After securing toy partners in Jazwares and Golden Bear, BBC Worldwide has witnessed a growing demand for toys inspired by the property. Here, the firm’s global brand director for pre-school, Harriet Newby Hill, reveals all on the brand’s burgeoning social media following and plans to take Hey Duggee to new territories.
Magazines are continuing to act as a successful brand extension for many toy brands, while TV shows are also starting to tap into the market. Here, Sophie Rowlands, licensing manager and Anna Clothier, editorial and marketing executive at Kennedy Publishing, reveals why the print market is going from strength to strength.
Marvel Super Hero Adventures will feature short episodes, toys and books designed for pre-school fans.
Jazwares joins a roster of new partners for the property, including Simon & Schuster Children’s Group, Papercutz Comics and Bendon Publishing who will create a new range of books inspired by the film and TV series.
Pro & Pacific are also jumping on board to distribute Just Play’s line of toys throughout the country.
The toy, book and gift supplier has opened a new facility on Edinburgh’s Albert Road to offer the business larger warehouse facilities.
Toy franchises including Merrythought Bear, Meccano, Action Man and Hornby Dublo trains are back, in stamp form.
The Toy State has been appointed master toy licensee for the property.
After joining forces with Hexbug for a roll out of new toys across the US, the company is set to expand its licensed offering even more with video games, stationery and more. Nitro Circus’ Peter Maule reveals all.
WBCP and DC Entertainment have revealed plans for an extensive licensing programme to support their much-anticipated superhero team-up film Justice League, but can DC’s young franchise steal the consumer products top spot from sitting champions, Marvel?
WBCP will be rolling out merchandise worldwide including toys, apparel, gifts and more in the lead-up to the film's November release.
‘Our key power brands – Barbie, Hot Wheels and Fisher-Price – continued to show strength at retail in the second quarter,’ says Mattel’s Margo Georgiadis.
The company is launching new activations in retailers to support the launch of Ben 10 toys from master global toy partner, Playmates.