Tag Archives: the raccoons

The Point.1888 appoints sub-agent Playology to expand programme for TV’s The Raccoons

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The Point.1888 has signed Playology International as a sub-agent for Canada to explore new and existing licensing opportunities and partnerships for The Raccoons.

Playology is charged with delivering a licensing programme that will capitalise on the recent resurgence that the TV series has seen, with fans eager for more access and products from the much-loved Canadian show.

This will support The Raccoons’ return to TV after the announcement that the series is being remastered prior to being released on DVD and Blu-Ray, as well as streaming services.

Created in 1985, the animated television series follows the day-to-day life of raccoons Bert, Melissa and Ralph, their friend Cedric Sneer the aardvark and his dad, Cyril Sneer, and their adventures in the Evergreen Forest. For two decades, it engaged the imaginations of families in 180 countries all over the world.

Olivia Wiggett, Associate Commercial Manager at The Point.1888, says: “Many of our team go way back with Playology’s co-founder Jacqueline Vong, and we’re thrilled to finally have the chance to work with her. Playology has a fantastic reputation, and its brand portfolio compliments The Raccoons perfectly. We are certain they will be an amazing partner for the brand in its home country, Canada.”

Jacqueline Vong, Co-founder of Playology, adds: “Growing up in Canada with The Raccoons as a staple on TV and having the opportunity to work on the brand now is a full-circle moment. We can’t wait to introduce The Raccoons to a new generation and their fans again!”

 

 

The Point.1888 appoints sub-agent Playology to expand programme for TV’s The Raccoons

Posted on by

The Point.1888 has signed Playology International as a sub-agent for Canada to explore new and existing licensing opportunities and partnerships for The Raccoons.

Playology is charged with delivering a licensing programme that will capitalise on the recent resurgence that the TV series has seen, with fans eager for more access and products from the much-loved Canadian show.

This will support The Raccoons’ return to TV after the announcement that the series is being remastered prior to being released on DVD and Blu-Ray, as well as streaming services.

Created in 1985, the animated television series follows the day-to-day life of raccoons Bert, Melissa and Ralph, their friend Cedric Sneer the aardvark and his dad, Cyril Sneer, and their adventures in the Evergreen Forest. For two decades, it engaged the imaginations of families in 180 countries all over the world.

Olivia Wiggett, Associate Commercial Manager at The Point.1888, says: “Many of our team go way back with Playology’s co-founder Jacqueline Vong, and we’re thrilled to finally have the chance to work with her. Playology has a fantastic reputation, and its brand portfolio compliments The Raccoons perfectly. We are certain they will be an amazing partner for the brand in its home country, Canada.”

Jacqueline Vong, Co-founder of Playology, adds: “Growing up in Canada with The Raccoons as a staple on TV and having the opportunity to work on the brand now is a full-circle moment. We can’t wait to introduce The Raccoons to a new generation and their fans again!”

 

 

’80s animated series The Raccoons makes play for retro and environmentalism licensing

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The Raccoons is the latest animated property to be jumping the decades and making a play for the retro licensing space, helping fans and viewers who grew up with the show put to rest that fundamental question: what on Earth kind of aardvark is Cyril Sneer anyway?

First created in 1985, the animated TV series followed the day to day life of three raccoons: Bert, Melissa, and Ralph as well as their friend Cedric the aardvark and his greedy businessman father, Cyril. For two decades, the series engaged the imaginations of families across 180 countries.

Today, The Raccoons has tasked The Point. 1888 with bringing to market a raft of new branded products in accessories, babywear, socks, gifting, plush and more as the retro revival trend continues to gather pace among millennial and Gen Z audiences today.

With a wealth of entertainment brands already on The Point.1888’s books including Moomin, Molang and Moon & Me, The Raccoons is another significant win and comes just one year after the agency was appointed by 75 year old children’s brand Moomin to support its comeback and raise its brand licensing game.

With an underlying message of conservation and environmental protection running throughout the series, The Point. 1888 has already added nature charities and forests to the brand’s licensing strategy.

Olivia Wiggett, The Point.1888’s Associate Commercial Manager, said: “The Raccoons is such a wonderful, nostalgic brand that resonates with so many people across the world. We are so delighted to be working with the amazing team at The Raccoons, and can’t wait to start bringing the brand to life in the licensing space. Not only that, but because The Raccoons are such a perfect fit for nature charities and forests, we have added this to their strategy.”

Kevin Gillis, President of Run With Us Productions, added: “The Raccoons have had the honour of having a strong and environmentally-conscious fan following in the UK since Bert Raccoon first moved to the Evergreen Forest. As we recognize the growing critical importance of understanding our fragile global eco-system, we look forward to working with The Point 1888 in connecting with and supporting our many loyal and invaluable fans.”

Product development and marketing plans are now underway and The Point.1888 will be commencing talks with potential licensees and retailers in the next few weeks.