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Tag Archives: the very hungry caterpillar

Penguin Random House acquires The World of Eric Carle

Eric Carle, the author and illustrator of the classic children’s book The Very Hungry Caterpillar is to sell his company to the world’s largest book publisher, Penguin Random House. The deal will include the global publishing rights to Carle’s more than 70 children’s books, along with the Eric Carle licensing …

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Bluewater lays on promotional feast for The Very Hungry Caterpillar

Rocket Licensing has secured a partnership with the UK shopping centre, Bluewater, for a slate of promotional activity for The Very Hungry Caterpillar, as the popular children’s publishing brand continues to celebrate its 50th anniversary this year. The collaboration begins with the theming of Bluewater’s Green Flag award-winning nature trail. …

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The Very Hungry Caterpillar enjoys four-course summer campaign with RHS ahead of BLE

The Very Hungry Caterpillar is chomping itself through a summer-long campaign with the Royal Horticultural Society that has seen the star of the World of Eric Carle at the centre of four RHS flower shows this year, currently running in four RHS gardens for the rest of summer. Inspired by …

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Rocket Licensing and JoJo Maman Bébé strike up Very Hungry Caterpillar retail partnership

Rocket Licensing has secured a direct to retail licensing agreement with JoJo Maman Bébé for the the popular Eric Carle’s The Very Hungry Caterpillar brand. The first JoJo Maman Bébé The Very Hungry Caterpillar apparel range, aimed at children aged from birth to six years old, is available in more …

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Royal Horticultural Society to launch ‘biggest campaign to date’ for The Very Hungry Caterpillar

Rocket Licensing has secured yet another partnership for Eric Carle’s The Very Hungry Caterpillar, this time partnering with the gardening charity, the Royal Horticultural Society. Inspired by The Very Hungry Caterpillar’s 50 anniversary, a series of The Very Hungry Caterpillar-related events will be running through the charity’s four Gardens and …

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