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Wizards of the Coast brings Godzilla to Magic: The Gathering in groundbreaking deal with Toho Co

Wizards of the Coast has struck a groundbreaking new collaboration with Toho Co that will see the King of Monsters, Godzilla, make its debut in Magic: The Gathering this year. Godzilla will be joined by the other iconic monsters from the franchise, marking a special feature of the upcoming premiere …

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Toymaster May Show moved to September amid COVID-19 pandemic

Toymaster has confirmed the postponement of its May Show to a later date this year, a move made amid the ongoing COVID-19 pandemic and Government lockdown measures. The show’s organisers have issued the official statement this morning, citing contractual issues that have now been overcome as the reason for the …

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Wild + Wolf signs major Disney deal for its growing Ridley’s Games brand

The design-led gifting company, Wild + Wolf has signed a new partnership with Disney to bring a cast of popular Disney, Pixar, Marvel, and Star Wars properties to its Ridley’s Games portfolio this year. Marking the first licensed range for the growing games brand, the product collection will consist of …

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Hasbro launches Bring Home the Fun platform for kids and families staying indoors

Hasbro has detailed the launch of its Bring Home the Fun platform, a global initiative created in light of the COVID-19 pandemic and offering kids and families a platform of content to inspire play and activities while at home. Beginning today, parents and caregivers can visit BringHometheFun.com to explore family-focused resources, including …

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Mattel launches a free online resource for parents and children, Mattel Playroom

Mattel has detailed the launch of the Mattel Playroom, a new, free online resource that features activities and content from across the company’s portfolio of brands, designed to encourage kids to keep playing while handling school closures, social distancing and self isolation measures. American Girl, Barbie, Fisher-Price, Hot Wheels, and …

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Universal Brand Development and LEGO unveil first Fast and Furious LEGO set

The LEGO Group and Universal Brand Development have unveiled the first LEGO set to be inspired by the global blockbuster franchise, Fast & Furious with the LEGO Technic Dom’s Dodge Charger. The new build is a 1,077-piece replica of the film franchise’s fearless street racer Dominic Toretto’s 1970 Dodge Charger …

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Surge in Disney+ subscribers amid global lockdown boosts demand for Hasbro’s ‘Baby Yoda’

The surge in subscribers to Disney+ amid global coronavirus lockdown measures has already provided a boost to Hasbro’s licensed toy sales, particularly, the global toymaker has stated, to the popularity of the ‘Baby Yoda’ character from the Disney original TV series, The Mandalorian. Demand for the character – officially called …

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Riverside Brands signs raft of partners for Zuru’s Rainbocorn toy brand

Zuru’s popular Rainbocorns toy line is embarking on a new licensing programme under the guidance of Riverside Brands, the UK agency to have just signed a variety of new partnerships for the plush toy brand. The mystery surprise plush has risen to popularity recently, recognised for its reversible sequin hearts …

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Rainbow’s 44 Cats leaps into UK retail spearheaded by Lisle Licensing

Rainbow’s 44 Cats has landed on its feet across UK broadcasters and retail thanks to a growing popularity on channels such as Pop TV, Nick Jr, and Nick Jr Too, as well as a licensing programme spearheaded by Lisle Licensing. Already a nightwear collection from TDP Textile Aykroyds is poised …

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