Licensing.biz Licensing industry news – Apparel, Art & Design, Entertainment, Food & Drink, Publishing, Retail, Sports, Toys & Gifts
The firm will look to strengthen the brand’s reach across the French market as it details it plans to ‘implement a major licensing programme’ based on The Smurfs.
Read More »TF1 Licences to strengthen The Smurfs across France
Bulls Licensing reappointed Nordic agent for The Smurfs
I.M.P.S. has resigned the firm as it looks to grow the Smurfs' licensing presence across the Nordic countries.
Read More »Sony’s Get Smurfy to hit cinemas in 2017
New fully animated movie will explore the origins of The Smurfs.
Read More »Rocket Licensing appointed exclusive UK and Eire agent for The Smurfs
The firm will develop a dual licensing strategy that both expands the classic Smurfs brand as well as developing product for Sony’s new Smurfs film.
Read More »The Smurfs brand expands with new Bakery App
Sony Pictures Consumer Products teams with Budge Studios.
Read More »Sony Pictures Studio and Smurfs Zone heading to Dubai Parks and Resorts
Planned zone will contain 12 themed attractions inspired by popular Sony movies.
Read More »Smurfs 2 promotions ready to roll out
Retailers including Pet-Smart, Macys, TRU, Build a Bear and Claire's among others on board.
Read More »US: Build-a-Bear rolls out Smurfs 2 lines
Workshop held special Instagram contest to mark the arrival of the characters in-store.
Read More »Special Smurfs-branded Monopoly to launch
Sony Pictures Consumer Marketing and USAopoly team for new collector's edition.
Read More »Sony Pictures takes wraps off Smurfs 2 plans
"We've launched an even bigger product line for the second film" says firm.
Read More »