Video gaming IP specialists Tinderbox has just secured the ESL license. Associate vice president, Dan Amos talks to Licensing.biz about the strength of the brand, the strength of the sport and just how far it can go in licensing.
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"Licensing has become even more meaningful for brand owners as an authentic way to create long lasting and memorable products and experiences."
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Dan Amos, head of new media at Beanstalk's gaming division Tinderbox, talks their upcoming projects and the future of the gaming space.
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Beanstalk's digital division will support the blockbuster games franchise by expanding the European consumer products footprint.
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The apparel collection is due to launch in spring/summer 2017.
Read More »The agency is looking for partners to launch products based on classic titles like Battletoads and Banjo-Kazooie, as well as around the studio's new game, Sea of Thieves.
Read More »The graphic depicts the changes in the way people consume entertainment and the technological developments of the last year.
Read More »Tinderbox is looking to secure licensing partners for Forza Motorsport, Killer Instinct and State of Decay.
Read More »Firms pursuing global licensing opportunities for the award-winning action adventure game.
Read More »Tinderbox's head of new media explores some of the digital media offerings at last month's show.
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