Tag Archives: The Insights People

The Insights People continues growth plans with new appointments and a head office move

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The kids, tweens, and teens market intelligence expert, The Insights People, has appointed four new team members in the form of Claire Garner, Lewis Townsend, Sam Nguyen, and Joseph Newton. With the latest swathe of appointments for the firm also comes a move of offices to accomodate the expanding business.

The Insights People specialises in research and insights on children aged three to 18 and their ecosystems. It surveys more than 5,000 children each week across five continents and 13 countries; more than 277,000 children a year.

Claire Garner joins to lead the bespoke research team and lead the company’s media effectiveness analysis service. Garner has extensive research, insight and media experience having worked at MediaCom for 17 years as associate director, and more recently running Manchester based More Insight.

Nick Richardson, founder and CEO, said: “Claire has been a great friend to the business, pretty much from day one, as she has worked with us on a number of projects. I am delighted that Claire has joined the company, in what is a key role for us, not only oversee our bespoke research team, but also to lead our media analysis and evaluation services, which we will be launching early next year.”

Garner said: “It’s so exciting to be part of a team again, and a team which is so focused on innovation and solutions. Working with Nick in the past, it’s always been clear that The Insights People is a dynamic business. With insight being a long-time passion of mine, being able to work with like-minded, forward thinking people is a fantastic opportunity.”

The company also welcomes Lewis Townsend as account manager, Sam Nguyen as research executive and Joseph Newton as junior developer.

Townsend added: “After spending my first few days with Nick, and the rest of the team it is abundantly clear how passionate and dedicated everyone is in this business. The company is at an extremely exciting stage where we are seeing growth across the globe, and I am delighted to join the ever-expanding team.”

In addition to the new recruits, The Insights People has promoted Beth Bleathman to the role of senior research executive. She said: “I am delighted to be promoted, and so proud to be a part of such a fast expanding business. I am really looking forward to continuing to grow with The Insights People, and to pass on my knowledge and support to the new research executives who join the team.”

CEO Richardson, said: “I am continually humbled by the quality of people applying for roles at The Insights People, and am absolutely delighted to have Claire, Lewis, Sam and Joseph on board, who all bring incredible skills, energy and a collaborative way of working to our team. And a huge congratulations to Beth on her well-deserved promotion.”

These appointments come after the recent appointments of ex-Reach Plc executives Richard Roycroft and Sarah Mitchell who join as commercial director and group account director.

The company also continues its recruitment activity with it recruiting for roles in research, marketing, tech development and data science. For further information on careers visit: https://kidsinsights.com/careers/

Kids Insights now launches into Canada and Australia as its global expansion continues

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Kids Insights, part of the kids’ market intelligence experts, The Insights People, is continuing its global expansion plans in order to meet the growing international market demand, with new launches into the Canadian and Australian markets. By adding the regions to its roster, they become the 10th and 11th operational markets for the firm.

This follows the company’s recent expansions into Brazil and Mexico, where it launched earlier this year.

Both Kids Insights Australia and Kids Insights Canada will be surveying 400 age and gender representative children between the ages of three and 18 in each respective country every week – or 21,000 a year – enabling the business to provide its data to clients in real-time and monthly insight reports identifying, tracking and evaluating current trends.

The launch into these two markets means that the company now surveys more than 4,000 children a week, and will now be surveying more than 200,000 kids a year across five continents and 11 countries in total.

The Insights People now operates in the UK, US, France, Germany, Italy, Spain, India, Brazil, Mexico, Australia, and Canada, and works with clients such as Amazon, F1, LEGO, MediaCom, Pokemon, SEGA, Warner Bros and Viacom and has recently grown to a team of 31 based in Manchester city centre.

Nick Richardson, CEO of The Insights People said: “We are delighted to be launching into both Australia and Canada. Like all of the markets in which we operate in, these markets are going through an extensive period of change. Agencies and brands are looking to understand these fluid and dynamic markets, and we have supported these countries and have also received huge demand for our award-winning service.

“Launching Kids Insights in Australia and Canada also represent an important milestone, as we are now surveying an additional 21,000 children in both countries, giving us a new total of 200,000 a year, and providing all of this data to our clients in real-time with expert analysis from our growing team of researchers and analysts.

“We look forward to supporting businesses in Australia and Canada and businesses looking to enter these markets with industry-leading independent data and insights.”

The company will also host a free a webinar under the title “The New Normal Within Kids Ecosystem”, which will be taking place on August 5th. This webinar will give attendees the chance to get an unrivalled overview of the changing nature of children’s attitudes, behaviours and consumption patterns as well as identifying some of the latest trends to watch out for.

To register for the free webinar, visit http://kidsinsights.com/webinar/

The Insights People hires ten, expands into new markets and continues global takeover

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The kids’, parents, and family market intelligence experts, The Insights People is continuing with its global expansion plans, having hired ten new starters since the start of lockdown, made its move into new markets, and brought on board a host of new, big name clients including Amazon, LEGO, and Warner Bros.

The company recently launched into South America with Brazil and Mexico in the last quarter, meaning that the firm now surveys more than 3,000 children every week, across four continents and nine countries, and more than 150,000 children a year.

On top of this, and after a strong six months despite challenging conditions in industry, The Insights People has secured a host of new clients including Amazon, LEGO, Star Stable and Turner as well as expanding relationships with the likes of Leapfrog, SEGA, and Warner Bros.

After announcing expansion to Brazil and Mexico earlier in 2020, the company are working on feasibility to launch into other countries and continents.

Nick Richardson, CEO The Insights People, said: “It has been quite surreal and challenging to interview, welcome and work with so many new starters remotely. Though it has been great to see the team adjust to these challenges with our usual can-do spirit. It was critical that we continued with our extensive recruitment despite the difficulties which COVID-19 has caused us as all of the roles are key in building the business to the next stage.

“The recruitment has been across the business, but in particular we have significantly increased our tech and data science team to help us develop and ultimately launch a number of new exciting services.”

The award-winning tech company welcomes Robert Lambert as senior development, Richard Wainwright as data scientist, and Jordan Shaw as junior developer. In addition, the company has expanded its research team, welcoming recent graduates Lucy Holland and Sarah Waterhouse to the team. Connor Walsh has joined the marketing team, and George Sarakins has joined as North America account director. Other roles are still being actively recruited.

George Sarakins, North America account director, said: “The Insights People is a business I have long admired and I am thrilled to be joining at such an interesting time for the kids’ sector. Nick and the management team have some very exciting plans over the coming years and I’m looking forward to helping the company achieve its goals.”

Further to the new additions to the company, The Insights People continues to work on the new exciting developments to its real-time award-winning portal that will now include a content library with the latest industry articles, newsletters and webinars about kids ecosystem across the globe.

The company will also host a free webinar under the title “The New Normal Within Kids Ecosystem” which will be taking place on August 5th. This webinar will give the viewer the chance to get an unrivalled overview of kid’s attitudes, behaviours and consumption pattern across Europe.

To register, visit http://kidsinsights.com/webinar/

 

The Insights People launches SnapSurvey for quick fire market data and insight

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The kids, parents, and family market intelligence specialists, The Insights People has launched its new SnapSurvey service, a platform that enables brands to get answers and insight-led analysis on the kids and parents’ demographic within 72 hours.

The platform has been created to deliver data and insight to clients in record time, allowing companies the chance to be more nimble and reactive to demographic trends.

The Insights People states that it has designed and developed a methodology which enables companies to get quality, unbiased and reliable data efficiently and effectively.

Nick Richardson, CEO at The Insights People, said: “This is an important development to further support clients who need quality information which is reliable and gathered in a way which is correct and unbiased. The approach we take enables clients to feel confident that they are getting reliable data with insightful commentary which can be applied across their business.

“Within a week of launching we have undertaken projects for clients wanting to test advertising creative and for a client wanting to understand some of the impact of Coronavirus on children’s digital media consumption.”

The Insights People has launched the service to cover the following countries: UK, US, France, Germany, Italy, Spain, India, Brazil, Mexico and Australia. Enabling clients to get up to 300 responses per market of children or parents, with a turnaround in as little as 72 hours.

Sarah Riding, research and trends director at The Insights People, added: “The SnapSurvey has been developed to be a flexible research tool, utilising a proven methodology – enabling clients to quickly gather data and insight for a number of purposes, including developing and supporting content marketing, testing creative concept and supporting client pitches and presentations across individual or multiple markets. And critically it provides clients with a highly effective, efficient and independent solution with expert analysis.”

For more information on The Insights People, their award-winning market research and how the SnapSurvey service could help you, please visit https://kidsinsights.com/solutions/ or call +44 (0)330 159 6631.

Products of Change Group supports The Insights People’s first UK industry report to track sustainability

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The Products of Change Group is supporting The Insights People in producing the industry’s first ever annual UK report – one that will track the consumer products and licensing industry, and capture data around sustainability for the first time.

The report will be based on results of surveying professionals who work across the kids and licensed industry.

The initiative has been launched amid rapid and fundamental changes across the kids’ industry, and a response from The Insights People, who states it has seen the speed and significance of the changes first hand, from consumers purchasing behaviours to the increased awareness of climate change, sustainable products, and currently with COVID-19.

Industry colleagues have been invited to take part in the survey which will analyse individual’s confidence levels and explore how their business is changing. All respondents receiving a complimentary copy of the report. The survey will take approximately 5-8 minutes to complete.

Nick Richardson, CEO The Insights People, said: “There is no doubt that all aspects of the kid’s industry are going through fundamental changes at the moment. The comforting news for you is no matter if you are in Entertainment, FMCG, Policy, Publishing, Retail, Sports or even Toy industry, the feedback is the same: ‘we are in a state of flux – these will no doubt be challenging times for some, and exciting times for others.’

“By taking part in this study it will enable individuals to share their opinions and see how they compare and contrast with their peers.”

Helena Mansell-Stopher, founder of Products of Change, added: “For us to implement sustainable change within the industry we first need to understand where we currently track as an industry, what our ambitions are and our knowledge around the subject. 

“We can then put in place an industry wide plan that we collectively work towards achieving. Together we can drive change.”

Take part in the survey here.

Gaming and YouTube properties fuel growth in demand for licensing in the toy space, says Kids Insights’ Global Toys and Games Report

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The rise of YouTube and gaming properties, spanning the likes of Minecraft, Fortnite, Sonic, and Ryan’s World have fuelled a growth in demand for licensed properties across the children’s toys and games space over the course of the last 12 months, according to findings of Kids Insights’ first Global Toys and Games Report 2020.

The same report has underlined a number of key highlights from the children’s space, including a universal rise in awareness around sustainability, as well as the role that analogue gaming has to play in children’s and family wellbeing. The findings are all part of the first in a series of industry-spanning reports from Kids Insights.

The Global Toys and Games Report 2020 is the first in a series of studies focusing on the macroeconomics shaping toys, industry trends, and developments in advertising and marketing today.

Among the key findings of the report – the first in a series of reports from Kids Insights (a research organisation that surveys some 105,000 children a year across across Europe and India) – is up to the minute insight on topics spanning wellbeing, sustainability, demand for licensing, and consumer spend.

The initial report has found that today’s children are finding greater financial empowerment and in the US, kids are receiving $3.76bn a year to spend as they wish, with a growing number utilising Debit cards. With that greater means of spend, children are being faced with greater choice when it comes to how they spend their money.

Kids Insights has found that children now spend £581 million on in-experience purchasing, such as Apps and In Game Purchasing, compared to spending £969 million on toys and games.

In the UK, over one third of kids aged six to nine play with classic board games such as Monopoly, Guess Who, and Jenga monthly, while the team’s data shows a positive link between playing board games and positive wellbeing. According to Kids Insights, tweens who play board games as a hobby reported feeling frequently happy 51 per cent more than average. Similarly, they feel anxious at a lower rate.

Meanwhile, the report has also highlighted the growing importance of sustainability, underlining that as families become more eco-centric, brands need to have more focus on their sustainability strategy as this becomes a more important purchasing decision factor.

Other findings include the impact of Generation Speak, as well as the growth in demand for licensed properties, driven by a significant increase in gaming and YouTube properties, with the likes of Minecraft, Fortnite, Sonic, Ryan’s World, and Jojo Siwa performing the strongest over the last 12 months.

Utku Tansel LLB, MBA head of global industry reports, Kids Insights, said: “I have been working in this industry for 12 years and in my career, I have not witnessed such speed of change.

“The industry is increasingly embracing sustainability and inclusivity while AR and AI push limits on innovation-driven largely by ever-rising smart phone/tablet penetration among children.

“Our study takes readers to an exciting journey shaped by key developments and opportunities showcased in new world order.”

To enquire for a full copy of Kids Insights’ Global Toy & Games Report 2020, click on this link.

Or 

To purchase a full copy of Kids Insights’ Global Toy & Games Report 2020, click on this link.

How has GDPR, YouTube FTC, or sustainability affected you? – The Insights People survey

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The Insights People and SuperAwesome are calling for final participants in its industry wide research programme into the topics and trends most impacting business in recent years, before the survey closes next week.

The report, which will be published across The Insights People’s own platform, via SuperAwesome and media partners such as Licensing.biz and ToyNews, as well as handed to each of the participants, will take a look at topics such as the impact of GDPR, YouTube FTC legislation, sustainability, and the confidence levels among the industry.

Nick Richardson, CEO, The Insights People, said: “There is no doubt that all aspects of the kid’s industry are going through fundamental changes at the moment. The comforting news for you is no matter if you are in Entertainment, FMCG, Policy, Publishing, Retail, Sports or even Toy industry, the feedback is the same.

“We are in a state of flux – these will no doubt be challenging times for some, and exciting times for others. By taking part in this study it will enable individuals to share their opinions and see how they compare and contrast with their peers.”

SuperAwesome is supporting The Insights People in producing the industry’s first annual report that will be based on results of surveying professionals who work across the kids’ industry.

Industry colleagues are invited to take part in this survey which will explore individual’s confidence levels and analyse how the business is changing, with all respondents receiving a complimentary copy of the report.

The survey will take approximately five to eight minutes to complete.

To complete the survey, please visit: https://qweq.co.uk/index.php/129748?lang=en

Kids Insights welcomes Utku Tansel to the team as it launches its Global Insights Reports

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Kids Insights, part of the Insights People, has launched its new Global Insight Reports – an initiative which will cover eight sectors including devices, video games, cosmetics, fashion and will be launching with its first toys and games report this March.

The reports will be based on Kids Insights surveying 125,000 children across eight countries and four continents each year. Analysis will be undertaken by industry expert Utku Tansel who has joined the team as Head of Global Insights Reports.

Tansel brings 15 years of success in research and analysis having worked for companies such as Euromonitor and WARC.

Nick Richardson, CEO, The Insights People, said: “In the last 12 months we have firmly established ourselves as the global leader in kids market intelligence, and we are now perfectly positioned to provide clients with a global viewpoint based on our considerable data.

“This enables us to offer sector – specific analysis and insight, which further helps our clients understand the attitudes, behaviour and consumption of children relating to their product areas. And as we grow into other regions, we will be able to include that incorporate that data into these reports.”

Tansel will be responsible for the strategic production of the Kids Insights Global Insight reports: Toy and Games Report 2020 (issued March 2020), Video Games Report 2020 (issued April 2020), Food and Drinks Report 2020 (issued June 2020), Electronics Report 2020 (issued August 2020), Health and Beauty Report 2020 (issued September 2020), Clothing Report 2020 (issued October 2020), Marketing & Engaging Kids Executive Report 2020 (issued December 2020).

He said: “I am really excited to join The Insights People. I have been extremely impressed by their approach and look forward to working with them to develop these global reports, which firmly establishes themselves as the global leader in kids, parents and family market intelligence.”

The Kids Insights Global Toy & Games report will be available in March and will feature how the toys industry is adapting to transformative times by embracing sustainability and inclusivity while AR & AI push limits on innovation – driven largely by ever – rising smartphone/tablet penetration among children.

In the US, a substantial 63.5 per cent of three to nine year olds own a tablet and 65.1 per cent of 10-14-year olds own a mobile. Kids Insights data also highlights that 66.2 per cent of parents spend up to £49 (US$64.40) on toys & games on a monthly basis in the UK. Within this bracket, 82.8 per cent of purchases are made by women.

In pocket money toys, kids’ rising financial empowerment drives sales and there is an intense battle over kids’ allowance. In Italy, puzzles accounted for almost one – fifth of all pocket money toy purchases in 2019, the highest in the world.

The escalated streaming wars will increasingly shape content while the potential and growth from YouTube and Gaming licensed products are high. The research shows that the kid-spending economy on toys and games in the UK is worth £969m ($1.26bn), and in the US – $5.95bn.

For more information about Kids Insights, the award-winning market research and how their Global Insights Reports could help your business, please visit www.kidsinsights.com/reports

Kids Insights expands into Brazil in next level of global growth

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Kids Insights, the kids’ market intelligence specialists, and part of The Insights People, is continuing its plans for global expansion with the launch into its eighth market with the establishment of Kids Insights Brazil.

The move marks the fourth continent to now house a Kids Insights unit, and will mean that the market intelligence group can now survey more than 2,500 children a week, or 125,000 a year.

From March 2020, Kids Insights Brazil will start surveying 410 kids a week in Brazil, resulting in a total of 21,000 children being surveyed each year providing companies with access to real-time market intelligence on the attitudes, behaviours and consumption of Brazilian children for the first time.

The UK-based Kids Insights was founded in 2016 with a mission to provide real insights in real-time, an area that is critically important with the changes in legislation to provide children with far greater protection.

Nick Richardson, CEO of Kids Insights said: “We are really excited to continue our global expansion. Brazil is a significant market, which is changing and developing at such a significant rate – meaning that companies who are creating content and products for children are finding it increasingly difficult to understand children’s ecosystems and what that means for them.”

The Insights People operates in the UK, US, France, Germany, Italy, Spain, India and Brazil for clients such as BBC, F1, Mattel, MediaCom, Pokemon, SEGA, Warner Bros and Viacom.

As part of its launch into Brazil, Kids Insights has teamed up with Kids Corp, the leading kids’ digital company in Latin America. Founded in 2015, and with offices in Argentina, Mexico and Colombia, Kids Corp offers safe and innovative digital solutions for more than 200 advertisers and content creators who engage with over 150 million children every month.

“We are delighted to take this important step in Latin America. The products and services we launch with Kids Insights will allow advertisers, agencies and content creators to access to very valuable information about the preferences, behaviours and trends of our segment, something that until today was almost impossible to find,” said Demian Falestchi, CEO of Kids Corp.

“It’s our mission to empower all actors from the digital ecosystem for children, and information is power.”

Richardson added: “We are excited to be working in partnership with Demian and his team at Kids Corp and look forward to providing organisations in Brazil access to our award-winning market intelligence portal.”