Tag Archives: the snowman

The Snowman and Fox’s Biscuits come together for Christmas

Penguin Ventures (part of Penguin Random House Children’s) has partnered with Fox’s Biscuits to launch The Snowman Biscuit Selection tin in time for Christmas this year. The Snowman Biscuit Selection tin brings together two iconic British brands that are synonymous with the festive season:  Fox’s and The Snowman, Raymond Briggs’ timeless picture …

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Snowman Enterprises celebrates ‘togetherness’ in winter roster with Royal Mint, British Red Cross, and Luna Cinema

The Penguin Random House company, Snowman Enterprises is weaving a central theme of ‘togetherness’ through all of its brand activations for The Snowman this winter, with a focus on bringing families together in celebration, even when they are separated by Covid-19 restrictions. High profile brand partnerships have been revisited including …

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Peter Andre signs up to support Snowman Enterprises’ Winter Windows charity campaign

Television personality and singer-songwriter, Peter Andre has signed on to support the launch of Snowman Enterprises Ltd’s 2020 winter charity campaign to raise funds for children’s hospices in the UK. Inspired by the rainbows displayed in support of key workers earlier this year, families and independent retailers are encouraged to …

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Penguin Ventures partners Café Rouge for festive The Snowman-inspired Afternoon Tea

The popular French bistro chain, Café Rouge, is getting in the festive mood with the launch of The Snowman limited edition Afternoon Tea in partnership with the Penguin Random House licensing unit, Penguin Ventures. The Afternoon Tea is inspired by Raymond Briggs’ iconic creation which is intrinsically linked to the …

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The Royal Mint to release second coin in The Snowman series

The Royal Mint has revived its ongoing partnership with Penguin Ventures – the licensing arm of Penguin Random House –  to release a second coin in The Snowman series, The new 50 pence piece will commemorate and celebrate the charm of the famed author and illustrator Raymond Briggs and his …

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The Snowman celebrates Classic Licensed Property award win with brace of new licensees

Fresh from a series of wins at The Licensing Awards on Tuesday night, Penguin Ventures has detailed a series of new licensed partnerships for The Snowman, which took home the Classic Licensed Property Award at the prestigious industry ceremony. Currently celebrating its 40th anniversary, The Snowman has secured new partnerships …

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“Tech is bringing new era to experiential licensing and Winter Wonderland’s The Snowman will blow you away”

Penguin Ventures' creative director, Thomas Merrington believes that new technology is fuelling today's experiential culture. He also believes it will deliver something 'nobody is expecting' at this year's Hyde Park Winter Wonderland The Snowman initiative.

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