Tag Archives: The Pokemon Company International

Pokémon celebrates 25 years with toy collabs, new content, and a music programme led by Katy Perry

The Pokémon Company International is celebrating its milestone 25th anniversary with a wide-ranging raft of new partnerships, product roll-outs, and activations that includes special anniversary merchandise from licensees such as Jazwares, Mattel, Funko, and The Wand Company. New product from its portfolio of global partners will coincide with landmark partnerships …

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The Pokémon Company marks first Zavvi partnership with new capsule collection for the online retailer

The Pokémon Company International is partnering with the online retailer Zavvi to launch a special European Pokémon capsule collection across adult apparel, footwear and accessories. Launching on November 30th, the collection marks the first collaboration between the two, with a range that comprises 19 items including sweatshirts, T-shirts and hoodies …

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The Pokémon Company expands it D2C platform Pokémon Center into Canada for the first time

The Pokémon Company International is taking its direct to consumer platform into new international territories, having confirmed the expansion of its official e-commerce arm, the Pokémon Center, into Canada for the first time. Recognised as a premier destination for official Pokémon merchandise, the online platform was previously limited only to …

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GB eye expands its partnership with The Pokemon Company for new product ranges across Europe

Prints, posters, and giftware specialist, GB Eye has inked a new deal with the Pokemon Company International to expand its licensed gifting offering in the build up to Christmas with new products across mugs, framed prints, posters, gifts, and a soon-to-launch eco-range. The move capitalises on key consumer trends and …

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The Pokémon Company grows European apparel portfolio with Erve Europe and Van Der Erve

The Pokémon Company International is expanding its European reach once more, having tapped Erve Europe/Van Der Erve, Europe’s licensed apparel and brands specialist, to develop kids and adult apparel for the German, Austrian and Swiss markets. The new deal will see fashion powerhouse Erve Europe / Van Der Erve collaborate …

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Maison Longchamp sews up physical and digital fashion collab with Pokemon and Pokemon GO

French elegance and Japanese kawaii have found their worlds colliding thanks to a new partnership between The Pokemon Company International and the globally revered fashion brand, Longchamp, spanning both the physical world of apparel and accessories, and the digital world of Pokemon GO. From mid October this year, the Longchamp …

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Pokemon a Go: How The Pokemon Company kept a global audience active through lockdown

When Covid-19 struck with full force back in March this year, the implications of the measures taken to battle the global pandemic could have spelled disaster for The Pokémon Company International and its network of initiatives and fan events that relied very much on the freedom of public spaces and …

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Pokemon launches its first board game: Pokemon Trading Card Game Battle Academy

The Pokemon Company International has released the first board game adaptation of its best-selling Pokémon Trading Card Game – the Pokémon Trading Card Game Battle Academy – at participating mass and hobby retailers around the world. Designed for Trainers of all types, including parents and children who may be new …

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BLE 2019: Evolving the Pokémon franchise with EMEA licensing director Mathieu Galante

Having generated just under $3bn at retail globally last year, and with an entertainment empire that spans video games, its own Trading Card Game, mobile games and apps – a space in which it pioneered a new mode of AR gaming through Pokémon Go – and now, of course, success …

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Haven Global to build Pokémon across Australia and New Zealand

The Pokémon Company International has named Haven Global as its exclusive licensing agent for the Australian and New Zealand markets, in a display of renewed commitment to the success of the brand in the key territories. For more than two decades, The Pokémon Company International (TPCi) has built up one …

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