Lisle Licensing lands slate of new partners for video gaming’s iconic Tetris brand

Lisle Licensing has detailed a slate of new partners and product launches for the iconic puzzle game Tetris, as the nearly 40 year old brand continues to celebrate an expanding fan-base driven by global consumer success.

Kicking off the year like so many of us did, Tetris got straight into the fitness scene through an athleisure apparel collaboration with the tikiboo.co.uk. More recently, Trademark Productions has signed to develop an apparel daywear range that will land on shelves this autumn/winter.

In line with the brand’s bold colours, Trademark Products will focus on soft lines which appeal to the Tetris fanbase who want to embrace their support for the brand beyond traditional gameplay. Meanwhile, Fizz Creations will launch a Tetris AW 21 giftware range that will include a Tetris Tetrimino waffle maker that creates waffles in the game’s iconic shapes. 

In the gaming space, John Adams – a long-standing UK board game licensee of the Tetris brand – has renewed its agreement with the brand for a further three years.

Francesca Lisle, MD at Lisle Licensing, said: “As the video gaming industry continues to surge, and particularly retro gaming, so does the popularity of Tetris which will celebrate its 40th year in 2024. We are delighted to kick-off 2021 with two new licensees in categories which will further strengthen the brand’s position in the UK, as well as continue the Tetris partnership with John Adams.”

Zoe Ryan, marketing manager at Fizz Creations, added: “We’re all about fun and novelty at Fizz Creations, so are excited to partner with Tetris to launch the waffle maker – Tetrimino shaped waffles… what’s not to love?”

The Tetris brand is recognised as one of the leading and most distinctive video game brands and franchises in the world. Now after more than 35 years, the brand continues to be enjoyed by audiences of all ages and all cultures. Billions of Tetris games are played online every year, and over 500 million Tetris mobile games have been downloaded to date.

The Tetris brand’s global licensee network includes major video game publishers, including Nintendo and SEGA, as well as many partners in electronics, toys, apparel, lifestyle goods, entertainment and more. 

Bulldog Licensing secures three new apparel partners for Care Bears

The well-loved and evergreen Care Bears brand is growing its presence in the children’s and adult apparel sector, thanks to a string of new partnership signed up by its European agency, Bulldog Licensing.

Cohen and Wilks, Tikiboo, and Park Agencies have each struck up new agreements with the property that will see them develop a range of adult and babywear clothing, all scheduled to hit shelves over the coming year.

Established design and clothing company, Cohen and Wilks International Holdings, will launch a collection of ladies’ nightwear, underwear, and babywear based on the nurturing bears who first launched in 1982. Some 38 years later, Care Bears’ new 2D animated Care Bears: Unlock the Magic airs daily on Tiny Pop and is also available through Lionsgate for home entertainment and VOD from Netflix.

Activewear brand, Tikiboo, will create a new range of sportswear and continue to expand its licensed offering with the new Care Bears deal. The extensive collection is designed for sports fans of all ages and is set to feature Care Bears-inspired leggings, tank tops, hoodies, bags, t-shirts, shorts, base layers, running jackets, sports bras and running scarves.

Leading licensed apparel designer and developer, Park Agencies is also on board in the UK, and will develop a selection of adult apparel including ladies’ and men’s daywear and nightwear.

The new licensees join a consumer product offering which is already present across retail. Bulldog Licensing, which handles licensing in the UK and Eire, has secured several deals for the property over the last year, and the new licensees reflect the agency’s plans to expand Care Bears’ reach the UK for babies, girls and adults.

In addition to its new Care Bears: Unlock the Magic that launched last year on Tiny Pop and immediately raced up the ratings charts, new master toy partner Basic Fun! will be launching a new line of plush, plastic, and electronic toys this autumn in the UK.

Rob Corney, Bulldog Licensing’s MD, said: “Care Bears is so well loved in the UK that we have to be incredibly careful to select partners who will respect the brand’s heritage and deliver product which will be accepted and loved by its many fans. Cohen and Wilks, Tikiboo and Park Agencies are the perfect partners to do this and we are excited to work with them on the new collections.”