Magic Light Pictures’ The Snail and the Whale takes Best Special Production at 2021 Annie Awards

Magic Light Pictures’ animated special, The Snail and the Whale, has been named Best Special Production in the 48th Annual Annie Awards, hosted via a virtual ceremony on Friday, April 16th.

The Annie Awards have been presented by the Los Angeles branch of the International Animated Film Association, ASIFA-Hollywood, each year since 1972 to recognise excellence in animation.

The acclaimed 30’ family film, which premiered on BBC One on Christmas Day 2019 to an audience of four million, follows the journey of a snail who longs to see the world and manages to hitch a ride on the tail of a humpback whale.

The film was voiced by a British acting cast including Sally Hawkins (Paddington, The Shape of Water) as Snail, Rob Brydon (Gavin & Stacey, The Trip) as Whale, Cariad Lloyd (Peep Show, Murder in Successville) as Teacher, and the late Dame Diana Rigg (Game of Thrones, Victoria) as the Narrator.

Based on the global hit book by Julia Donaldson and Axel Scheffler, The Snail and the Whale was directed by Max Lang and Daniel Snaddon and produced by Michael Rose and Martin Pope of Magic Light Pictures, with animation services by Triggerfish Animation in Cape Town.

Its Annies success adds to Magic Light’s plethora of awards, including four Oscar nominations. Many of the awards have been for their critically acclaimed festive family specials, The Gruffalo, Room on the Broom, Stick Man, The Highway Rat and Zog, which have become a highlight of the BBC One Christmas schedule.

The Snail and the Whale is also proving a hit at retail, with leading licensees including master toy partner Wow! Stuff, Aurora for huggable plush and Sainsbury’s for a range of items including clothing.

Magic Light Pictures co-founder Michael Rose, said: “We are thrilled to have won this prestigious award for The Snail and the Whale. To be named Best Special Production among so much outstanding global competition is a real honour and testament to the creativity, talent and hard work of directors Max Lang, Daniel Snaddon and all the team.”

In an exciting time for Magic Light, the award follows the launch of its first-ever preschool series, Pip and Posy, which premiered on Channel 5’s Milkshake! in March and launches on Sky Kids on demand in May.

Magic Light is also currently in production with Superworm, which will premiere this Christmas. Superworm is the ninth TV adaptation of a Donaldson/Scheffler title for BBC One and BBC iPlayer.

Magic Light Pictures’ The Snail and the Whale takes Best Special Production at 2021 Annie Awards

Magic Light Pictures’ animated special, The Snail and the Whale, has been named Best Special Production in the 48th Annual Annie Awards, hosted via a virtual ceremony on Friday, April 16th.

The Annie Awards have been presented by the Los Angeles branch of the International Animated Film Association, ASIFA-Hollywood, each year since 1972 to recognise excellence in animation.

The acclaimed 30’ family film, which premiered on BBC One on Christmas Day 2019 to an audience of four million, follows the journey of a snail who longs to see the world and manages to hitch a ride on the tail of a humpback whale.

The film was voiced by a British acting cast including Sally Hawkins (Paddington, The Shape of Water) as Snail, Rob Brydon (Gavin & Stacey, The Trip) as Whale, Cariad Lloyd (Peep Show, Murder in Successville) as Teacher, and the late Dame Diana Rigg (Game of Thrones, Victoria) as the Narrator.

Based on the global hit book by Julia Donaldson and Axel Scheffler, The Snail and the Whale was directed by Max Lang and Daniel Snaddon and produced by Michael Rose and Martin Pope of Magic Light Pictures, with animation services by Triggerfish Animation in Cape Town.

Its Annies success adds to Magic Light’s plethora of awards, including four Oscar nominations. Many of the awards have been for their critically acclaimed festive family specials, The Gruffalo, Room on the Broom, Stick Man, The Highway Rat and Zog, which have become a highlight of the BBC One Christmas schedule.

The Snail and the Whale is also proving a hit at retail, with leading licensees including master toy partner Wow! Stuff, Aurora for huggable plush and Sainsbury’s for a range of items including clothing.

Magic Light Pictures co-founder Michael Rose, said: “We are thrilled to have won this prestigious award for The Snail and the Whale. To be named Best Special Production among so much outstanding global competition is a real honour and testament to the creativity, talent and hard work of directors Max Lang, Daniel Snaddon and all the team.”

In an exciting time for Magic Light, the award follows the launch of its first-ever preschool series, Pip and Posy, which premiered on Channel 5’s Milkshake! in March and launches on Sky Kids on demand in May.

Magic Light is also currently in production with Superworm, which will premiere this Christmas. Superworm is the ninth TV adaptation of a Donaldson/Scheffler title for BBC One and BBC iPlayer.

Smiffys partners with Magic Light Pictures to launch Gruffalo, Highway Rat and Stick Man dress up

The dress up and costumes specialist, Smiffys has struck upon a magical new partnership with Magic Light Pictures to develop a range of dress up costumes based on the popular book series from Julia Donaldson and Axel Sheffler, spanning The Gruffalo, The Highway Rat, Stick Man, Zog, and Room on the Broom.

The launch of the new licensed collection will kick off with the much-loved Gruffalo and a character costume that will wander into retailers in time for World Book Day 2021. The new toddler costume features a deluxe all-in-one fit with a novelty hood – billed as ‘perfect for any little one wishing to bring the literary character to life.’

Further Smiffys character costumes, all based on books by Donaldson and Scheffler, will launch later in the year, landing on the global stage in time for Australia’s own 2021 Book Week next year.

“We are delighted to be announcing this partnership; Julia and Axel’s work is renowned across the globe and has delighted children for nearly 30 years with her imaginative stories,” said Dominque Peckett, director at Smiffys.  

Aidan Taylor-Gooby, licensing manager at Magic Light Pictures, added: “Dress up is a crucial part of our licensing programme and always a fantastic product for us at key events like World Book Day, Halloween and Christmas. We’re really pleased to have found such a great partner in Smiffys who can deliver the great quality product that our consumers expect.”