Shares at Mattel have jumped 16 per cent after it posted strong sales of the 60 year old fashion doll brand and improved profit margins. It all helped Mattel to better than expected earnings, with revenue falling less than feared.
Officially licensed Jurassic World toys took a 41 per cent share of the dinosaurs toys market last year. Becki Fleming, EMEA vice president of franchise and marketing talks Licensing.biz through Universal's monster plans for 2019 and beyond.
Licensed toys inspired by some of the past year’s biggest film franchises have helped keep sales strong amid what has been acknowledged as a challenging time for toy retail throughout 2018.
Pick up your Jan/Feb issue of ToyNews at London Toy Fair stand E2 to celebrate some of the biggest licenses in children's entertainment.
New toy line will land this autumn to coincide with the return of the CG animated show in a new TV series.
The new toy line consists of collectables, action figures and vehicles which encourage imaginative rescue roleplay and interaction between the characters and their craft.
The deal marks the first wooden toy range for Sarah & Duck, and will include wooden dominos, blocks, sound puzzles, a skittles set and a train set.
The latest collectable range from Moose Toys has already sparked imagination by taking the unboxing phenomenon to the next level.
The Hong-Kong based company is developing a toy range spanning plush, collectables, figurines and play-sets for preschool children. The first product samples will be presented at Hong Kong Toys & Games Fair next year.
Licensing will be ubiquitous across the show that runs from January 30th to February 3rd next year, as both products and as part of advertising and communication campaigns, the show’s organisers have stated.
The toy firm is looking to build out its global brand offering with new short form content on YouTube and plans for long-form content in the pipeline.
The game is called Nosedive and takes inspiration from a singular episode of the series starring Bryce Dallas Howard.
Worlds Apart is a UK toy company and creator of children’s lifestyle products, well known for their Scruff-a-Luv, Ready Beds and Kid Active brands.
The Posh Paws collection will feature a range of plush that includes small, medium and large versions of key dragons inspired by the upcoming theatrical debut of DreamWorks Animation’s How to Train Your Dragon: The Hidden World.
The new toy range will launch in several European markets in summer 2019, across several categories including figures, play-sets and accessories, each featuring a variety of characters from the series.
MV Sports, Mondo Motors, Fashion UK and Sambro have all joined the growing Mattel licensing programme this year.
The toy manufacturers are preparing to launch an extensive line of toys and children’s products that will ride ons, electronic learning toys, play tents and ball pits and traditional wooden toys, all inspired by the Sutikki-produced show.
Overnight, Donald Trump moved to whack a 10 per cent tariff on around $200bn worth of Chinese imports beginning next week, with threats to increase the rate to 25 per cent next year if no deal was reached.
The brand is making its move on the apparel, greetings, stationery and arts and crafts sectors thanks to a slate of new European deals with the likes of Aykroyds & Sons and TDP, IG Designs, Bluesky Designs and Bandai.
The deal - brokered by the licensing agent IMG - will see Rubie’s add a new line up of Fortnite branded costumes, masks and accessories to its IP portfolio.
The collaboration is aimed at encouraging kids of all ages to learn in a fun and engaging way about scientists and inventors who have helped shape the modern world.
The deal follows GBI’s recent announcement that Netflix has greenlit season two of the animated Llama Llama series, an adaptation of the bestselling and multiple award-winning children’s book series.