Tag Archives: The Rolling Stones

Bravado partners with Alibaba to bring its artists’ merchandise to Chinese consumers

Bravado, the merchandising and brand management arm of Universal Music Group, has partnered with Alibaba Group today to launch a new means of bringing music artists’ merchandise and collaborations to Chinese consumers. Under the new partnership, Bravado will launch its own store on Tmall Global, the largest cross-border business-to-consumer marketplace …

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“For artists, merchandising is today’s record store signings”: Bravado CEO on The Rolling Stones @ Selfridges

It’s at the launch event for Selfridges’ The Rolling Stones pop-up store in London that Bravado CEO, Matt Vlasic explains that today, ‘artists are becoming more engaged in the licensing process than ever before.’

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