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Tag Archives: The Insights People

Expansion for The Insights People as firm welcomes five new team members

The kids, parents and family market intelligence unit, The Insights People has expanded its team yet again, with the appointment of no fewer than five new members to its research and technical departments. The Insights People, which now survey more than 2,000 children every week, across three continents and seven …

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The Insights People launches Brand Uplift and Campaign Insights following legislation changes

The kids’ market intelligence specialists, The Insights People believes it has uncovered a new method for measuring brand impact, following changes to advertising and marketing legislation at a time in which ‘it’s harder than ever for kids brands to understand their audience.’ In the wake the welcomed legislative shift, The …

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