Rolling Stones launch limited-edition collection with Tommy Jeans

Tommy Hilfiger’s denim offering TOMMY JEANS has partnered with the Rolling Stones for the “Tommy Revisited: Music Edition’‘ collection. Combining the TOMMY JEANS streetwear aesthetic with tour merchandise-inspired apparel, the new range honours musical legends including TLC, Britney Spears and legendary rock band The Rolling Stones.

The Stones apparel drops at the Rolling Stones’ global flagship store, RS No.9 Carnaby, at 9 Carnaby Street, and online at carnaby.therollingstonesshop.co.uk on Friday 12 November. Consisting of six styles of tees and sweatshirts in strong, bold colourways, the range celebrates the iconic 1999 Rolling Stones X Tommy Hilfiger No Security tour merchandise with a TOMMY JEANS twist. Made from organic cotton, all the products feature the iconic Rolling Stones tongue and lips logo, and are available in both unisex and female sizing.

Three limited-edition, stand-out pieces from the collaboration have been produced exclusively for sale only at the global flagship store RS No.9 Carnaby: a printed black tee, denim jacket and long-sleeve sweat, both embroidered all over with the iconic tongue and lips Rolling Stones logo. These three exclusive pieces will sit alongside the wider collection in-store.

RS No. 9 Carnaby is the Rolling Stones’ world-first flagship store, which opened in September 2020. It was created in partnership with Bravado, Universal Music Group’s merchandise and brand management company.

 

Tommy Hilfiger goes ’90s and ’00s retro in ViacomCBS partnership

The Tommy Hilfiger brand has partnered with ViacomCBS Consumer Products to launch a new capsule collection under the banner A Blast from the Past, tapping into Tommy Jeans’ long history of pop culture collaborations featuring characters and logos from Nickelodeon and MTV.

In a deal brokered by WildBrain CPLG, the partnership will witness the launch of a range of t-shirts, sweats, and hoodies all in a unisex style. The collection will be available across Tommy Hilfiger retail locations, on tommy.com, and through wholesale partners globally.

A Blast from the Past will feature a range of micro-capsules that bring a playful streetwear vibe to the classic oversized and bold colourways that Tommy Jeans fans recognise of the brand, fused with pop culture icons from the late ’90s and early ’00s.

Beavis and Butthead, Garfield, MTV, Ren & Stimpy, and SpongeBob SquarePants will all play starring roles in the collection.

Each micro-capsule remixes the heritage Tommy Jeans flag in unique and surprising ways, such as weaving Beavis and Butt-Head within its red and white blocks or using it as a pattern to fill the MTV logo, adding a fresh twist on timeless favorites.

The deal was brokered by WildBrain CPLG, one of the world’s leading entertainment, sport, and brand licensing agencies.

“There continues to be significant consumer demand, particularly among young adults, for high-end fashion collaborations that utilize retro brands and bring with them a sense of fun and nostalgia,” said Matt Tobia, senior sales manager at WildBrain CPLG.

“This partnership between Tommy Jeans and ViacomCBS Consumer Products is perfectly positioned to meet this demand, as it combines ViacomCBS’s impressive portfolio of iconic TV brands with Tommy Jeans relaxed ’90s aesthetic. We also couldn’t think of a better pairing for our first time teaming up with Tommy Jeans.”