The Van Gogh Museum and Royal Talens pay homage to the artist with new painting and drawing collection

The Van Gogh Museum has partnered with the international art supplies specialist, Royal Talens to create a collection of painting and drawing materials that pay homage to one of modern art’s most iconic figures.

The new collection of creative materials, spanning brush pens, water colour sets, and coloured pencils – takes inspiration from the colour palette of several masterpieces at the Van Gogh Museum, and invites users to follow in the footsteps of the artists himself.

The Royal Talens x Van Gogh Museum creative collection caters to amateurs and professionals, and to burgeoning and experienced artists. The colours selected for the products are based on works by Vincent van Gogh, such as the iconic Sunflowers, Irises and Almond Blossom, which are all in the permanent collection at the Van Gogh Museum in Amsterdam.

The creative collection will be available soon at retail partners of Royal Talens and in the Van Gogh Museum webstore.

The range kicks off with the Ecoline x Van Gogh Museum Brush Pens, a set of five Ecoline brush pens for illustration and calligraphy that takes its lead from the vivid colour palette in Irises (1890). In this work, Van Gogh experimented with powerful colour contrasts. By placing the purple flowers against a yellow background, he made the decorative forms of the irises stand out even more strongly.

Van Gogh x Van Gogh Museum Water Colour Pocket Box is a compact water colour set featuring 12 colours inspired by the colour palette in Vincent van Gogh’s dynamic Self-Portrait with Grey Felt Hat (1887), in which he used complementary colours.

This special edition of the Van Gogh pocket box is bright orange, like the short stripes of orange paint in the halo around Van Gogh’s head in the self-portrait.

Sakura x Van Gogh Museum Pigma Micron Fineliners are based on Van Gogh’s masterpiece Flowering Plum Orchard (after Hiroshige) (1887) as it marks the perfect link between the Japanese brand Sakura, which celebrates its centenary this year, and Van Gogh, who was greatly inspired by Japanese printmaking.

Van Gogh made three paintings after Japanese prints from his own collection, which gave him a chance to explore the Japanese printmakers’ style and use of colour. The four colours selected for the fineliners are inspired by the colour palette in the painting, and are amongst the most popular colours for writing and decoration.

Sakura x Van Gogh Museum Gelly Roll Gel Pens sees Vincent van Gogh’s Almond Blossom (1890) ties in with Sakura’s mission to allow everyone’s creativity to flourish. The painting shows one of Van Gogh’s favourite subjects: large blossom branches against a blue sky. For this painting, which symbolises new life, Van Gogh drew inspiration from Japanese printmaking. Illustrate, draw and write in the colours of Almond Blossom with this set of five gel pens.

Bruynzeel x Van Gogh Museum Coloured Pencils arive in a luxury storage tin featuring the iconic painting Sunflowers (1889), one of Van Gogh’s world-famous masterpieces. Van Gogh was one of only a handful of painters to give the sunflower the lead role in various flower still lifes. In contrast to traditional, darker floral compositions, his Sunflowers were explosions of colour. The tin contains 12 coloured pencils with high-quality pigments.

The Royal Talens x Van Gogh Museum collection of creative materials will be available soon at retail partners of Royal Talens and in the Van Gogh Museum webstore.

The Bruynzeel x Van Gogh Museum Coloured Pencils will be available in early Augustus 2021.

Blueprint Collections’ Van Gogh Museum range sees significant success online and in stores

Licensing Link Europe is celebrating the ongoing strong sales, retail support for, and significant success of Blueprint Collections’ range of stationery and gift items based on the the internationally revered art brand, The Van Gogh Museum.

The range – which consists of 21 items – launched before Christmas in John Lewis stores and online, as well as with Amazon, where it has its own dedicated page, and through which the range has achieved a sell out success.

The artwork on the products, including an umbrella, compact mirror, wash bag, jotter and pencil case, features key pieces from the Van Gogh Museum collections such as Almond Blossom, Sunflowers Pink Peach Tree, and Self-Portrait with Pipe and Straw Hat. The artist’s letters have also been utilized as design elements across the range.

In addition to launching in the UK, the range is also available internationally in Papelaria, Chile, Galaries Lafayette in France, and distributed by Jasnor in Australia.

Further product development for this year will include office accessories and storage items.

The deal with Blueprint Collections was secured by Licensing Link Europe, the UK and Ireland agent for the Van Gogh Museum.

Lisa Shand, MD, Blueprint Collections, said: “We have had a tremendous response to the launch of the Van Gogh Museum stationery and gift range not only in the United Kingdom but internationally. The range itself developed alongside the museum’s team has proved a great success in terms of sell-through. And we look forward to extending the range later this year, focusing on working from home, including storage and office accessories.”

Chris Taday, director Licensing Link, said: “From signing the license to launching the product range, this has been a collaborative effort with all parties. As we move forward into this year, we are pleased with how the Van Gogh Museum licensing programme is maturing – supported by best-in-class licensees and partners.”

Elsewhere, ASOS is continuing to support a range of Van Gogh Museum t-shirts from The Collective, designs including Sunflowers.

Further new launches for 2021 will come from Danilo (diaries, calendar, and greeting cards) as well as the launch of Ecoffee Cup with its range of reusable cups available from March.