Tag Archives: The Point 1888.

The Tom Gates kids’ book series taps back to school market with Sainsbury’s campaign

The first range of products based on the popular Tom Gates children’s books, and The Brilliant World of Tom Gates TV series are landing in store at Sainsbury’s and Argos this month, with a back-to-school promotion supported by a month-long POS campaign and a national competition. Developed by The Point.1888, …

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Martin McLaughlin to lead The Point.1888’s new marketing agency Story.1888

The Point. 1888 has detailed the launch of a new marketing agency, Story.1888, a new business arm that will be headed up by specialists in the marketing and advertising sectors, alongside a line-up of licensing and retail veterans to deliver new services such from product branding and style guides to …

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Five new faces join The Point. 1888’s expanding commercial, retail, product, and finance teams

The momentum continues to gather apace at the brand extension agency, The Point. 1888 as a swathe of new starters sees the company expand across its commercial, retail, product development, and finance departments this month. The latest line-up of new faces to join the team follows the company’s latest sweep …

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The Point. 1888 doubles marketing division headcount with latest suite of new hires

The Point. 1888 has doubled the headcount of its marketing division with the appointment of three new team members who join the firm as it strives to reach its ambitious goals for growth throughout the year. The news comes just months after the agency announced the creation of a director …

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He’ll have a Caninety Nine, please! Battersea launches a new ice cream range just for dogs

The UK’s 160 year old animal charity, Battersea is demonstrating its flair for canine cuisine with the launch of an ice cream range specially made for dogs. Surprisingly not called Caninety Nine, the range is made using real fruit puress and includes Strawberry and Apple & Banana flavours, and has …

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The Point. 1888 secures 12 EMEA sub-agents for Moonbug Entertainment’s preschool portfolio

Moonbug Entertainment has set a course for global expansion, having signed with 12 sub-agents across the EMEA region for a number of its popular preschool properties. The string of sub-agent partnerships was secured by the firm’s master licensing agency, The Point. 1888. The sweep of new licensing agents is just …

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St Andrews Links appoints The Point. 1888 as it looks to take on apparel, toys, beverages, and more

St Andrews Links has selected The Point. 1888 as its brand extension partner, adding to the firm’s growing roster of Sports brands that now encompasses the likes of Williams Racing, Team GB, and the British and Irish Lions. A veteran in the world of brand licensing, having worked with Hannah …

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’80s animated series The Raccoons makes play for retro and environmentalism licensing

The Raccoons is the latest animated property to be jumping the decades and making a play for the retro licensing space, helping fans and viewers who grew up with the show put to rest that fundamental question: what on Earth kind of aardvark is Cyril Sneer anyway? First created in …

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The Point. 1888 nets Farshore for CoComelon book publishing in the UK, Eire and Poland

The hit preschool property and leading children’s series, CoComelon has bolstered its portfolio of international licensees once more, this time tapping Farshore for children’s book publishing across the UK, Eire, and Poland. The deal was brokered by Moonbug’s European licensing agent, The Point. 1888. CoComelon is a preschool phenomenon currently …

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Poetic Brands, BB Design, and Aykroyd & Sons sign up with The Brilliant World of Tom Gates

Poetic Brands, BB Design, Woodmansterne, and Aykroyd & Sons are the first licensing partners to on board the popular children’s series, The Brilliant World of Tom Gates, as licensing agent, The Point. 1888 builds out UK partnerships for the IP. Based on the successful children’s book series written and illustrated …

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