The French premium cheese brand turned lifestyle icon, The Laughing Cow has partnered with the Korean street casual brand, MARKM to launch a new range of laughing licenses apparel and accessories. In a deal brokered by Infiniss, the non-food licensing agent for The Laughing Cow, Kiri, and Belcube brands in …
Read More »The Laughing Cow partners with Iconospheric for gifts, prints, and apparel celebrating 100th anniversary
The Laughing Cow has kicked off the New Year with a brand new collaboration with the popular prints and merchandise specialist, Iconospheric. In a deal brokered by The Laughing Cow’s licensing agency, Pink Key Licensing, Iconospheric has launched a collection of gifts, homewares, prints, and more depicting the 100-year-old food …
Read More »The Laughing Cow’s 100th anniversary is another reason to be cheerful in 2021
Next year is giving us all a good reason to smile, and it’s not just at the prospect of a Covid-19 vaccine emerging out of a year of turmoil. More so than that, 2021 marks the 100th anniversary of the Laughing Cow. Bel Licensing has now earmarked the coming year …
Read More »Babybel lands t-shirt design on Boohoo.com courtesy of Bioworld
Babybel has made the leap from the fridge and into the wardrobe, thanks to a new apparel licensing partnership with the online retailer, Boohoo.com. The t-shirt range has been developed by the brand’s apparel licensee, Bioworld, and has been made exclusively for the online fashion retailer. It features the iconic …
Read More »The Laughing Cow partners with Olympia Le-Tan for exclusive new handbag design
The iconic food brand-turned lifestyle IP, The Laughing Cow – or, La vache qui rit – has partnered with Olympia Le-Tan, for a new take on its famed handbags. Owned by Bel Groupe, The Laughing Cow chuckled its way onto the lifestyle licensing scene last year, when it launched a …
Read More »The Laughing Cow’s ‘Because it’s better to laugh’ campaign marks ‘huge opportunity in licensing’
The Laughing Cow has launched a new campaign to put humour at the centre of the brand’s narrative with the message ‘Because it’s better to laugh.’ The positioning of the brand has been earmarked as a ‘huge opportunity in licensing,’ that, according to The Laughing Cow brand owners Bel, “now …
Read More »The Laughing Cow moooves into phone cases and protectors
Groupe Bel has secured a new licensing partnership for its popular La Vache qui rit – The Laughing Cow – brand, for a line of themed phone cases developed by The Kase. This is the latest in a string of international collaborations for the Laughing Cow food brand, a product …
Read More »The Laughing Cow ‘is more than a food brand’ as Couke deal takes it to fresh pastures
With 100 years of history behind it, La Vache quis rit – or The Laughing Cow to readers this side of the Channel – is, ‘far more than just a food brand,’ according to Bel’s licensing director, Patrick Tamburlin. Following details of a raft of new branded products from the …
Read More »The Laughing Cow ‘transcends traditional licensing’ says UK agent Pink Key
The Laughing Cow has “limitless potential for international growth,” in the licensing space, the iconic food brand’s owner Fromageries Bel has told Licensing.biz Details emerged yesterday that the famous food brand was upping the stakes in its global licensing plans, with the appointment of Pink Key Licensing as its exclusive …
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