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Mattel’s Hot Wheels Infinite Loop mobile game will draw older fans back to the brand

Mattel’s digital arm is looking to tap into the collectors market with the launch of its first over 16s mobile title, Hot Wheels Infinite Loop, a game that – hopes the firm – will draw nostalgic fans back to the physical toy range. Mattel Creative has spent the past 18 …

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Hasbro buys eOne for $4bn; plans to move ‘significant portion’ of toy business in house

Hasbro will look to move a ‘significant portion’ of Entertainment One’s toy business in-house, following its £3.3bn acquisition of the British studio and majority share owner of the Peppa Pig brand. The US toy maker agreed to the purchase of eOne this week, marking a major strategic step by Hasbro …

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Plush brand Squishmallows plans ‘full scale licensing’ move with Evolution USA

The collectable plush gift line, Squishmallows is making its move from toys into a full-scale, licensed character brand thanks to the launch of a new licensing programme, headed up by Kellytoy. The toy firm has tapped Evolution USA to manage the global licensing and brand expansion plans for Squishmallows as …

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Mattel and Disney launch Star Wars: A New Hope inspired Barbie collection

Mattel has teamed up with Disney and Lucasfilm’s iconic sci-fi franchise Star Wars to release a new Barbie collection that pays homage to Star Wars: A New Hope. The collection is inspired by the film’s original concept art and re-imagines its cast of characters as Barbie dolls, with the only-to-be-expected …

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Hasbro taps Black White Orange Brands as licensing agent for India

It would appear that Hasbro is stepping up its efforts in India, having appointed a local licensing agent in Black White Orange Brands to head up its consumer products programme. Under the partnership, Hasbro and Black White Orange will work together to build awareness and product roll out for the …

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Funko smashes Q2 earnings with net sales soaring 38 per cent

Funko has smashed its Q2 earnings and outstripped all expectations of the pop culture collectables specialist with a very healthy net sales increase of 38 per cent. The Washington-based company is continuing to deliver the goods for 2019, having seen second quarter sales grow to $191.2 million for the second …

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Rolling Stone enters puzzles and games market with Cardinal Games

The iconic music and culture magazine brand Rolling Stone is celebrating 50 years of its own journalistic history through a new partnership with Cardinal Games. Together, the pair will launch two new products – a line of puzzles based on some of Rolling Stone’s most iconic covers, and a music-based …

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Jazwares unveils world’s first Fortnite RC vehicle at San Diego Comic Con

Jazwares has unveiled the world’s first Fortnite remote control vehicle to fans of the hit video game franchise – and its subsequent toy line – at this year’s San Diego Comic Con. Until now, Jazwares’ toy range had consisted of a cast of six-inch action figures and a piñata llama. …

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Funko launches its first board game at San Diego Comic-Con

Funko has launched itself into the world of tabletop gaming, with the grand unveiling of its new board game at this year’s San Diego Comic Con, Funkoverse. “It’s thrilling to finally share with fans the debut of Funkoverse, the first pop culture infused board game from Funko Games,” said Brian …

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