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UK toy industry calls for Government action against illegal and unsafe products sold online

A report conducted by the British Toy and Hobby Association into the sale of toys via online marketplaces found that 58 per cent of those selected for assessment did not comply with the UK toy safety regulations. The findings have prompted the industry body to call for widespread change and …

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Harry Potter franchise hits £44m in value sales in the UK as one toy sold every five minutes

The Harry Potter franchise is conjuring up some impressive sales figures, as the NPD reveals that one Harry Potter toy is sold every five minutes here in the UK. The figure puts the Wizarding franchise second only to Disney’s Star Wars in terms of value sales. The NPD points out …

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Australian collectables brand Boxed Warriors is preparing to go global

Boxed Warriors, a new animated series based on the Australian company Headstart’s range of collectable toys, is preparing for a global launch in the coming months, having already hit the heights of fame on its home ground. The series has already ranked as the leading show among kids aged five …

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Hip-hop culture brand Mass Appeal is diversifying the pre-school sector

The US media and entertainment brand Mass Appeal is looking to play a role in diversifying the current pre-school space, turning its attention to developing toys, apparel and publishing, all with a hip-hop twist. Since the brand’s formation in 1996, Mass Appeal has made it its mission to ‘represent and …

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USAopoly teams with Disney and Pixar to launch Toy Story chess and card game

USAopoly has detailed its latest collaboration, this time with Disney and Pixar for a raft of Toy Story licensed games. The range – which includes a Collector’s Chess Set inspired by the franchise, and a co-op deck-building game called Toy Story: Obstacles and Adventures, will land this autumn. Disney and …

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Nickelodeon partners with Bricklive for PAW Patrol exhibition

Live Company Group, the team behind the popular Bricklive event, has detailed a new licensing partnership with Nickelodeon to bring new PAW Patrol themed promotional exhibits to its offering. Bricklive touring exhibits consist of a series of themed tours created from a popular choice of toy building brick. Exhibits have, …

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BBC Studios’ Bluey goes global with Disney and master toy partner Moose Toys

Moose Toys has been appointed the global master toy partner for the popular BBC Studios children’s series, Bluey. The move has been made as Bluey prepares to launch to the global stage, scheduled to premiere internationally on Disney Junior from this autumn. The series will also land on the upcoming …

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Hasbro’s Magic: The Gathering to land on Netflix with new animated series

Hasbro’s fantasy card game franchise, Magic: The Gathering is heading to a new home on Netflix, as plans get underway to develop the title into a new animated series. The series Magic: The Gathering will feature a new storyline that expands on the game’s power-wielding heroes, called Planeswalkers in the …

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Hasbro is reviving its Micro Machines brand with Wicked Cool Toys as master toy partner

Hasbro has appointed Wicked Cool Toys as the global master toy licensee for the ’80s and ’90s nostalgia brand, Micro Machines, in a move to revive the retro line for today’s kids. Wicked Cool Toys’ portfolio already includes original IP as well as the master toy licenses for top brands …

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Universal, Illumination and LEGO partner for Despicable Me building sets

Universal Brand Development, Illumination and the LEGO Group have detailed the further expansion of a licensing partnership to launch a collection of Despicable Me LEGO building sets in 20202. The partnership with the record setting Despicable Me franchise has been drawn ahead of the relase of the upcoming feature film, …

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