Tag Archives: The Smiley Company

The Smiley Company taps Super RTL Licensing for German-speaking markets

The German licensing agency, Super RTL Licensing has plenty to smile about, having brought the world-renowned Smiley Company brand into its portfolio as it looks to further amplify its presence across the German-speaking markets. First established in the early 1970s, the Smiley Company has developed from a cultural symbol for …

Read More »

The Smiley Company forges new partnership for Rubik’s Cube in Spin Master collaboration

Spin Master is teaming up with the world-famous Rubik’s Cube to launch a new range of Perplexus Puzzles with a twist, in a new deal brokered by The Smiley Company, the master licensee for Rubik’s. Together the pair will develop a co-branded Rubik’s x Perplexus range, which will feature a …

Read More »

Poetic Brands extends partnership with ASOS for Smiley clothing and accessories range

Licensed clothing specialist, Poetic Brands, has expanded its partnership with ASOS for a new collection of clothing and accessories featuring the globally recognised Smiley brand. The Reclaimed Vintage line includes strikingly designed sweatshirts, joggers, hoodies and co-ords, aimed at a twenty-something unisex audience. The range also incorporates accessories including a …

Read More »

TCG Toys takes Rubik’s Cube into puzzles ahead of brand’s 40th anniversary

The Smiley Company is continuing its efforts to extend the iconic Rubik’s brand into more diverse categories ahead of the puzzle cube’s 40th anniversary next year, this time with a line of themed jigsaws from its US partner, TCG Toys. The new Rubik’s collection from TCG Toys will land at …

Read More »