The Pokémon Company International has detailed a new collaboration with the global fashion retailer Primark for an exclusive range of women’s apparel, responding to growing consumer interest following the release of Pokémon Detective Pikachu. Denim jackets, T-shirts, hoodies and sportswear created by urban lifestyle companies Difuzed and Global Brands Group, …
Read More »Pokémon promos launch into Hamleys and Harrods as Detective Pikachu hits UK cinemas
The Pokémon Company International has teamed up with the iconic stores, Hamleys and Harrods, for a raft of Pokémon activity, coinciding with the release of the live action Pokémon movie Detective Pikachu. Marking Pokémon’s return to Hamleys’ flagship Regent Street store, a Pokémon window featuring imagery from the movie plus …
Read More »The Pokémon Company picks up leading French broadcaster M6
The Pokémon Company International has signed a new partnership with the leading French broadcaster M6 to increase the availability of Pokémon animation in France and reach even more fans. M6 has acquired the Pokémon the Series: Black & White story arc (Seasons 14–16) from Pokémon’s animated adventures based on the …
Read More »Hot List 2019: Why we’re Piku-tuning in to Pokémon this year
This May, Pikachu will be making his live-action big screen debut with Pokémon: Detective Pikachu and already, The Pokémon Company is anticipating a solid year for its toy sales. Licensing.biz gets the lowdown from EMEA director of licensing, Mathieu Galante
Read More »Pokémon reveals high end fashion collab with Parisian fashion house Maison Labiche
The capsule collections will be available in Maison Labiche’s flagship store in Paris and selected high-end department stores in France, including Le Bon Marché, Printemps and Citadum, as well in the US via Saks Fifth Avenue and The Webster.
Read More »Pokémon Company drops full theatrical trailer for Pokémon the Movie: The Power of Us
Fathom Events, in partnership with The Pokémon Company International is bringing Pokémon the Movie: The Power of Us to participating theatres in select territories for a limited time.
Read More »Pokémon take on Edvard Munch’s The Scream in special Tokyo Metropolitan Art Museum collaboration
The Pokémon Company has brought its cast of Pokémon characters to a special new collection of trading cards in which each depicts their own take on Munch’s most famous piece of artwork, The Scream.
Read More »BLE 2018: The Pokémon Company grows fashion lines with H&M
Reacting to the popularity of the initial Pokémon product offering—including a cap and two exclusive t-shirts for kids— Pokémon and H&M have agreed on a global deal to expand the Pokémon line across apparel, accessories and footwear.
Read More »The Pokémon Company unveils Lavender Town inspired clothing and accessories
Lavender Town is an iconic location within the Pokémon universe and the collection is tapping into the back to school market.
Read More »Pokémon launches branded wall at London’s Selfridges store
The branded wall will display a range of Pokémon products including the Pokémon Trading Card Game – Europe’s favourite TCG with over 65 per cent of the UK market, stationery items and the new Wicked Cool Toys line.
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