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Tag Archives: The Point 1888.

The British and Irish Lions fire up new licensing programme with The Point. 1888

The British and Irish Lions have detailed an agreement with the brand licensing specialist, The Point.1888, to help the rugby team create a range of new products for the eagerly anticipated Tour to South Africa in 2021. Since the appointment, two partners have already been secured. The Point.1888 – which …

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The Point. 1888 brings Barratt’s iconic sweet brands to the frozen aisle

The Point. 1888 has struck up a sweet new partnership between Barratt and Icefresh Foods to launch a new range of ice creams exclusively for the supermarket chain, Iceland. The new range will draw on Barratt’s portfolio of iconic confectionery, including Black Jack, Fruit Salad, and Wham, to bring it …

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The Point. 1888 lands I Like Birds as birdwatching hobby enjoys revival across the UK

The Point. 1888 is tapping into the current birdwatching revival – yes, a hobby that has reportedly surpassed football in the number of fans across the UK – through a new brand representation agreement with I Like Birds. Birding – as it the hobby is now called by its largest …

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The Point.1888 lands exclusive deal with British interiors designer MissPrint

The Point.1888 has signed a new exclusive deal with the leading British designer and proven licensed brand, MissPrint to expand its licensing remit into new categories and partnerships. MissPrint is already renowned for its uniquely bold collection of eco wallpaper, hand illustrated and printed in the UK. The brand has …

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The Point. 1888 delivers sumptuous line up for food and events brand River Cottage

In a somewhat sumptuous start to the year, the brand licensing agency, The Point. 1888 has secured four new licensees for its client, River Cottage. The successful food and events business brought on The Point.1888 last year to help it generate further brand awareness, and encourage the nation to eat …

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The Point. 1888 expands leadership team as it readies for 2020 growth

The Point.1888 is roaring in 2020 with an expanded senior leadership team to meet its five-year expansion plan.  Following a successful 2019, in which four new clients were signed, the brand licensing agency has created two new roles within its leadership team – Head of Retail and Head of Business …

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The Point. 1888 pairs Jimbobart with Elite Tins for new household gifting line

The Point.1888 has teamed its animal-related giftware client, Jimbobart, with new licensee Elite Tins, a specialist provider of decorated tin boxes.  Since launching in 2009, Jimbobart has gone from hand drawn plates to a leader in boutique giftware. The illustrations, by James Ward, are designed to make people smile and …

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Home and gift brand Yvonne Ellen supports breast cancer charity through The Point. 1888 licensing partnership

The home and giftware brand Yvonne Ellen is to donate 50 per cent of the profits generated from the sale of a set of mugs called Off Duty and Daydreamer to the UK breast cancer charity, Future Dreams. The mug set was created through a brand licensing programme with Yvonne …

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The Point.1888 welcomes two new hires amid latest team expansion

The Point.1888 is continuing to grow, having appointed two new hires to specially created roles within the ever-expanding team.  The firm’s rapid growth over the past 18 months has fuelled several rounds of expansion at the brand licensing specialist that has seen The Point.1888 welcome a raft of licensing veterans …

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BLE 2019: Team GB to launch new marketing campaign at the show

By any means or metaphor possible, Team GB is hurtling, sprinting, vaulting, spring-boarding, possibly sailing (we could go on) into Brand Licensing Europe this year, doubling down on marketing efforts and lifted by a nation ahead of Tokyo 2020. Having seen support grow as a result of its brand licensing …

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