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WWE launches new WrestleMania board game and card game compendium

WWE fans across the UK now have the opportunity to become part of the electrifying global pop-cultural event, WrestleMania, by playing a new WWE board game. Manufactured by the award-winning board game creator Rachel Lowe MBE, WWE: Road to WrestleMania has players take on the role of WWE Superstars such …

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Sales of toy-filled Advent calendars ‘show no sign of abating’, says NPD

It isn’t just children that are fuelling sales of toy advent calendars this year, according to the NPD Group, who in an article with The Scotsman details a year on year sales increase of five per cent for the festive tradition. The group has once again highlighted the might of the ‘kidult’ …

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Iron Maiden hops on board with Revell for Aces High Spitfire

Revell has detailed its latest collaboration with the heavy metal rockers, Iron Maiden, in celebration of the band’s iconic single, Aces High. The single was featured on the band’s fifth studio album, Powerslave and the songs lyrics are written from the perspective of a British Royal Air Force pilot fighting …

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Hasbro partners with Primark to launch a very niche Monopoly edition this year

Amid a flurry of recent releases under its iconic board gaming brand, Hasbro has introduced some pretty quirky new takes on the Monopoly board game, including a lightning fast version, a prolonged ‘longest ever version’, and the ultra-niche Primark-themed version. Let’s start with the most bizarre. Because it will take …

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Rainbow Designs to distribute full The Adventures of Paddington toy range

Rainbow Designs has renewed a licensing contract with The Copyrights Group that will see the pre-school and plush toy specialists continue to develop its product line Paddington. Paddington has been part of Rainbow’s portfolio for several decades and 2020 will see not only the continuation and growth of the prestigious …

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McFarlane Toys lands UK distribution with Bandai

Bandai UK has secured the distribution of the McFarlane Toys product range for the UK and Republic of Ireland markets, marking an interesting new move for the toy company into the collector action figure market. McFarlane Toys has become an industry leader, recognised by many for redefining the standards within …

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Chinese animation studio Winsing makes play for international toy market with GG Bond and GOGO Bus

The Chinese animation company Winsing is making its move on the international toy market with plans to preview a number of toys inspired by its popular children’s animated series at Spielwarenmesse next year. The company will be showcasing ranges based on its action comedy GG Bond, a popular series now …

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Coolabi turns to ChunkiChilli for hand-knitted Clangers in new focus for the brand

The British organic cotton soft toy company, ChunkiChilli has secured the rights to develop a new range of knitted toys based on the hit pre-school series, Clangers. In partnership with the independent international media group and rights owner, Coolabi Group, the new deal will mark the first time Clangers has …

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Posh Paws picks up parenting media awards for Toy Story 4 and Love Hearts plush

The team at the licensed plush specialist, Posh Paws is celebrating a duo of parent focused awards for its premium portfolio, with recognition going to its popular Toy Story 4 and Love Hearts collections. The online publication Made for Mums, recognised the company in its 2019 Awards with the Disney …

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Universal Brand Development unveils Trolls World Tour LEGO sets

Universal Brand Development and The LEGO Group has unveiled a new line of construction sets inspired by the characters, scenes and musical genres from DreamWorks Animation’s upcoming Trolls World Tour. DreamWorks Animation’sTrolls premiered in theatres in 2016 and has since grown into a large scale, global entertainment brand. The highly …

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