Tag Archives: Toys and Colors

Pocket.watch adds 13 new creators to its roster of global digital stars

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Pocket.watch, the leading kids and family studio creating global franchises for Generation Alpha, has announced the addition of 13 new creators to its roster of global superstars. The move significantly expands the company’s audience, content library, and original content slate with the world’s biggest kids and family digital stars.

The new creators bring further diversity, broader age ranges and new formats to pocket.watch, which already boasts content and original intellectual property from powerhouse creators like Ryan’s World, Toys and Colors, Onyx Family, Kids Diana Show and LankyBox, the current No. 1 gaming channel on all of YouTube.

In 2021, pocket.watch content was watched for over 4 billion hours across the company’s 44 global distribution partners including AVOD, SVOD and linear platforms in over 129 countries. By integrating these new creators into their unique content distribution offering, pocket.watch is positioned for significant growth in 2022 and beyond. These additions bring the company’s library to over 70,000 videos, cumulating to more than 15,000 hours of content available to streaming platforms for distribution. The company continues to innovate the way it packages content to include new formats beyond its breakthrough MishMash format which transforms short-form videos into twenty-two minute episodes capable of being distributed on all types of premium platforms globally.

Pocket.watch is also developing original content inspired by many of its new partners, opening up the opportunity for these creators to participate in entirely new franchises that grow way beyond YouTube – following in the footsteps of other pocket.watch originals like the Emmy-nominated Ryan’s Mystery Playdate and the animated series Onyx Monster Mysteries and Love, Diana Adventures.

“The pocket.watch library of kids and family content is unlike any other in the industry,” says Chris M. Williams, Founder and CEO, pocket.watch. “Our unique approach to packaging content, as well as our skills in developing original content with the biggest digital stars and creators in the world allows us to supply all types of streaming platforms with proven content and IP that attracts and engages massive audiences everywhere it goes, while providing our creator partners with new opportunities to monetize content beyond YouTube.”

New pocket.watch creators represent a broad range of quality kids and family content genres including gaming, art instruction, preschool animation, edutainment and sketch comedy. They are listed below alongside the number of total views for their channel(s) on YouTube in the month of April 2022.

  • Vania Mania Kids: 222 million
    • Vania Mania Kids stars 5 siblings: Vania, Mania, Stefy, Dasha and Alex! Kids and families around the world join in on their adventures in pretend play through laughter, singing and learning.
  • Hudson’s Playground: 99 million
    • From tractors to bulldozers to balers, Hudson’s Playground has a whole stable of super cool farming equipment that ignites kids’ curiosity about technology, farming, and the great outdoors.
  • Mackenzie Turner: 68.8 million
    • 22-year old Mackenzie Turner loves spreading happiness around the world through gaming and vlog content. Best known for her fun and lively personality, fans love tuning in to watch Mackenzie play their favorite Roblox games!
  • Art for Kids Hub: 40 million
    • Art for Kids Hub is on a mission to teach their fans to learn how to draw! Rob and his family teach a new art lesson every Monday through Friday on their channel.
  • ShanePlays: 19 million
    • Since 2017, fans around the world can’t get enough of ShanePlays’ wild reality-based Roblox movies and machinima.
  • Kamdenboy & Kyraboo: 13.8 million
    • Kamdenboy & Kyraboo are a dynamic sibling duo that uses imagination to conquer the world through learning and play! With some help from mom and dad, Kamdenboy and Kyraboo find fun in challenges, skits, pretend play, and more.
  • Scratch Garden: 13.1 million
    • Scratch Garden creates fun, educational animated content for kids, educators, students, and anyone else that likes laughing and learning at the same time!
  • The Stella Show: 12 million
    • Stella is an effervescent 7-year-old, who creates hilariously entertaining skits and challenges with older brother, Jameson, and her parents, Erika and James.
  • Denis: 7.3 million
    • Denis is an uber-popular gaming creator best known for entertaining audiences through Roblox content that highlights Denis’ friendly and easygoing personality.
  • Koala & Giraffe: 6 million
    • Kids love tuning in to Koala & Giraffe’s “Mini Musicals” that keep audiences laughing while teaching important lessons with humorous nursery rhymes.
  • Kaven Adventures: 5.7 million
    • Kids love joining 6-year old Kaven on epic adventures in-game and in real life! Kaven and his Dad play the hottest kid-friendly games, from trending apps to the ever-popular Roblox.
  • GEM Sisters: 5.6 million
    • GEM stands for Gaming with Evangeline and Mercedes! Fans tune in to watch them play kid favorite games including Roblox, Fortnite, and Minecraft.
  • Doods: 3.3 million
    • Doods’ clever 3D animations take regular household items and bring them to life by showcasing their unique perspectives in humorous everyday situations.

For more information about the pocket.watch roster of franchises and creators and its premium slate of content, visit pocket.watch.

Pocket.watch teams up with YouTube superstars Toys and Colors for global franchise ‘Kaleidoscope City’

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Family entertainment company pocket.watch, which specializes in extending kids and family YouTube stars and characters into global franchises like the mega-hit Ryan’s World, has slated spring 2022 for the launch of its latest project.

Kaleidoscope City will be based off Toys and Colors, the popular YouTube channel which amasses 1.5 billion views per month. The ensemble Asian-American cast features young friends Wendy, Alex, Emma, Jannie and Andrew, in addition to a host of Aunties and Uncles familiar to the channel’s massive audience.

Kaleidoscope City will come to life in an original live action/animated series, consumer products, gaming, podcasts, live events, and much more. The City is a magical world of colour where kids learn to see things from a new perspective and learn about diversity, varied points of view, conflict management and empathy.

“We are thrilled to partner with the incredible ensemble of Toys and Colors and we are so excited to introduce Kaleidoscope City as our next global kids and family franchise. This partnership reinforces our mission to bring kids more of what they love and to ensure that kids around the world see themselves in pocket.watch,” says Kerry Tucker, Chief Marketing and Franchise Officer of pocket.watch. “Our success in bringing franchise economics to the world’s most popular YouTube creators and produce, license and distribute original IP to every consumer touchpoint gives us the distinct opportunity to reach diverse audiences across the globe. Toys and Colors is a perfect addition to the pocket.watch family.”

Production is underway on an original hybrid live action/animation series created by pocket.watch Chief Content Officer, Albie Hecht, entitled “Toys and Colors in Kaleidoscope City”, featuring the Toys and Colors ensemble as live action characters against virtual photorealistic backgrounds combined with MOCAP CG animated characters – all produced in real time in the Unreal Game Engine. The franchise also introduces a cast of new animated characters who run various world bazaar shops and help the Toys and Colors crew navigate Kaleidoscope City. Baby Rainbow, Matcha, Dax and Chi Chi all have unique perspectives and personas and will serve as the inspiration for gaming, consumer products, podcasts, live events and more.

“We are so excited to join pocket.watch as their partners in becoming the next big global franchise for kids and families,” says Tim Nguyen of Toys and Colors. “After seeing what pocket.watch has done with brands like Ryan’s World and Love, Diana, and hearing about their incredible plans for Kaleidoscope City, we can’t wait to bring this new franchise to our fans all over the world.”