Tag Archives: TikTok

TikTok launches real life experience with Westfield shopping centre pop up

TikTok stars and influencers are offering coaching sessions on how to create social media content as the UK’s first TikTok pop-up venue opens its doors to fans as Westfield shopping centre in West London. The venue allows fans to interact with social media stars who have found success via the …

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TikTok and Walmart debut new livestream shopping service ‘shortening distance from inspiration to purchase’

The social media platform TikTok has pioneered a new method of online shopping, having partnered with the US retail giant Walmart to launch a new shoppable livestream capability for its users to engage with. The new in-app shopping tool was piloted last week when Walmart hosted a one-hour livestream session …

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TikTok makes biggest push for e-commerce to date in Shopify partnership

The social media giant, TikTok is making its biggest push into e-commerce to date thanks to a new partnership with Shopify that will allow its retailers to begin advertising and selling goods through the platform. Shopify, which already provides the e-commerce platform for over 800,000 brands, will allow its merchants …

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Funko, Ryan’s World, and MoMA among first Licensing Leadership Summit speakers confirmed

The first speakers for this year’s new-format Licensing Leadership Summit have been confirmed, with representatives from the Museum of Modern Art, Funko, Ryan’s World and more on the bill for the virtual event. The summit will be the closing event of this year’s all-virtual Festival of Licensing and will take …

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Going viral after the virus: Fanbytes’ Timothy Armoo talks the new future of toy and brand marketing

Timothy Armoo is the CEO and founder of Fanbytes, a digital marketing business that has shot to success in the three short years it has been plying its trade as a leading light in Gen Z marketing and tapping into the global TikTok sensation early doors. At 24 years old, …

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