‘We at TOMY are delighted to be chosen as the master toy partner for this terrific property,’ says TOMY’s Mark Foster.
A plush line based on the PBS Kids series will debut in late 2017
The partnership arrives as part of a raft of deals secured for the popular Kawaii brand from Millimages that also includes the likes of Aykroyds and TDP Textiles.
The firm has seen sales surge a 'staggering' 114 per cent as Pokémon celebrates its 20th birthday with limited edition lines and new plush.
Fans can pick up a toy train from TOMY with each purchase.
The firm's head of brand licensing talks expansion across EMEA and offering insight into the video games business.
The partnership lets young fans engage with a Chuggington Stacktrack Play Zone at some of the country’s most popular shopping destinations.
Plus special event planned at Kings Cross St Pancras later this month showcasing key licensees.
Firm to launch nursery, infant and pre-school toys for brand in January 2012.