Tag Archives: the gruffalo

The Gruffalo’s Child plots new ‘enchanting trail’ through Kew Gardens this autumn

The Gruffalo’s Child is plotting a new and ‘enchanting trail’ through the gardens of the popular Sussex heritage site, Kew this autumn, through a new partnership between Magic Light Pictures and Kew’s Royal Botanic Gardens. Adventurous visitors will encounter much-loved characters from author Julia Donaldson and illustrator Axel Scheffler’s book, …

Read More »

The Gruffalo returns to England’s forests with launch of second AR Gruffalo Spotter app

The Gruffalo is returning to the deep, dark wood thanks to the latest partnership between Forestry England, Magic Light Pictures, and Nexus Studios and the launch of The Gruffalo Spotter 2 app. Building on the BAFTA nominated original, the new app brings the characters of The Gruffalo to life in …

Read More »

Magic Light Pictures names Marc Ollington its new marketing director

Magic Light Pictures has appointed Marc Ollington as its new marketing director, a major new role created to build on the significant and continued growth of the BAFTA-winning and Oscar-nominated production company. An experienced marketing professional, Ollington joins the firm from Sky where he was marketing director of entertainment, responsible …

Read More »

Magic Light Pictures’ The Snail and the Whale takes Best Special Production at 2021 Annie Awards

Magic Light Pictures’ animated special, The Snail and the Whale, has been named Best Special Production in the 48th Annual Annie Awards, hosted via a virtual ceremony on Friday, April 16th. The Annie Awards have been presented by the Los Angeles branch of the International Animated Film Association, ASIFA-Hollywood, each …

Read More »

Guide Dogs UK creates The Gruffalo scents to make story time inclusive for visually impaired children

Magic Light Pictures and Macmillan Children’s Books have partnered with the sight loss charity, Guide Dogs to answer the age old question: what does the Gruffalo smell like? Via this innovative new partnership, characters from the popular children’s book by Julia Donaldson – Mouse, Fox, Owl, Snake, and the Gruffalo …

Read More »

Magic Light Pictures teams with Royal Botanical Gardens to bring new Gruffalo Adventures trail to Kew

Magic Light Pictures has teamed up with the Royal Botanic Gardens to launch a new Gruffalo Adventures trail in Kew Gardens’ striking Arboretum this October. The Arboretum – home to 14,000 trees – will play host to author Julia Donaldson and illustrator Axel Scheffler’s much-loved characters during the half-term holidays …

Read More »

Smiffys partners with Magic Light Pictures to launch Gruffalo, Highway Rat and Stick Man dress up

The dress up and costumes specialist, Smiffys has struck upon a magical new partnership with Magic Light Pictures to develop a range of dress up costumes based on the popular book series from Julia Donaldson and Axel Sheffler, spanning The Gruffalo, The Highway Rat, Stick Man, Zog, and Room on …

Read More »

The Gruffalo readies new Australian adventure with exclusive The Gruffalo Spotter 2 app launch

The Gruffalo is taking further strides down under thanks to a new deal that will see Queensland’s The Ginger Factory, Illawarra Fly and Wildlife Sydney Zoo in New South Wales, and Rippon Lea Estate in Victoria come on board as the brand’s exclusive The Gruffalo Trail partners. Under a new …

Read More »

China’s UYoung brings Magic Light Pictures’ The Gruffalo and more to its UKids app

China’s children’s and family entertainment media company, UYoung, has acquired six family favourite films from Magic Light Pictures to broadcast across its educational UKids app and SVOD service. The new deal will see Magic Light’s hit features The Gruffalo, The Gruffalo’s Child, Room on the Broom, Stick Man, The Highway …

Read More »

The Gruffalo takes a walk into new partnerships in Italy

Mondo TV, the third-party licensor for The Gruffalo in Italy, Spain, and Portugal, has detailed a new Italian licensee for the popular children’s publishing brand. Pon Pon Edizioni has been licensed to launch a range of products including activity and colouring packs and sets. The range is aimed at children …

Read More »