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MDL secures first partners for Gigantosaurus in Italian market with Clementoni and Dino Bikes

Maurizio Distefano Licensing, the Italian licensing agent for the new animated TV series Gigantosaurus, has secured the first two agreements for the market, striking partnerships with Clementoni and Dino Bikes. The CGI action-comedy series, following the adventures of a group of young dinosaur friends, has been airing in Italy on …

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Spin Master: “How to Train Your Dragon has been a phenomenally successful franchise for us”

The Canadian toymaker, Spin Master is continuing to champion the Dreamworks How to Train Your Dragon brand, highlighting it as a ‘phenomenally successful franchise,” amid its latest toy launch. A gathering of ten family influencers met at London’s Rainforest Café last weekend to celebrate the launch of the Dreamworks’ How …

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New series of Planeta Junior’s Gormiti fuels toy sales across Europe, Russia and Canada

The broadcast success of Planeta Junior’s Gormiti is driving the success of its licensed toy line across Europe, Canada, and Russia, according to the producers and owners of the animated comedy-action series. Planeta Junior has closed various agreements with worldwide broadcasters across Spain, France, Canada, the UK, Italy, Greece, Poland, …

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Tonies welcomes Cars and The Little Mermaid to its character and stories portfolio

The innovative new kids audio system, Tonies has added two new Disney characters to its range, welcoming Cars and The Little Mermaid to its collection of licensed characters and stories. The two new figures, Ariel from The Little Mermaid and Lightning McQueen from Cars, will be available to purchase on …

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Mattel to open six-week Barbie Store Fashion pop-up at Liverpool One

Mattel is gearing up for the opening of a six week Barbie Store Fashion Pop-Up in Liverpool One this weekend, debuting limited edition clothing and accessories for kids and adults. A range of Barbie dolls will also be available at the pop up, including Barbie Fashionistas, Barbie Career Dolls, and …

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Jazwares named global master toy partner for new pre-school series Dino Ranch

Jazwares has been signed as the global master toy partner for the forthcoming pre-school animated series Dino Ranch, granted the rights to design and produce toys across categories like figures, plush, play-sets, role play, vehicles, and musical instruments. The announcement has been made by Boat Rocker Studios, the IP owners …

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Toy Plus tapped as master toy partner for new CGI comedy adventure MiniMecs

The international toy company, Toy Plus has been tapped to develop and produce the master toy line for Ferly and APC Kids’ new CGI comedy adventure series, MiniMecs. The deal will see Toy Plus develop toy vehicles, figurines, and play-sets based on the series, targeting the show’s demographic of children …

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Spacetoon starts airing Gormiti in anticipation of toy launch across MENA

MENA’s free to air kids’ TV channel, Spacetoon, has begun airing a new series of Gormiti in preparation of the launch of the official toy line across the market next month. The action-comedy animation series is based on one of Europe’s most popular toys lines, which was released for the …

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BLE 2019: Exploring the special relationship between toys and licensing

It’s a well established fact that the UK licensing industry is the second largest in the world, and the biggest in the Europe, with a value of $14.58bn in 2018, according to the latest figures from the global licensing industry body, Licensing International. That itself is a growth of 3.9 …

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