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Sagoo teams with Graine Creative to launch Rilakkuma arts and crafts kits for kids

The independent French agency, Sagoo has partnered with the French arts and crafts specialist, Graine Creative to produce five new kits for older children, based on the hit Japanese character brand Rilakkuma. The deals adds to a rapidly growing portfolio of consumer products for Rilakkuma – the world’s most relaxed …

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Jazwares to launch first action figure and role play toy line for UFC

Toymaker Jazwares has joined forces with the global mixed martial arts organisation, UFC, to bring the world of this adrenaline fuelled sport to the action figures and role-play aisles. Available for pre-sale at Ringside Collectibles, the Jazwares UFC collectable line will be landing on Amazon in the coming weeks, and …

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LEGO brings pop culture to the home with LEGO Art launch featuring Marilyn Monroe, the Beatles, Marvel and Star Wars

What have Marilyn Monroe, The Beatles, the Marvel Universe, and the cast of iconic characters from Star Wars all got in common? Answer, they’re all the subject of a new pop-culture focused LEGO Art launch aimed directly at the adult fans. The LEGO Group has launches a new canvas for …

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Downton Abbey grows global appeal with US games company Rather Dashing Games

Downton Abbey has added a rather dashing new licensee in the form of the Spokane-based game maker Rather Dashing Games, who will be creating a new card game geared at capturing the majesty and excitement of the Downton Abbey movie. “My wife and I have been fans since the very …

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Learning Resources partners with Numberblocks for new MathLink Cubes range

Learning Resources has partnered with the BAFTA award-winning animated children’s TV series Numberblocks to launch a new Activity Set based on the firm’s top-selling MathLink Cubes brand. The new MathLink Cubes Numberblocks Activity Set will be available through major retailers later this year. MathLink Cubes is a linkable construction toy …

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The Entertainer expands international operations with first store in the Far East

Multi-platform toy shop, The Entertainer is growing its international footprint once more, this time with the launch of its first outlet in the Far East. In partnership with Kim Jin Joo Bhd, the retailer has set foot down in Malaysia’s own Sunway Pyramid. This is the latest move to cement …

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Wow! Stuff named master toy partner for Magic Light Pictures’ portfolio

Magic Light Pictures has tapped Wow! Stuff as its master toy partner for the company’s full catalogue of award-winning brands, including The Gruffalo, Room on the Broom, Zog, and The Snail and the Whale. The toy deal spans multiple territories, and products will be available across the UK, Ireland, Germany, …

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Asmodee’s Aconyte Books strikes UK distribution deal with Simon & Schuster

Aconyte Books, the fiction imprint of the global games company, Asmodee Entertainment has entered into a distribution agreement with Simon & Schuster for the UK book trade. Under the new deal, the publishing house will handle sales and distribution when the Aconyte portfolio launches in the UK this October. A …

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