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Tag Archives: toys

Brand’s Hatched: Formula One’s race for the toy aisle

If there’s something not many of us were expecting for 2020, it surely has to be that Formula One is looking to speed into the toy aisle with its first official toy line for kids and collectors alike. Upon momentary reflection, however, it actually makes perfect sense. The F1 brand …

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LMI plays the licensing game with Asmodee’s best-seller Dobble

Asmodee’s number one selling brand, Dobble is exploring a life outside of party gaming thanks to a new partnership with LMI, a UK licensing agency that will identify opportunities to expand the reach and audience for the IP through licensing partnerships. Andrew Maconie and the team at LMI have been …

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Read the Toy Fair special issue of ToyNews today for plenty of licensing updates…

The Toy Fair special issue of ToyNews is ready to read online, on your smart device or iPad – giving you look at the year ahead and the trends that will be hitting the toy industry the most. It’s the first ToyNews of 2020, and of the decade, making this not only …

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The Elf on the Shelf eyes global expansion as CCA B makes double appointment

Creatively Classic Activities and Books, the company behind the best selling The Elf on the Shelf: A Christmas Tradition, the hit animation An Elf’s Story, and a programme of consumer products, is looking to increase its global footprint with new entertainment content and immersive experiences. In order to do so, CCA and …

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Rainbow Designs celebrates 70 years of Snoopy with new Peanuts collections

WildBrain CPLG has appointed Rainbow Designs its new plush partner for two distinctive collections starring Charles M Schulz’s iconic Snoopy and Woodstock characters. The Everyone Loves Snoopy plush gift collection presents Snoopy and Woodstock in their traditional formats and is billed as ‘perfect for fans of all ages’. Meanwhile, the …

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BBC Studios renews plush partnership with Posh Paws for BBC Earth

BBC Studios and Posh Paws International have renewed their current partnership to continue to develop and distribute plush products under the BBC Earth license. The deal brokered by European Licensing Agent WildBrain CPLG, will be effective in the UK, EMEA, Australia, and New Zealand from January 2020. After the successful launch …

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The Smiley Company forges new partnership for Rubik’s Cube in Spin Master collaboration

Spin Master is teaming up with the world-famous Rubik’s Cube to launch a new range of Perplexus Puzzles with a twist, in a new deal brokered by The Smiley Company, the master licensee for Rubik’s. Together the pair will develop a co-branded Rubik’s x Perplexus range, which will feature a …

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Netflix and Mattel Televisions are rebooting He-Man and the Masters of the Universe

It’s been made official, Mattel and Netflix have the power, and are wielding it to delight the children in us all, with the return of He-Man and the Masters of the Universe. The pair is producing an original CG animated adventure series that will reimagine the popular toy franchise with …

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Hasbro will open its first branded theme park in Canada in partnership with Galaxyland

Canada is to welcome its firth Hasbro branded theme park, thanks to a new licensing agreement that will transform its current Galaxyland into a destination for fans of all of the global toy maker’s franchise brands. Galaxyland powered by Hasbro will play host to the likes of My Little Pony, …

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Start Licensing cooks up a treat as Nadiya Hussain lands toy line with Wilton Bradley

The Great British Bake Off winner, author, TV presenter, and now treasured British personality, Nadiya Hussain, has made her move on the toy space, thanks to a new partnership with Wilton Bradley. In a new deal brokered by Start Licensing, Hussain and Wilton Bradley will release a range of kids …

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