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Tag Archives: toy

Rubik’s brand sees ‘phenomenal growth’ in digital uptake throughout the world’s lockdown period

The Rubik’s brand has reported a ‘phenomenal growth’ in digital engagement from its community of Rubik’s Cube fans and followers of the brand extension, driven, it states, by the circumstances of the Covid-19 pandemic and the lockdown measures taken across the globe. It’s during the brand’s 40th anniversary that it …

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LEGO launches #letsbuildtogether and donates $50m to children in need in fight against coronavirus

The LEGO Group and LEGO Foundation have joined forces to address the critical needs of children as the globe continues to battle the COVID-19 pandemic, including a $50m donation to kids most in need and the launch of the #letsbuildtogether campaign. The initiatives have been established to aid all children, …

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By the power of Mattel and Hollywood’s Kevin Smith, He-Man is getting a new anime series on Netflix

Kevin Smith is teaming up with Mattel to produce a new He-Man anime series for the streaming platform, Netflix. The move follows a recent resurgence for the Mattel brand He-Man and the Masters of the Universe the past few years, having been brought back into public attention via Netflix’s popular …

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