Rocket Licensing has facilitated a renewed partnership between the leading nursery retailer JoJo Maman Bébé and the World of Eric Carle that will see the baby brand extend its successful Very Hungry Caterpillar range of children’s clothing. Launched on July 27th, the second phase of the JoJo Maman Bébé and …
Read More »Royal Horticultural Society to launch ‘biggest campaign to date’ for The Very Hungry Caterpillar
Rocket Licensing has secured yet another partnership for Eric Carle’s The Very Hungry Caterpillar, this time partnering with the gardening charity, the Royal Horticultural Society. Inspired by The Very Hungry Caterpillar’s 50 anniversary, a series of The Very Hungry Caterpillar-related events will be running through the charity’s four Gardens and …
Read More »Insect Lore grows new partnership with World of Eric Carle for butterfly habitats
The award-winning educational company will combine its famed habitat kits with the art of World of Eric Carle with The Very Hungry Caterpillar Butterfly Growing Kit and The Grouchy Ladybug Growing Kit.
Read More »The Very Hungry Caterpillar joins PercyVites’ licensing roster
‘The Very Hungry Caterpillar is loved by so many and we are thrilled to offer users convenient, personalised and fun digital invitations that feature the beloved character,’ says Percy’s Julie Steiner.
Read More »Rocket Licensing talks Ghostbusters, Breaking Bad and how TV continues to shape the licensing industry
Licensing.biz talks to Rocket Licensing's co-directors Charlie Donaldson and Rob Wijeratna about its portfolio diversity and what the firm is bringing to BLE 2016.
Read More »Rocket Licensing celebrates third successful Giant Wiggle charity event
Partnering with Eric Carle’s The Very Hungry Caterpillar and leading charity Action for Children, the fundraising campaign targeted thousands of nurseries, children’s centres and families up and down the country.
Read More »Sanrio taps The World of Eric Carle for Hello Kitty The Very Hungry Caterpillar product line
The joint programme will launch an exclusive product line featuring more than 20 items spanning lunch box sets, towels, bags and plush.
Read More »US: Parragon partners with The World of Eric Carle
Creative play and gift programme to roll out in the US and Canada from February 2016.
Read More »The Very Hungry Caterpillar celebrates 1,000 week long UK chart success
The popular children’s title has held a position within the Nielsen BookScan Service Total Consumer Market Top 5,000 since records officially began in 1998.
Read More »The Very Hungry Caterpillar partners with Cawston Press
On pack promotions will offer prizes to raise awareness of Action for Children's 2015 Giant Wiggle.
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