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Planned zone will contain 12 themed attractions inspired by popular Sony movies.
Read More »Smurfs 2 promotions ready to roll out
Retailers including Pet-Smart, Macys, TRU, Build a Bear and Claire's among others on board.
Read More »US: Build-a-Bear rolls out Smurfs 2 lines
Workshop held special Instagram contest to mark the arrival of the characters in-store.
Read More »Special Smurfs-branded Monopoly to launch
Sony Pictures Consumer Marketing and USAopoly team for new collector's edition.
Read More »Sony Pictures takes wraps off Smurfs 2 plans
"We've launched an even bigger product line for the second film" says firm.
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