr Seuss Enterprises builds Latinx programme with Exim and Pinta

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Dr. Seuss Enterprises has entered into an alliance with licensing agent Exim and marketing firm Pinta to expand its licensing portfolio and increase brand awareness into the Latinx market.

Under the new partnerships, Exim will represent Dr Seuss across Mexico, Chile, and Peru by focusing on the company’s apparel, toys and gifts, and novelties categories, while Pinta will support the firm within the Latinx market in the US, with a robust programme spanning advertising, digital, infleuncer, and PR.

Exim, one of the largest licensing agencies in Latin America, will be responsible for leading new deals for products tied to Halloween, Christmas, and the upcoming 2021 seasons, such as Kings’ Day, San Valentin, Children’s Day, and the summer season.

Miami-based multicultural marketing firm Pinta will work directly with Dr. Seuss Enterprises to amplify its Latinx marketing efforts in the United States, taking the lead on the strategic planning of tentpole campaigns including the support of the 2020 holiday season, Hats Off to Reading – A Dr. Seuss Birthday Celebration  2021 campaign, as well as informing larger brand marketing efforts.

Dr. Seuss Enterprises recently broadened its licensing portfolio in Australia for some of their most popular properties including The Cat in the Hat, Green Eggs and Ham, How the Grinch Stole Christmas!, Oh, The Places You’ll Go!, Horton Hears a Who!, Fox in Socks and more. Additionally, new and renewed deals were announced in Europe, spanning multiple categories such as book publishing, kitchenware, and gift items.

Susan Brandt, president of Dr. Seuss Enterprises, said: “We have seen our Spanish-language publishing and content do well in the Latinx market, and we are looking to grow our presence even further through a variety of programs. Guided by the expertise from both Exim and Pinta, we are sure that we will be able to achieve this goal.”

Exim CEO Jaime Hofman, added: “We are excited and proud to be part of Dr. Seuss Enterprises’ licensing and merchandising project to allow our Latin community to be in touch with its meaningful characters and brands. Dr. Seuss titles and characters have been very well accepted by the Latin markets. We have no doubt it will be an amazing licensing adventure.”

“The principles which permeate the Hispanic community are fundamentally shared values with the world of Dr. Seuss, including family, humor and a spirit of adventure,” said Mike Valdes-Fauli, president and CEO of Pinta. “We’re honored to work with this iconic brand, and help tell stories that will inspire a diverse generation of children.”