Zuru detail Toy Mini Brands launch with Nickelodeon and classic toy brands partnerships

The award-winning global toymaker, Zuru is putting a new spin on the miniature collectables trend, having partnered with Nickelodeon/Viacom to launch a new licensed line to its already popular Toy Mini Brands line up. The partnership sees the introduction of Teenage Mutant Ninja Turtles, SpongeBob SquarePants, and JoJo Siwa to the range of nine toy brands all to be miniaturised and hit retailers this year.

In addition, popular and iconic toy and children’s brands such as Classic Rubik’s, Crayola, and Wham-O join the Toy Mini Brands portfolio.

Zuru’s new toy range launches to the Australian market this month, followed with a roll out across North America and the UK and Europe. The toy range will have full UK distribution by January next year.

“Our product development and licensing teams have worked closely to take some of the most iconic toy brands and shrink them to fit in your hand,” said Aneisha Vieira, global brand director of Zuru. “The mini collectible trend is unwavering and we’re confident Toy Mini Brands will follow suit as one of the most in-demand products of the year.” 

Made to match their full-sized counterparts, even down to the packaging, there are over 60 different nostalgic and currently in-market toys to collect including Leonardo from Teenage Mutant Ninja Turtles, Aang from Avatar: The Last Airbender, Backpack from Dora the Explorer, and Angelica from Rugrats. 

Other miniaturized products include Crayola Crayons, Rubik’s Cubes, WowWee Fingerlings, JoJo Siwa bow accessories, Nickelodeon Slime and Wham-O Frisbees. In addition, a selection of Zuru’s top toys including Rainbocorns, X-Shot and Bunch O Balloons have been shrunk. The assortment includes rare and super rare minis to find.

With Toy Mini Brands, kids can unwrap the 5 Surprise capsule and peel back the segments to discover what five mini toys are inside. Each capsule is a surprise unboxing with toy miniatures and toy shop accessories, including shopping basket, cart, bag and shelves, to find.

In addition, a Toy Mini Brands collector’s case features room for 30 of the most sought after minis and comes with four exclusive minis.  The case is available for an SRP of £9.99.

Zuru detail Toy Mini Brands launch with Nickelodeon and classic toy brands partnerships

The award-winning global toymaker, Zuru is putting a new spin on the miniature collectables trend, having partnered with Nickelodeon/Viacom to launch a new licensed line to its already popular Toy Mini Brands line up. The partnership sees the introduction of Teenage Mutant Ninja Turtles, SpongeBob SquarePants, and JoJo Siwa to the range of nine toy brands all to be miniaturised and hit retailers this year.

In addition, popular and iconic toy and children’s brands such as Classic Rubik’s, Crayola, and Wham-O join the Toy Mini Brands portfolio.

Zuru’s new toy range launches to the Australian market this month, followed with a roll out across North America and the UK and Europe. The toy range will have full UK distribution by January next year.

“Our product development and licensing teams have worked closely to take some of the most iconic toy brands and shrink them to fit in your hand,” said Aneisha Vieira, global brand director of Zuru. “The mini collectible trend is unwavering and we’re confident Toy Mini Brands will follow suit as one of the most in-demand products of the year.” 

Made to match their full-sized counterparts, even down to the packaging, there are over 60 different nostalgic and currently in-market toys to collect including Leonardo from Teenage Mutant Ninja Turtles, Aang from Avatar: The Last Airbender, Backpack from Dora the Explorer, and Angelica from Rugrats. 

Other miniaturized products include Crayola Crayons, Rubik’s Cubes, WowWee Fingerlings, JoJo Siwa bow accessories, Nickelodeon Slime and Wham-O Frisbees. In addition, a selection of Zuru’s top toys including Rainbocorns, X-Shot and Bunch O Balloons have been shrunk. The assortment includes rare and super rare minis to find.

With Toy Mini Brands, kids can unwrap the 5 Surprise capsule and peel back the segments to discover what five mini toys are inside. Each capsule is a surprise unboxing with toy miniatures and toy shop accessories, including shopping basket, cart, bag and shelves, to find.

In addition, a Toy Mini Brands collector’s case features room for 30 of the most sought after minis and comes with four exclusive minis.  The case is available for an SRP of £9.99.

Nickelodeon and Kongregate team up for TMNT: Mutant Madness mobile game

The free-to-play mobile game developer and publisher, Kongregate has detailed the new TMNT: Mutant Madness title, a result of a partnership with Nickelodeon and its classic Teenage Mutant Ninja Turtles franchise.

Developed by Kongregate’s Chicago-based studio, Synapse, TMNT: Mutant Madness lets players explore the world of the Teenage Mutant Ninja Turtles by building their own squad of heroes, which includes classic villains, and battle a new menace on the streets of New York City.

TMNT: Mutant Madness will launch worldwide on iOS and Android this September.

“We’re excited to reveal TMNT: Mutant Madness especially to longtime fans,” said Tony Perkins, TMNT: Mutant Madness Game Lead at Kongregate. “Our team has been hard at work bringing these classic characters to life, knowing our players will appreciate the level of detail and heart we’re bringing to the game.

“From the Turtles’ sewer lair, to fighting the Foot Clan in the streets of NYC, to Krang in his Technodrome… This game was made by fans for fans.”

Acquired by Kongregate in October 2017 after co-launching several titles together, Synapse specialises in IP-based mobile games with deep RPG and PVP mechanics. Its previous hit game, Animation Throwdown: The Quest for Cards has been downloaded more than 20 million times and was a breakout title for the studio.