IMPS and CluedUpp Games have announced a brand new licensing agreement that will transform hundreds of cities into a giant Smurf-tastic experience in 2023. In a number of city-wide events, players will immerse themselves in a unique experience which combines augmented reality with the physical world to turn their hometown …
Read More »Pull&Bear debuts The Smurfs clothing collection
Pull&Bear, the youth fashion chain belonging to the Inditex Group, has signed a direct-to-retail agreement with DeAPlaneta Entertainment for the global launch of The Smurfs men’s clothing collection, featuring the much-loved iconic blue characters. The range includes colourful T-shirts, sweatshirts, bomber jackets and jeans along with shorts, shirts and caps. DeAPlaneta Entertainment …
Read More »Spacetoon and IMPS bring Smurfs TV series, toys and live experiences to MENA
Spacetoon, the family edutainment content provider, producer, and broadcaster, has recently partnered with IMPS to bring The Smurfs to MENA through Spacetoon TV channel, entertaining on-ground branded events and new toys. Based on this partnership, the two parties are to work on re-introducing the show to young audiences in MENA …
Read More »Planeta Junior extends licensing reach for The Smurfs across Spain, Portugal and Central and Eastern Europe
Planeta Junior has secured an agreement with the global license holder IMPS to coordinate The Smurfs’ brand licensing programme across Spain, Portugal, and Central and Eastern Europe. The deal acts as an extension to Planeta Junior already established remit as The Smurfs’ agent across Iberia. Thanks to the success that …
Read More »Jazwares to launch The Smurfs master toy line in 2022 as Belgian franchise looks for revival with kids
Jazwares has been named the global master toy partner for the popular animated franchise, The Smurfs. The toymaker will develop a new toy line inspired by the classic Belgian franchise, with plans for a 2022 launch. The partnership is part of International Merchandising Promotions & Services plans to revive the …
Read More »TF1 Licences to strengthen The Smurfs across France
The firm will look to strengthen the brand’s reach across the French market as it details it plans to ‘implement a major licensing programme’ based on The Smurfs.
Read More »Bulls Licensing reappointed Nordic agent for The Smurfs
I.M.P.S. has resigned the firm as it looks to grow the Smurfs' licensing presence across the Nordic countries.
Read More »Sony’s Get Smurfy to hit cinemas in 2017
New fully animated movie will explore the origins of The Smurfs.
Read More »Rocket Licensing appointed exclusive UK and Eire agent for The Smurfs
The firm will develop a dual licensing strategy that both expands the classic Smurfs brand as well as developing product for Sony’s new Smurfs film.
Read More »The Smurfs brand expands with new Bakery App
Sony Pictures Consumer Products teams with Budge Studios.
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