Tag Archives: The Pokemon Company International

GB eye expands its partnership with The Pokemon Company for new product ranges across Europe

Prints, posters, and giftware specialist, GB Eye has inked a new deal with the Pokemon Company International to expand its licensed gifting offering in the build up to Christmas with new products across mugs, framed prints, posters, gifts, and a soon-to-launch eco-range. The move capitalises on key consumer trends and …

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The Pokémon Company grows European apparel portfolio with Erve Europe and Van Der Erve

The Pokémon Company International is expanding its European reach once more, having tapped Erve Europe/Van Der Erve, Europe’s licensed apparel and brands specialist, to develop kids and adult apparel for the German, Austrian and Swiss markets. The new deal will see fashion powerhouse Erve Europe / Van Der Erve collaborate …

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Maison Longchamp sews up physical and digital fashion collab with Pokemon and Pokemon GO

French elegance and Japanese kawaii have found their worlds colliding thanks to a new partnership between The Pokemon Company International and the globally revered fashion brand, Longchamp, spanning both the physical world of apparel and accessories, and the digital world of Pokemon GO. From mid October this year, the Longchamp …

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Pokemon a Go: How The Pokemon Company kept a global audience active through lockdown

When Covid-19 struck with full force back in March this year, the implications of the measures taken to battle the global pandemic could have spelled disaster for The Pokémon Company International and its network of initiatives and fan events that relied very much on the freedom of public spaces and …

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Pokemon launches its first board game: Pokemon Trading Card Game Battle Academy

The Pokemon Company International has released the first board game adaptation of its best-selling Pokémon Trading Card Game – the Pokémon Trading Card Game Battle Academy – at participating mass and hobby retailers around the world. Designed for Trainers of all types, including parents and children who may be new …

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BLE 2019: Evolving the Pokémon franchise with EMEA licensing director Mathieu Galante

Having generated just under $3bn at retail globally last year, and with an entertainment empire that spans video games, its own Trading Card Game, mobile games and apps – a space in which it pioneered a new mode of AR gaming through Pokémon Go – and now, of course, success …

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Haven Global to build Pokémon across Australia and New Zealand

The Pokémon Company International has named Haven Global as its exclusive licensing agent for the Australian and New Zealand markets, in a display of renewed commitment to the success of the brand in the key territories. For more than two decades, The Pokémon Company International (TPCi) has built up one …

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Primark catches new Pokémon exclusive after new film fuels consumer demand

The Pokémon Company International has detailed a new collaboration with the global fashion retailer Primark for an exclusive range of women’s apparel, responding to growing consumer interest following the release of Pokémon Detective Pikachu. Denim jackets, T-shirts, hoodies and sportswear created by urban lifestyle companies Difuzed and Global Brands Group, …

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Pokémon promos launch into Hamleys and Harrods as Detective Pikachu hits UK cinemas

The Pokémon Company International  has teamed up with the iconic stores, Hamleys and Harrods, for a raft of Pokémon activity, coinciding with the release of the live action Pokémon movie Detective Pikachu. Marking Pokémon’s return to Hamleys’ flagship Regent Street store, a Pokémon window featuring imagery from the movie plus …

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The Pokémon Company picks up leading French broadcaster M6

The Pokémon Company International has signed a new partnership with the leading French broadcaster M6 to increase the availability of Pokémon animation in France and reach even more fans. M6 has acquired the Pokémon the Series: Black & White story arc (Seasons 14–16) from Pokémon’s animated adventures based on the …

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