AC Milan celebrates 60 years of The Rolling Stones with capsule collection

With British rock icons The Rolling Stones set to hold a concert at San Siro tonight, Tuesday 21 June, AC Milan has launched the AC Milan x The Rolling Stones capsule collection

The capsule collection is now available in all AC Milan stores and on The Rolling Stones official online shop. The collection consists of five pieces, including two t-shirts, a hoodie, a canvas bag and a gym sack. Each piece bears the iconic “tongue” of The Rolling Stones, which, for this occasion, has been redesigned in red and black, merging the British band’s historic logo with the famous Rossoneri colours to create a one-time special logo. The shirts also feature the text “Sympathy for the Devil”, one of the band’s most famous songs, which references the Devil, a symbol of AC Milan.

This special collaboration – brought together by Bravado, Universal Music Group’s leading brand management division – fuses together the worlds of football and music, which are united by the sheer passion of their fans and the emotional attachment that both can generate, most notably through matches and concerts.

The AC Milan x The Rolling Stones collection is a further step in a process of real growth for the Club off the pitch, with AC Milan particularly active with projects and important collaborations in the world of fashion and entertainment.

 

 

 

Royal Mail to honour The Rolling Stones with a set of 12 special stamps

Royal Mail has revealed 12 new special stamps to honour 60 years of the legendary rock group, The Rolling Stones.

The main set of eight stamps features images of the band performing at venues all around the world at various points during their career: Hyde Park, London, UK, July 1969; East Rutherford, New Jersey, USA, August 2019; Rotterdam, Netherlands, August 1995; Tokyo, Japan, March 1995; New York City, USA, July 1972; Oslo, Norway, May 2014; Knebworth, Hertfordshire, UK, August 1976; Düsseldorf, Germany, October 2017.

An additional four stamps, presented in a Miniature Sheet, feature two shots of the band together and of two of the many posters which have promoted their worldwide tours over the years.

In 2005, the Rolling Stones were awarded the accolade of greatest touring band of all time at the World Music Awards. They have sold an estimated 250m records and in the UK have eight no.1 singles and 13 no.1 albums. Their countless awards include four Grammys, three MTV Music Awards and nine NME Awards. They were inducted into the Rock and Roll Hall of Fame in 1989.

Celebrating their 60th anniversary in 2022, the Rolling Stones become only the fourth music group to have a dedicated Royal Mail stamp issue – following on from The Beatles in 2007, Pink Floyd in 2016 and Queen in 2020.

David Gold, Director of Public Affairs & Policy, Royal Mail, said: “Few bands in the history of rock have managed to carve out a career as rich and expansive as that of the Rolling Stones. They have created some of modern music’s most iconic and inspirational albums, with ground-breaking live performances to match.”

The collaboration was brought together and facilitated by Bravado, Universal Music Group’s leading brand management and lifestyle division.

The stamps are available to pre-order from today (11 January) at www.royalmail.com/rollingstones and by phone on +44 (0)3457 641 641.

The stamps go on general sale on 20 January.

 

Underwear brand MeUndies steps into Bravado partnership for The Rolling Stones collection

The men’s and women’s underwear, sleepwear, and loungewear brand, MeUndies, has partnered with Universal Music Group’s merchandise and brand management company Bravado to launch a limited edition collaboration with The Rolling Stones.

The new MeUndies x The Rolling Stones collection will feature the band’s iconic tongue and lips logo on underwear, socks, bralettes, and loungewear.

“The Rolling Stones was one of my favorite bands growing up, and I was lucky enough to see them live for their 40 Licks tour while backpacking in Hamburg, Germany in 2003,” said Jonathan Shokrian, founder and CEO of MeUndies. “This collaboration allows both The Rolling Stones fans and our MeUndies community to celebrate legendary music and rock out in epicly-soft Undies.” 

Designed in 1970 by English artist John Pasche, The Rolling Stones logo is one of the most famous graphics in rock ’n’ roll history. The new MeUndies collection featuring the logo was created to celebrate the band, which has been promoting self-expression and inspiring fans to challenge the status quo and embrace their individuality since 1962.

“This limited-edition collection gives Rolling Stones fans a new way to show their love for the band,” said Christine Buckley, vice president, global brand management, Bravado. “MeUndies shares the same commitment to unself-conscious free expression that Mick and the band have always embodied, which is why this collab is such an exciting one.”

The collection is now available for purchase exclusively on MeUndies.com. All prints from MeUndies, including The Rolling Stones collection, are limited-edition, so once they sell out, they won’t come back.

MeUndies designs ultrasoft basics, including underwear, socks, sleepwear, loungewear and, now, swimwear for both men and women. The brand is committed to celebrating comfort, creativity and self-expression and is renowned for its ethos of inclusivity, body positivity and transparency, its MeUndies Gives program, and its frequent drops of colorful, trendy prints in its MicroModal line.

Bravado partners with Alibaba to bring its artists’ merchandise to Chinese consumers

Bravado, the merchandising and brand management arm of Universal Music Group, has partnered with Alibaba Group today to launch a new means of bringing music artists’ merchandise and collaborations to Chinese consumers.

Under the new partnership, Bravado will launch its own store on Tmall Global, the largest cross-border business-to-consumer marketplace in China, where it will showcase merchandise from a portfolio of international recording artists, ranging from Tupac and Guns N’ Roses, to The Rolling Stones, Bob Marley, and Taylor Swift.

Swift will be the store’s first featured artist, while other collections and collaborations will be added each month.

The store launch will be the first time that merchandise from Taylor Swift’s most recent album, folklore, will be available in China. In addition, Swift will debut her newest collection exclusively on Tmall Global during Alibaba’s 11.11 Global Shopping Festival, giving Chinese shoppers access to it for two full weeks before anyone else in the world.

The collections will also be offered through Alibaba Group’s Hey Box, one of the most powerful marketing channels for new products.

In addition to this, the store will showcase a different featured artist each month, offering a specially curated range of products inspired and influenced by each featured act. These will include new and exclusive products and seasonal ranges, to coincide with album releases, tours, classic catalogues and other product innovations.

Universal Music China together with Bravado will work closely within Tmall Global and Alibaba’s ecosystem to help expand fan reach and interactivity through its technology and entertainment channels.

In recent years, Bravado has successfully leveraged merchandise as a platform to elevate artists’ individual brands and helped nurture new relationships with fans. The company’s partnership with Tmall Global will enable artists to share their full lifestyle experience, including collaborations into fashion, art and design alongside music projects.

“We’re extremely pleased to partner with Bravado to give fans in China the opportunity to connect with these remarkable musicians,” said Emma Lee, head of fashion for Tmall Global and Kaola, Alibaba Group.

“Through this partnership, Chinese consumers will be able to access exclusive merchandise from their favorite international recording artists that we know they will enjoy.”

John Habbouch, GM and CFO, Bravado, added: “At Bravado our mission is to amplify artist initiatives and create moments and experiences beyond music. This partnership with Tmall Global, in conjunction with our colleagues at Universal Music China, will provide both international and domestic artists with opportunities to engage more deeply with fans in China, and to continue to reach new consumers and audiences around the world.”