Tag Archives: the gruffalo

Guide Dogs UK creates The Gruffalo scents to make story time inclusive for visually impaired children

Magic Light Pictures and Macmillan Children’s Books have partnered with the sight loss charity, Guide Dogs to answer the age old question: what does the Gruffalo smell like? Via this innovative new partnership, characters from the popular children’s book by Julia Donaldson – Mouse, Fox, Owl, Snake, and the Gruffalo …

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Magic Light Pictures teams with Royal Botanical Gardens to bring new Gruffalo Adventures trail to Kew

Magic Light Pictures has teamed up with the Royal Botanic Gardens to launch a new Gruffalo Adventures trail in Kew Gardens’ striking Arboretum this October. The Arboretum – home to 14,000 trees – will play host to author Julia Donaldson and illustrator Axel Scheffler’s much-loved characters during the half-term holidays …

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Smiffys partners with Magic Light Pictures to launch Gruffalo, Highway Rat and Stick Man dress up

The dress up and costumes specialist, Smiffys has struck upon a magical new partnership with Magic Light Pictures to develop a range of dress up costumes based on the popular book series from Julia Donaldson and Axel Sheffler, spanning The Gruffalo, The Highway Rat, Stick Man, Zog, and Room on …

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The Gruffalo readies new Australian adventure with exclusive The Gruffalo Spotter 2 app launch

The Gruffalo is taking further strides down under thanks to a new deal that will see Queensland’s The Ginger Factory, Illawarra Fly and Wildlife Sydney Zoo in New South Wales, and Rippon Lea Estate in Victoria come on board as the brand’s exclusive The Gruffalo Trail partners. Under a new …

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China’s UYoung brings Magic Light Pictures’ The Gruffalo and more to its UKids app

China’s children’s and family entertainment media company, UYoung, has acquired six family favourite films from Magic Light Pictures to broadcast across its educational UKids app and SVOD service. The new deal will see Magic Light’s hit features The Gruffalo, The Gruffalo’s Child, Room on the Broom, Stick Man, The Highway …

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The Gruffalo takes a walk into new partnerships in Italy

Mondo TV, the third-party licensor for The Gruffalo in Italy, Spain, and Portugal, has detailed a new Italian licensee for the popular children’s publishing brand. Pon Pon Edizioni has been licensed to launch a range of products including activity and colouring packs and sets. The range is aimed at children …

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Wow! Stuff named master toy partner for Magic Light Pictures’ portfolio

Magic Light Pictures has tapped Wow! Stuff as its master toy partner for the company’s full catalogue of award-winning brands, including The Gruffalo, Room on the Broom, Zog, and The Snail and the Whale. The toy deal spans multiple territories, and products will be available across the UK, Ireland, Germany, …

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The Gruffalo taps sustainable play-sets and playground signage in latest raft of licensing partners

Magic Light Pictures has secured a raft of new licensees for its hit animated IP, The Gruffalo, as development of its licensing programme continues for 2020. Visage, MBI, Robert Fredrick, Playpress, and Snappyjack are the latest to join the Gruffalo family. Textile specialists Visage will produce Gruffalo craft printed fabrics, …

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Magic Light Pictures partners with Amazon UK for first Gruffalo Alexa-voice skill

Magic Light Pictures, the BAFTA winning and Oscar nominated production company, has teamed up with Amazon UK to launch the first Gruffalo Alexa voice experience. Called Gruffalo Move, the voice experience is an immersive and interactive audio game, available in the UK and the US, which allows users to meet …

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Magic Light spies European growth for The Gruffalo with Mondo TV

Magic Light Pictures is looking to grow the European licensing activity for its hit IP, The Gruffalo, with the appointment of Mondo TV as its licensing agent across Italy, Spain and Portugal. The firm has spied potential for growth across the region, and the potential looked good. Written by Julia …

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