Tag Archives: The Social Store

Kids Insights and The Social Store to host webinar on licensing and retail in a digital-centric world

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The market intelligence experts, Kids Insights has detailed a new webinar to be hosted in collaboration with The Social Store that will focus on the emerging opportunities for licensing and retail in a world becoming more and more digital centric. The webinar is scheduled to take place on September 17th at 4pm.

Speakers will include Kids Insights founder and CEO, Nick Richardson and founder and CEO of The Social Store, Ian Shepherd. The session will last around one hour with a Q&A session included.

The free webinar is titles Opportunities for Licensing and Retail in a Digital Centric World and will highlight the impact of technology and social media in the retail and licensing industries over the past few years. The session will look to address the challenges which the retail industry faces with emerging technology, as well as the long-lasting effect of Covid-19 and how the industry can evolve with the increase in online spend during this time.

Shepherd said: “I am very are excited to announce that I will be speaking in a free webinar with Nick Richardson from Kids Insights about the latest trends and developments in the world of retail and what the new normal will look like for the industry with more access to technology.

“There will be an excellent discussion which will help us gain greater knowledge of the digitalized trends in retail and licensing as well as identify the key players of influencer marketing.”

The format of the presentation will aim to deliver understanding to the change in kids’ ecosystems with the shift to digital, the future of ecommerce and retail and the relationship between the two going forward. It will also look at the emergence of influencers as a key marketing channel and how they can be embedded into strategies for a variety of industries including gaming, sport, TV and film.

The data provided by Kids Insights shows why brands needs to pay more attention to influencer licensing. Pre-schoolers are showing a preference for buying clothes related to their favourite YouTuber with a 56 per cent growth in the past 12 months. Also, becoming a YouTube influencer is the fourth most popular career choice for tweens (10-12s), illustrating their influence on career choices.

Nick Richardson, CEO of The Insights People, added: “We are thrilled to announce that we are hosting a free webinar with Ian Shepherd from The Social Store. This session will provide an exciting series of new insights that will help us to facilitate a wider industry conversation about the key players in the world of influencer marketing.”

Those who wish to attend the free webinar can register here: kidsinsights.com/socialstore

Kennedy Publishing partners with The Social Store to launch Hearts By Tiana themed issue of Totally

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Kennedy Publishing is celebrating a successful partnership with The Social Store that will see the children’s magazine publisher launch a one-shot issue of its hit Totally magazine featuring the ten-year-old YouTube sensation, Tiana Wilson, face of the Hearts By Tiana brand.

The 36 page magazine will be based on Tiana’s licensed brand, Hearts By Tiana, which launched exclusively with ASDA where it saw a 60 per cent sell through in the first week. Tiana currently boasts more than 16 million subscribers across hr two YouTube channels and total video views of three billion.

In this special issue of Totally, readers can find out all about Tiana and read what she has to say in her own words. Fans can take the TT squad quiz, solve puzzles, get involved with squad pranks and make fun crafts. There will also be pull-out Tiana posters and an exclusive competition for Hearts By Tiana product. Readers will receive a Squad Set gift including gel pens, notepad, scrunchie and surprise collectable.

The Hearts By Tiana range, including daywear, nightwear, bags, shoes, accessories and stationery is now available at over 1000 retailers across the UK. Readers can find an exclusive discount code inside the magazine to put towards their favourite items.

“We are excited to be working with Tiana for this new one-shot edition of Totally magazine,” said Sophie Rowlands, licensing director at Kennedy Publishing. “High quality editorial, design and gifts combined with Tiana’s huge following will ensure the magazine is a great success at retail.”

Ian Shepherd, founder and CEO of The Social Store added: “[Hearts By Tiana] has opened up a new category of licensors injecting new opportunities into the retail space and demonstrated the power of licensing in a new, high profile and rapidly growing influencer industry.

“We are very proud to work with Kennedy Publishing on this landmark magazine and are sure it will be a huge success for kids looking to learn more about Tiana.”