Illuminated Films has named LMI as its licensing partner for CITV comedy adventure series The Rubbish World of Dave Spud, a surreal animated kid’s adventure with a most unlikely hero, set in the UK town of Grimsby.

Ratings for the show since the launch of both series 1 and 2 have been strong for ITV, promising great things for the future of the brand and its licensing programme.

The Rubbish World of Dave Spud, produced by Illuminated Films, stars the voice talents of Johnny Vegas, Jane Horrocks, Gina Yashere, Philip Glennister, Lisa Hammond, Akiya Henry and Arthur Smith, and the musical talents of Basement Jaxx.

The new relationship between LMI and Illuminated Films comes from successful Brand Licensing Europe discussions and follows the recent RTS Award for Best Children’s Programme for The Rubbish World of Dave Spud.