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The news follows the recent announcement that co-production between eOne and Alibaba Pictures has commenced on a new Peppa Pig theatrical release for audiences across China.
Read More »eOne and Alibaba strike Tmall Super Brand Day promo in China
The British Museum strengthens Chinese operations with Tmall and Afilo Brands
Tmall is China’s largest B2C platform for both international and Chinese brands and retailers. Through the partnership, Afilo will extend its development of licensed British Museums products with a variety of retail partners.
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