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Tag Archives: The Insights People

The Insights People launches SnapSurvey for quick fire market data and insight

The kids, parents, and family market intelligence specialists, The Insights People has launched its new SnapSurvey service, a platform that enables brands to get answers and insight-led analysis on the kids and parents’ demographic within 72 hours. The platform has been created to deliver data and insight to clients in …

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Products of Change Group supports The Insights People’s first UK industry report to track sustainability

The Products of Change Group is supporting The Insights People in producing the industry’s first ever annual UK report – one that will track the consumer products and licensing industry, and capture data around sustainability for the first time. The report will be based on results of surveying professionals who …

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Gaming and YouTube properties fuel growth in demand for licensing in the toy space, says Kids Insights’ Global Toys and Games Report

The rise of YouTube and gaming properties, spanning the likes of Minecraft, Fortnite, Sonic, and Ryan’s World have fuelled a growth in demand for licensed properties across the children’s toys and games space over the course of the last 12 months, according to findings of Kids Insights’ first Global Toys …

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How has GDPR, YouTube FTC, or sustainability affected you? – The Insights People survey

The Insights People and SuperAwesome are calling for final participants in its industry wide research programme into the topics and trends most impacting business in recent years, before the survey closes next week. The report, which will be published across The Insights People’s own platform, via SuperAwesome and media partners …

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Kids Insights welcomes Utku Tansel to the team as it launches its Global Insights Reports

Kids Insights, part of the Insights People, has launched its new Global Insight Reports – an initiative which will cover eight sectors including devices, video games, cosmetics, fashion and will be launching with its first toys and games report this March. The reports will be based on Kids Insights surveying …

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Kids Insights expands into Brazil in next level of global growth

Kids Insights, the kids’ market intelligence specialists, and part of The Insights People, is continuing its plans for global expansion with the launch into its eighth market with the establishment of Kids Insights Brazil. The move marks the fourth continent to now house a Kids Insights unit, and will mean …

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Expansion for The Insights People as firm welcomes five new team members

The kids, parents and family market intelligence unit, The Insights People has expanded its team yet again, with the appointment of no fewer than five new members to its research and technical departments. The Insights People, which now survey more than 2,000 children every week, across three continents and seven …

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The Insights People launches Brand Uplift and Campaign Insights following legislation changes

The kids’ market intelligence specialists, The Insights People believes it has uncovered a new method for measuring brand impact, following changes to advertising and marketing legislation at a time in which ‘it’s harder than ever for kids brands to understand their audience.’ In the wake the welcomed legislative shift, The …

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