Tag Archives: toys

Toikido taps YuMe Toys for Among Us distribution across US, Canada, Europe and more

Toikido has struck a deal with the award-winning toy brand, YuMe Toys to distribute the official Among Us branded toy range across the US, Canada, EMEA, Asia Pacific, and Japan. The range, featuring plush toys, feature plush, capsules, costumes and seasonal items will be available to trade from May this …

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LEGO enters Hundred Acre Wood with latest Ideas launch, LEGO Winnie the Pooh

The LEGO Group is taking a nostalgic walk through Hundred Acre Wood with the launch of its latest LEGO Ideas project, LEGO Winnie the Pooh, a set based on the original designs from LEGO builder Ben Adler. Taking inspiration from the tales of A.A. Milne’s adventures of Christopher Robin that …

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Schleich launches its first video game Horse Club Adventures with Wild River Games

The Munich games developer, Wild River Games has partnered with the international toy company Schleich to launch the first video game title for its popular Horse Club franchise. The new title, Horse Club Adventures, will be an open-world game for children aged six to 12, allowing them to explore and …

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EOLO Toys and Panini on board for new animated series and app game SuperMasked

EOLO Toys and Panini have been named among a portfolio of licensing partners already on board to launch exclusive toys and collectables based on an upcoming animated series and app game, SuperMasked. A joint venture between Maya Studio and EOLO’s own toy design house and motion graphics centre, Toy Zone, …

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Mattel reveals new Barbie partnership with Radio One broadcaster Clara Amfo

Mattel has unveiled a new one-of-a-kind Barbie doll in the likeness of the popular broadcaster, Clara Amfo as part of the toy maker’s ongoing UK Barbie Role Model campaign. Best known for hosting her Radio One show, Amfo has interviewed some of the world’s most prolific artists, from Jay-Z to …

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Hasbro signs five year Fortnite deal with Epic Games for action figures, vehicles, and more

Hasbro has outlined a five year extension of its partnership with Epic Games and its world-beating MMO gaming title, Fortnite as the toy company looks to expand its product licensing deal beyond outdoor play products and games and into collectable action figures, vehicles, and role-play gear. The plan was announced …

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Sambro International appoints Paul Blackaby as new chief executive officer

The popular toy manufacturer and distributor, Sambro International Limited has appointed Paul Blackaby as its new chief executive officer, as he looks to “lead the team through its next stage of development.” Blackaby joined the Sambro business in February 2020 as chief financial officer, bringing with him many years of …

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New My Little Pony, Transformers, and Magic: The Gathering content among Hasbro’s mass roll-out announcements

It was a flurry of major new announcements across each of its sectors that Hasbro issued throughout its first all virtual investor event this week, including new film and TV content for its biggest franchises including My Little Pony, Transformers, and Magic: The Gathering. In an address opened by Hasbro’s …

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Gaming, events, and retro-appeal: Scalextric talks its brand new horizons through licensing

Anyone paying any level of attention to the general narrative of the toy industry over the course of the past 12 months will know that there’s been a re-awakening among some of the market’s more traditional sectors. The hobby community is one among them. As consumers have found themselves with …

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Mattel teams with game developer Milestone to launch Hot Wheels Unleashed across PlayStation, Xbox, Nintendo, and PC

Mattel has partnered with the global racing game developer, Milestone, to launch Hot Wheels Unleashed, an arcade-style racing game scheduled to launch across PlayStation, Xbox, Nintendo Switch, and PC. The new title will see players drift, boost, jump, and crash on Hot Wheels’ recognisable orange tracks in various single player …

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