Tag Archives: The Laughing Cow

Babybel has made the leap from the fridge and into the wardrobe, thanks to a new apparel licensing partnership with the online retailer, Boohoo.com. The t-shirt range has been developed by the brand’s apparel licensee, Bioworld, and has been made exclusively for the online fashion retailer. It features the iconic …

The iconic food brand-turned lifestyle IP, The Laughing Cow – or, La vache qui rit – has partnered with Olympia Le-Tan, for a new take on its famed handbags. Owned by Bel Groupe, The Laughing Cow chuckled its way onto the lifestyle licensing scene last year, when it launched a …

The Laughing Cow has launched a new campaign to put humour at the centre of the brand’s narrative with the message ‘Because it’s better to laugh.’ The positioning of the brand has been earmarked as a ‘huge opportunity in licensing,’ that, according to The Laughing Cow brand owners Bel, “now …

Groupe Bel has secured a new licensing partnership for its popular La Vache qui rit – The Laughing Cow – brand, for a line of themed phone cases developed by The Kase. This is the latest in a string of international collaborations for the Laughing Cow food brand, a product …

With 100 years of history behind it, La Vache quis rit – or The Laughing Cow to readers this side of the Channel – is, ‘far more than just a food brand,’ according to Bel’s licensing director, Patrick Tamburlin. Following details of a raft of new branded products from the …

The Laughing Cow has “limitless potential for international growth,” in the licensing space, the iconic food brand’s owner Fromageries Bel has told Licensing.biz Details emerged yesterday that the famous food brand was upping the stakes in its global licensing plans, with the appointment of Pink Key Licensing as its exclusive …