Tag Archives: The Point 1888.

LICENSING EXPO: Q&A with Sarah Crimes, Director of Marketing, Story.1888

Story.1888 – the creative services wing of licensing agency The Point.1888 – was established in 2021 to offer licensing clients an unparalleled level of support, from product branding and style guides, to product marketing, strategy, content creation and campaign management. Before the team heads to Vegas for this year’s Licensing Expo, …

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Barratt expands its Iceland ice cream range

The popular sweet brand Barratt, owned by Valeo Confectionery, is adding a new selection of classic sweet flavours to its ice cream range, exclusive to Iceland. The range will be available instore from Monday 4 April. Following on from the existing range of nostalgic sweet shop favourites, the new flavours …

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The Point.1888 and EMEA sub-agents sign 48 new deals for CoComelon, Blippi and Morphle

Brand Licensing specialist The Point.1888 and its sub agents across EMEA have signed a raft of new licensee deals for Moonbug Entertainment’s hit brands Blippi, CoComelon and Morphle. The new deals come on the back of recent news that Blippi is now available on demand via streaming giants Netflix and HBO …

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The Point.1888 to represent YouTube hit Super Sema in the UK and Eire

Retail-first licensing agent The Point.1888 has been appointed as the UK & Eire licensing agency for the YouTube Originals series Super Sema. The animated children’s series, produced by Lupita Nyong’o, is the world’s first series focused on an African kid superhero. The Point.1888 has been brought on by edutainment company …

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The Point.1888 partners with Ricochet to develop The Repair Shop brand

Ricochet, producers of The Repair Shop, has partnered with brand specialist The Point.1888 to explore potential licensing possibilities.   The hugely popular show, which broadcasts on the BBC in the UK and across the world in various territories, sees a team of Britain’s most skilled craftspeople rescue and resurrect objects …

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The Point.1888 lands new sub-agents and deals for Jimboart

Art brand Jimbobart has been growing rapidly since it started its brand licensing journey with The Point.1888, with new projects in the pipeline for 2022. Established in 2009 by illustrator James Ward, the brand focuses on eccentric and fun animal illustrations, each with human traits. Jimboart enjoyed a record high …

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Bethan Garton appointed Chief Commercial Officer of The Point.1888

Retail-focused licensing agent The Point.1888 has gone through a leadership restructure as Bethan Garton is appointed Chief Commercial Officer. The move comes following a hugely successful year in 2021 with the signing of 14 new brands and the launch of two new sister companies, Story.1888 and Spotlight.1888. Bethan Garton will …

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The Point.1888 doubles Moomin UK licensing programme with raft of new partnerships

The Point.1888 has announced a raft of new Moomin licensees for the UK market, including The Hut Group and Moonpig. Since announcing its partnership with Moomin Characters Ltd and Rights & Brands in January 2020, The Point.1888 has focused its retail-first brand extension model to widen both retail and licensing …

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The Point.1888 secures 7 more licensees for Percy the Park Keeper

Brand licensing specialist The Point.1888 has secured seven new licensees for publishing brand Percy The Park Keeper. Created by Nick Butterworth, the popular heritage publishing property has expanded its licensing programme due to the continued popularity of the brand among families. With many of the books’ original readers now having …

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The Point.1888 appoints sub-agent Playology to expand programme for TV’s The Raccoons

The Point.1888 has signed Playology International as a sub-agent for Canada to explore new and existing licensing opportunities and partnerships for The Raccoons. Playology is charged with delivering a licensing programme that will capitalise on the recent resurgence that the TV series has seen, with fans eager for more access and …

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