Tag Archives: toys

Boat Rocker signs toy manufacturer Simba Dickie for Dino Ranch

Global entertainment company Boat Rocker has announced that Simba Dickie Group – one of the top five toy manufacturers in Europe – has signed a licensing deal for Dino Ranch, as the preschool hit continues to rapidly expand its global footprint. The product range will feature the Big Bloxx Junior Building Construction set, …

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PMI Partners with Skydance Animation for “Spellbound” toy, plush and stationery line

PMI Ltd has announced it has signed a global toy, plush and stationery licensing agreement with Skydance Animation for Spellbound, Apple Original Films and Skydance Animation’s upcoming animated feature film, in a deal brokered by IMG. Directed by Vicky Jenson (Shrek) and written by Lauren Hynek & Elizabeth Martin (Mulan) …

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Farshore to publish Squishmallows official collector’s guide

Farshore has acquired publishing rights to the official collector’s guide for the award-winning plush property, Squishmallows. Emma Cairns-Smith, Global Licensing Acquisition Director for Brands and Licensing at Farshore, signed a worldwide rights deal with Jazwares along with its Kellytoy subsidiary for the Squishmallows Official Collector’s Guide.  Since Squishmallows launched in …

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Just Play named as master toy licensee for Sesame Street

Sesame Workshop, the nonprofit educational organisation behind the iconic Sesame Street, has named preschool toy specialist Just Play as its multi-territory master toy licensee for North America, Latin America, Europe, the Middle East, and Africa. Under this multi-year partnership, Just Play will manufacture and market an expansive array of products …

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Spin Master renews deal with Warner Bros for DC-inspired toy lines

Spin Master announced today that it has renewed its global licensing agreement with Warner Bros Consumer Products (WBCP) and DC for the iconic Batman franchise and other DC Super Heroes. Spin Master first joined forces with WBCP in 2018 as the toy licensee for DC in the action figure, playset, …

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WildBrain CPLG partners with Moose Toys for Magic Mixies licensing programme

Entertainment, sport and brand licensing agency WildBrain CPLG is partnering with Moose Toys to handle representation of the global toy company’s mega-hit Magic Mixies Magic Cauldron, as well as planned line extensions for the brand. Under its dedicated North America office, WildBrain CPLG will represent Magic Mixies in the U.S. …

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Rainbow names Giochi Preziosi master toy partner for Pinocchio and Friends

Italian content powerhouse Rainbow and Italy’s historic leading toy company Giochi Preziosi have signed a partnership for the master toy line inspired by Iginio Straffi’s latest animated hit Pinocchio and Friends, already airing daily on Rai Yoyo. Giochi Preziosi will initially distribute the line in Italy with a roll-out strategy …

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Bulldog signs Wow! Stuff for master toy global deal

Licensing agency Bulldog has agreed terms on a deal with Wow! Stuff for the toy company to become the first licensee for the ‘boundary breaking’ 2.5D animated series Odo. Created by Sixteen South Originals and co-produced with Letko, Odo has now sold into more than 128 countries. In the new Master …

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Moose Toys partners with Silvergate Media for new Octonauts toy line

Moose Toys has partnered with Silvergate Media, the producers of Octonauts, on a new line of toys launching August 2022. Moose will release a range of vehicles, figures, plush and playsets based on the popular animated TV property and its latest series, Octonauts: Above & Beyond, to preschool toy aisles nationwide. Moose …

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Spielwarenmesse 2022 cancelled

Following the cancellation of Toy Fair New York, there was more disappointing news for the international toy sector today with the announcement that the 72nd Spielwarenmesse International Toy Fair in Nuremberg, Germany, will not be taking place. After weeks of speculation, organisers Spielwarenmesse eG confirmed that the show, slated for …

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