Tag Archives: toys

Tonies to open exclusive pop-up in Harrods’ Fourth Floor Toy Department

An exclusive Tonies pop-up is preparing to open at the world-renowned department store, Harrods and its Fourth Floor Toy Department this May 29th, welcoming kids and families to the world of the popular children’s audio player. The pop-up will feature best-selling Tonies from the company’s collection of over 100 characters, …

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Acamar Films builds on UK licensing success for hit preschool IP Bing

The popular kids’ property and pre-school series, Bing is continuing to expand its UK licensing programme, building on the success the IP has seen across the toys and wider consumer product space to date. Last year, demand for Bing products enjoyed an 11 per cent year on year increase, while …

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Toy shop The Entertainer raises £650,000 for Bristol Children’s Hospital charity The Grand Appeal

The family-owned toy retailer, The Entertainer has raised an impressive £650,000 for the dedicated charity of the Bristol Children’s Hospital, The Grand Appeal, just two weeks after reopening the doors of its high street stores. The Entertainer has been raising money for the sick children at Bristol Children’s Hospital by …

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Character Group reports “very strong first half year performance” as turnover grows 44 per cent

The Character Group has reported a “very strong performance” for the half-year ending February, 28 2021 with a turnover increase of 44 per cent to £74.5 million, and underlying pre-tax profit of £6.1m. The toy firm has attributed the successful first half year trading to the strength of its portfolio of …

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Adidas and LEGO build on creative partnership to introduce a new ZX 8000 ‘Bricks’ Collection

Adidas and The LEGO Group have extended their partnership to launch a new ZX 8000 ‘Bricks’ collection of footwear, building on the pairing that previously introduced the landmark A-ZX series. Bringing the globally renowned Danish toy brand’s signature aesthetics to one of Adidas’ most iconic styles, the collection marks the …

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Nintendo, Sonic, and Disney Princess help Jakks Pacific to “an excellent” Q1 2021

An “excellent beginning” to 2021 has seen net sales at the international toy maker, Jakks Pacific increase 26 per cent for the first quarter of the year, to $83.8 million compared to the $66.6 million of the same period last year. The results, the company has been quick to point …

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Spin Master is launching USA Skateboarding licensed Tech Decks as part of new sponsorship campaign

Spin Master has underscored its ‘commitment to growing and celebrating the skateboarding culture’ on an international scale through its latest Tech Deck partnership, taking up official sponsorship of USA Skateboarding, the country’s national governing body for the sport. The Tech Deck brand is recognised as a global leader in the …

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Mattel named global toy partner for new CG animated series Karma’s World

Mattel has joined forces with 9 Story Media Group and Karma’s World Entertainment for a multi-year global licensing deal for the new CG animated series created by Chris ‘Ludacris’ Bridges, called Karma’s World. The series is set to premiere on Netflix later this year, while Mattel will be rolling out …

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Kids audio platform Yoto partners with Ameet and LEGO for Duplo story cards

Yoto, the audio platform for kids and firm behind the critically acclaimed and award-winning Yoto Player, has detailed a new  partnership with AMEET Publishing and LEGO Duplo. Under the deal, AMEET will co-create a series of six new audio card packs to complement its well-established LEGO Duplo range. The new …

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Publisher World Book eyes toys, games, puzzles and more with JRL Group

The Chicago-based international book publisher, World Book, is looking is making its move into the toys, games, puzzles, and science kits space with the appointment of the brand licensing agency, JRL Group. Under the partnership, JRL Group will develop a strategic licensing programme that leverages the global recognition of World …

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