Tag Archives: toys

Ethical chocolate and toy brand PlayIn Choc secures crowdfunding to scale business to next level

The ethical confectionery brand, PlayIn Choc has beaten its crowdfunding target of £250,000 to scale up its business and build on the solid foundation it has here in the UK and global markets. The brand has been championed for its message of sustainability while promoting healthier organic treats and natural …

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Mattel launches Barbie Loves the Ocean, its first range made from recycled plastic

Mattel has taken its latest step forwards in its mission for better sustainability across its product portfolio, with the launch of Barbie Loves the Ocean, its first fashion doll line to be made from recycled plastic. The launch is in line with the toymaker’s goal to achieve 100 per cent …

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Stateside | Pokemon, Marvel, and Barbie help fuel US toy sales surge as market grows 27 per cent

Major properties including Pokemon, Barbie, Star Wars, and LEGO have contributed to a booming first quarter toy sales in the US that witnessed an increase of 27 per cent between January and April 2021, according to The NPD Group. Ten of the 11 super categories tracked by the NPD posted …

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Licensed toy sales grow 45 per cent across China as NPD reports ‘sales surge’ across the region

Sales of licensed toys in China have grown 45 per cent in the first quarter of the year, amid a solid growth of 16 per cent of the overall Chinese toy market to hit $1.2 billion (USD) in the first four months of the year. Top gaining toy licenses in …

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SEGA Europe details ‘hand-picked’ Sonic partner line up across toys, textiles, food & drink and more

SEGA Europe has unveiled a new line up of merchandise and consumer product deals for its flagship character, Sonic the Hedgehog, in what it has billed ‘a hand-picked line up of industry leaders’ to help celebrate the property’s landmark 30th anniversary this year. With production on the film sequel, Sonic …

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BBC Studios adds VTech to growing global toy roster for preschool series Bluey

BBC Studios has agreed a multi-territory licensing deal with VTech to produce electronic role play toys based on its multi-award winning children’s TV property, Bluey. Marking the latest expansion of the series’ global licensing programme, VTech’s initial Bluey range will feature popular characters from the series and lines include electronic books, role …

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Genius Brands taps Never Wrong Toys as global master toy partner for Rainbow Rangers

Genius Brands International has named Never Wrong Toys – a subsidiary of China’s leading toy manufacturer, Markan Industrial Group – as its global master toy partner for the animated series, Rainbow Rangers. Under the partnership, Never Wrong Toys will develop a broad range of preschool products in the toy category, …

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Toy Fair NY’s Steve Pasierb | “Brands Untapped” comes to New York to Showcase Toy Brands and Licensing Partners

Many well-known toy companies have successfully built their properties into iconic global brands that can be found in almost every aisle at retail – spilling out of toys and games into kids’ apparel, backpacks and lunchboxes, cosmetics, school supplies, housewares and more. As this phenomenon grows, toymakers are also finding …

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Heritage month | The Children’s Museum of Pittsburgh partners with US toy firm Open the Joy on curated children’s kits

The Children’s Museum of Pittsburgh has partnered with the emotional intelligence and educational toy company, Open the Joy, to launch a new product range based on the museum’s exhibit XOXO: Love and Forgiveness. Under the new partnership, Love and Forgiveness Boxes are going to be available in Target stores across …

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Bulldog Licensing signs up with Marcus & Marcus as baby brand makes European licensing push

The mother and baby brand, Marcus & Marcus has shifted its licensing focus on to the European market, with the appointment of Bulldog Licensing to head up its plans across the children’s space and into toys, gifts, nursery products and more. Initially created as a range of infant feeding products, …

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