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TCG Toys takes Rubik’s Cube into puzzles ahead of brand’s 40th anniversary

The Smiley Company is continuing its efforts to extend the iconic Rubik’s brand into more diverse categories ahead of the puzzle cube’s 40th anniversary next year, this time with a line of themed jigsaws from its US partner, TCG Toys. The new Rubik’s collection from TCG Toys will land at …

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Spin Master: This is going to be a big year for Monster Jam

This is going to be a big year for Monster Jam, is the message Spin Master is hammering home this season as the toy firm details an extensive retailer support campaign in line with its toy launch this spring. Doubling down on its efforts to encourage and inspire retailers this …

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ITV Studios secures Thunderbirds Are Go toy distribution partners in Australia and New Zealand

ITV Studios Global Entertainment has tapped Modern Brands and Planet Fun as its exclusive toy distribution partners for the new Thunderbirds Are Go toy line in Australia and New Zealand. Under the new deal, both Modern Brands and Planet Fun will begin to sell the autumn/winter 2019 Thunderbirds Are Go …

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Riverside Brands grows portfolio with animated global hit Larva

Riverside Brands is continuing to grow its roster of clients in the children’s entertainment space, having picked up the popular animated property, Larva. Created by South Korea’s TUBA, Larva follows the comic capers of Red and Yellow, two cheeky larvae who live beneath a city storm drain. Since launch, Larva …

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Posh Paws joins growing partner portfolio for kids’ series Sunny Bunnies

CLPG has signed the soft toy specialist Posh Paws to develop a range of plush for its children’s CGI-animated comedy series Sunny Bunnies for fans across EMEA. Posh Paws will be producing a range of feature and standard plush toys, infant plush and cushions featuring the popular Sunny Bunnies characters …

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Bandai UK reveals launch campaign for Robozuna toy range

Bandai UK has unveiled its new launch marketing campaign to support its new Robozuna toy range this season. The campaign will include two new TV adverts and heavyweight advertising campaign across linear TV, digital and social channels, all of which will showcase an extensive range of battling robots from the …

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