Tag Archives: The Lorax

Random House Children’s Books to launch Dr Seuss Workbook series for US schoolchildren

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Random House Children’s Books has partnered with Dr Seuss Enterprises to launch multi-subject Dr Seuss Workbooks across the US. The new format book series will be aimed at preschool kids through to third grade, encouraging readers to interact with their favourite characters while supporting learning goals.

The deal has been announced by Barbara Marcus, president and publisher, Random House Children’s Books, and Tom Russell, vice president and publisher, reference and workbooks. The first two editions – Preschool and Kindergarten – will be launched on September 7th this year. The remaining three will follow next March.

The launch of the books will also be supported by a video series hosted on Dr. Seuss Enterprises’ YouTube channel, featuring fun, original sing-alongs to help readers further engage with the characters and subject matter.

“In the last year, we have seen such increased demand for learning resources, and so we are particularly pleased to bring the Dr. Seuss Workbooks to market and offer fresh, engaging content to support young learners today,” said Russell. “These workbooks provide parents and educators an accessible blend of core academic concepts and such equally important topics as kindness, empathy, and self-esteem.”

The workbooks have been developed and written by education experts and based on curriculum standards, and readers at every grade level will be introduced to four subjects, each with their own dedicated Seuss character ambassador guiding the way: Reading and English Language Learning with the Cat from The Cat in the Hat, Maths with Thing One and Thing Two from The Cat in the Hat, Science with the Lorax from The Lorax, and Social and Emotional Learning with Horton from Horton Hears a Who!

Susan Brandt, president of Dr. Seuss Enterprises, said: “The imaginative works of Dr. Seuss have been an entry point to the world of reading and learning for several generations. For years Dr. Seuss books have delighted children while helping them learn to read and develop their cognitive skills.

“This new workbook program and its supporting video content are a natural progression that make it even easier for kids to learn, with fun exercises and engaging lessons that help them hone new skills.”

Dr Seuss Enterprises lands new eco-friendly partners for The Lorax ahead of Earth Day 2021

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Dr. Seuss Enterprises is celebrating Earth Day and the 50th anniversary of its popular title, The Lorax, with the launch of a line-up of sustainable brand partnerships that underscore the book’s core message of environmental activism.

Launched to tie in with Earth Day this year, the range will span new eco-friendly products including pet toys, home decor, publishing, and apparel which will kick off with a collection developed by the sustainable apparel brand, Tentree.

The eco-friendly Lorax collection will consist of hoodies, crewnecks, sweatpants, and t-shirts for adults and children, while inspired by the book’s activism theme will be the newest MantraBand engraved bracelet featuring the famed Lorax quote, Unless Someone Like You Cares A Whole Awful Lot, which is marked as a reminder to use your voice to make change.

Elsewhere, the story of The Lorax will enjoy new entertainment and publishing deals throughout the year, as – adding to a line-up of anniversary partnerships – Random House Children’s Books readies to roll out a robust publishing programme with new The Lorax books printed on recycled paper.

New to the catalogue this year is The Lorax Deluxe Doodle book, which is out now, followed by The Lorax: 50th Anniversary Edition, Dr. Seuss’s Thank You For Being Green And Speaking For The Trees, Let’s Go to the Garden! With Dr. Seuss’ Lorax,with more to come this Spring.

Additionally, through a partnership with Oceanhouse Media, The Lorax comes to life on iPads and iPhones in the digital book edition with playful interactivity, animations and fun activities.

US book retailer, Barnes & Noble has teamed with One Tree Planted for a special campaign in which every copy of The Lorax related titles sold in stores or online over April will see Dr Seuss Enterprises and Random House Children’s Books donate $1 to the cause.

Meanwhile, Dr. Seuss Enterprises is making its mark in an untapped category with BARK, the maker of BarkBox, for a line of sustainable dog toys. Debuting in April for BarkBox subscribers and in Petco stores, pets will be able to play with and chew on Lorax-themed toys, all made with environmentally friendly materials.

As part of its partnership expansion, Aurora, the world’s leading manufacturer and distributor of plush toys and gifts, has released a new eco-friendly Lorax plush toy, and Tervis, maker of expressive and sustainable drinkware, has rolled out a Lorax inspired collection of travel tumblers.

The global celebrations continues, meanwhile, as The Lorax hit London in celebration of Earth Day 2021. The Old Vic Theatre is presenting the iconic Dr. Seuss book The Lorax for six live-streamed performances as part of the OLD VIC: IN CAMERA series.  David Greig and Charlie Fink’s Olivier Award-nominated adaptation, directed by the award-winning director Max Webster,  is transformed into a semi-staged pint-size version to keep young (and older) minds entertained.

Susan Brandt, president of Dr. Seuss Enterprises, said: “The Lorax has always been a beloved Dr. Seuss story and introduces children to why we need to protect our planet through a beautiful story. We are proud to celebrate the 50th anniversary of the book in 2021 and further encourage our readers to speak out and make change in our world.

“This year we are partnering with a wide range of brands, such as Tentree, BarkBox, and more, to create sustainable products that will continue spreading The Lorax’s message.”

The Lorax, which was first published in 1971, quickly became a cultural phenomenon with an important and hopeful message about our environment. Over the past 50 years, the book has encouraged children to not only speak up for the protection of our trees, but to also use their voice to help make change because “unless someone like you cares a whole awful lot, nothing is  going to get better. It’s not.”

Dr Seuss Enterprises makes strides across Europe with German book publishing deal

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Dr Seuss Enterprises is making strides across Europe, having secured new and renewed international licensing deals with the German publisher, Verlag Antje Kunstmann for The Lorax and How the Grinch Stole Christmas. The German company has now landed the exclusive publishing rights to the titles across Germany, Austria, and Switzerland.

Verlag Antje Kunstmann first published The Lorax eight years ago, however the deal will mark the first time it has published the popular story How the Grinch Stole Christmas.

The publishing house will begin to release the titles this month, coinciding with the 50th anniversary of The Lorax. Both The Lorax and How the Grinch Stole Christmas will be translated by the award-winning German graphic artist and children’s book author, Nadia Budde for the German, Austrian and Swiss markets.

“Verlag Antje Kunstmann has been an excellent publisher for our titles and we’re looking forward to expanding this partnership as Dr. Seuss’s iconic library continues to perform outstandingly well in these European markets,” said Susan Brandt, president of Dr. Seuss Enterprises.

Illustrated books editor Heike Bräutigam at Verlag Antje Kunstmann, added: “We’re excited to expand our work with Dr. Seuss Enterprises as Dr. Seuss’s children’s books are timeless classics that deserve to be discovered, read and enjoyed by a broad young readership in our markets.”

The expansion of the partnership with Verlag Antje Kunstmann marks the latest growth for the Dr. Seuss portfolio globally. Recently, Dr. Seuss Enterprises announced deals with European licensees Verbarium Publishing, Botart Publishing House, and Thalia, and Australian licensees Amscan, Lake Press, MJM Australia, and Zak Australia.