Tag Archives: the smurfs

IMPS and CluedUpp Games have announced a brand new licensing agreement that will transform hundreds of cities into a giant Smurf-tastic experience in 2023. In a number of city-wide events, players will immerse themselves in a unique experience which combines augmented reality with the physical world to turn their hometown …

Pull&Bear, the youth fashion chain belonging to the Inditex Group, has signed a direct-to-retail agreement with DeAPlaneta Entertainment for the global launch of The Smurfs men’s clothing collection, featuring the much-loved iconic blue characters. The range includes colourful T-shirts, sweatshirts, bomber jackets and jeans along with shorts, shirts and caps. DeAPlaneta Entertainment …

Spacetoon, the family edutainment content provider, producer, and broadcaster, has recently partnered with IMPS to bring The Smurfs to MENA through Spacetoon TV channel, entertaining on-ground branded events and new toys. Based on this partnership, the two parties are to work on re-introducing the show to young audiences in MENA …

Planeta Junior has secured an agreement with the global license holder IMPS to coordinate The Smurfs’ brand licensing programme across Spain, Portugal, and Central and Eastern Europe. The deal acts as an extension to Planeta Junior already established remit as The Smurfs’ agent across Iberia. Thanks to the success that …

Jazwares has been named the global master toy partner for the popular animated franchise, The Smurfs. The toymaker will develop a new toy line inspired by the classic Belgian franchise, with plans for a 2022 launch. The partnership is part of International Merchandising Promotions & Services plans to revive the …

The firm will look to strengthen the brand’s reach across the French market as it details it plans to ‘implement a major licensing programme’ based on The Smurfs.

I.M.P.S. has resigned the firm as it looks to grow the Smurfs' licensing presence across the Nordic countries.

New fully animated movie will explore the origins of The Smurfs.

The firm will develop a dual licensing strategy that both expands the classic Smurfs brand as well as developing product for Sony’s new Smurfs film.

Sony Pictures Consumer Products teams with Budge Studios.