Tag Archives: toy brands

Barbie, Jurassic World, and Masters of the Universe help drive Mattel Q2 2021 sales to $1.03bn

The global toy maker, Mattel has seen its Q2 2021 net sales increase 40 per cent on last year, with particular success across EMEA where the firm’s growth has exceeded the industry by 11 percentage points. Mattel bosses have billed it ‘another exceptional quarter’ having witnessed ‘outstanding consumer demand for …

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Tutu du Monde brings Mattel’s Barbie to the world if high end fashion for children

Mattel’s iconic fashion doll brand, Barbie is making its latest statement in the world of high end fashion for children via a partnership with Tutu du Monde and the global launch of a range of tutu dresses, day wear, and accessories for 2022. The new collection will draw inspiration from …

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Barbie on a mission to grow licensing portfolio in Japan with fashion name ITOCHU

Mattel is looking to expand the global licensing programme for its iconic fashion doll brand, Barbie, having entered into a multi-year agreement with ITOCHU for the Japanese market. ITOCHU is a recognised leader in the region’s fashion sector with a portfolio that currently boasts over 100 well-known fashion brands, including …

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