Tag Archives: the very hungry caterpillar

Rocket Licensing welcomes brace of new UK licensees for The Very Hungry Caterpillar

The popular preschool property, The Very Hungry Caterpillar is expanding its presence in the toys, role-play, and party space this year thanks to renewed and extended ranges from its master toy partner, Rainbow Designs, as well as product launches from Smiffys, and the Great British Teepee Company. Play teepees, mats, …

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Rocket Licensing | “There’s real opportunity to make retail an experience and destination again”

For those of the industry who tuned into the special licensing panel discussion at this year’s London Book Fair, albeit in its digital format, you’d have caught Rocket Licensing’s join managing director, Rob Wijeratna waxing lyrical on the virtues of Eric Carle’s The Very Hungry Caterpillar, a phenomenon of the …

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Licensing experts assemble for special London Book Fair online insights seminar next week

The former marketing manager of Licensing International UK and CEO of Imaginators.tv, Ryan Beaird will be chairing a panel of licensing experts during the London Book Fair’s online insights seminar later this month. The basics of licensing seminar will be aimed at the show’s audience of publishers looking to get …

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Eric Carle’s “timeless tales and unique artwork will delight and inspire for years to come”

Rocket Licensing has joined the many to express condolences over the death of Eric Carle, the author and illustrator of The Very Hungry Caterpillar, who died on May 23rd aged 91. A statement issued by the family of the US author read: “In the light of the moon, holding on …

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The Very Hungry Caterpillar asks for Mori to grow baby essentials portfolio

The baby essentials brand, Mori has secured a new partnership with Rocket Licensing to launch a collection inspired by the World of Eric Carle and the cherished story book, The Very Hungry Caterpillar. The limited edition collection has been designed for newborns through to children aged six years old and …

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Rocket Licensing receives ten Licensing Awards 2020 nominations for Hungry Caterpillar, Rebel Girls and more

Rocket Licensing is enjoying a run of industry success this year, having found itself with no fewer than ten inclusions in the shortlist for the upcoming Licensing Awards. Nominations in the 2020 awards span its work across licensed product ranges and experiential collaborations for a range of its licensors and …

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The Very Hungry Caterpillar extends its partnership with Action for Children

The Very Hungry Caterpillar is extending its partnership with the UK kids’ charity, Action for Children, with a special growing pack for new subscribers to the organisation that will include a host of gardening projects for youngsters. The initiative will see the inclusion of a bug hotel, how to make …

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The Very Hungry Caterpillar gets cosy in Peter Alexander’s new sleepwear collection

Australia’s leading sleepwear brand Peter Alexander has partnered with Haven Global to launch the retailer’s first collaboration with Eric Carle’s timeless classic, The Very Hungry Caterpillar. The new deal sees the arrival of a 12-piece capsule collection of men’s, women’s, and children’s sleepwear. “This collaboration has been a long-time coming,” …

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Rocket Licensing extends The Very Hungry Caterpillar partnerships with Bluewater and The Eden Project

The Very Hungry Caterpillar is continuing to build on the success of its 50th anniversary celebrations last year, having seen the successful launch of a new half-term activation with Bluewater shopping centre. In a deal brokered by Rocket Licensing, the UK licensing agent for Eric Carle’s classic children’s book, the …

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Penguin Random House acquires The World of Eric Carle

Eric Carle, the author and illustrator of the classic children’s book The Very Hungry Caterpillar is to sell his company to the world’s largest book publisher, Penguin Random House. The deal will include the global publishing rights to Carle’s more than 70 children’s books, along with the Eric Carle licensing …

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