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Jakks Pacific lands sweet global toy deal with Haribo

The US toymaker, Jakks Pacific, has entered into a multi-year global toy licensing deal with the Haribo Group to create a new toy line based on its popular, continent-spanning gummy confectionery products. Jakks has secured the North American and EMEA rights to manufacture, market, and distribute the range of collectables …

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Spin Master lands global master toy deal for Riot Games’ League of Legends

Spin Master has signed a multi-year agreement to become the global master toy partner for Riot Games’ League of Legends, the most-played PC game globally at the moment. The international toymaker will develop products including action figures, play-sets, and role play items. The range is scheduled to land on shelves …

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LEGO commits $400m to accelerating its sustainability pledge in next three years

The LEGO Group is to invest up to $400 million over the next three years in its sustainability and social responsibility initiatives, covering both long-term investments and ongoing costs that includes its ambition to make all of its packaging sustainable by the end of 2025. The company has made a …

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Hasbro and ADK Emotions to host first digital Beyblade Burst Championship

The global entertainment company Hasbro has teamed up with ADK Emotions NY to launch the first fully-digital Beyblade Burst Championship, the 2020 Beymaster Invitational. Together, both Hasbro and ADK Emotions will select top fans of the Beyblade franchise, including influential Bladers and digital influencers from the US and select global …

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Kids’ audio system Tonies adds Disney and Pixar hits to growing licensed line-up

The children’s audio system Tonies has added a slate of Disney and Pixar characters to its line up of licensed character Tonies, welcoming children’s favourites Frozen, Cinderella, Toy Story and Finding Nemo to the fold. The new characters will join the portfolio in October and November this year ahead of …

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LEGO and Levi’s build new collection that turns fashion line into “a blank canvas for LEGO play”

The worlds of fashion and toys have discovered an innovative way to combine through a new partnership between The LEGO Group and Levi’s and the introduction of the customisable baseplate, that will turn your pair of jeans “into a new blank canvas for LEGO play.” Exclusive to the collection, the …

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National Hot Rod Association speeds into collectables space with Castline and M2 Machines partnership

The National Hot Rod Association is speeding into the collectables aisle thanks to a new partnership with Castline that has witnessed the launch of a series of NHRA diecast collectable toy cars under the M2 Machines brand name. The new range made its retail debut at the US retail giant, …

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WildBrain Spark teams with Park Star Media to develop Super Binks digital series based on the popular Korean toy line

WildBrain Spark has secured a deal with the US-Korean production company Park Star Media to co-produce and launch a new digital superhero series, Super Binks. Originally created as a toy figurine range in Asia, Super Binks will now feature as a short-form 2D animated series. WildBrain Spark will also handle …

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Nintendo partners with Velan Studios to bring mixed reality gaming experience to Mario Kart

Nintendo has partnered with the tech specialist Velan Studios to launch a new Mario Kart mixed reality experience that will turn a player’s home into a Mario Kart racecourse to be traversed in both the physical and virtual worlds. Called Mario Kart Live: Home Circuit, the new mixed reality game …

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Pocket.watch taps Vivid to bring YouTube sensation Love, Diana toys and more to the UK

Vivid has partnered with the licensing and merchandising specialist, pocket.watch for the launch of a new toy line inspired by the latest YouTube sensation, Kids Diana Show. According to Tubefilter, the channel totals 5bn views a month across the globe. To support the global launch of the Kids Diana Show …

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