Tag Archives: trading cards

Legend of the Five Rings fan shop is now open

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Asmodee Entertainment has announced that the Legend of the Five Rings fan shop – the first in a multiple-IP partnership with Event Merchandising (EML) Limited – is now open at Shop.LegendOfTheFiveRings.com.

As featured in Fantasy Flight Games In-Flight report at this year’s Gen Con event in September, the fan shop is a dedicated online platform offering specially designed apparel, accessories and homewares such as pillows and mugs to fans and collectors worldwide. Legend of the Five Rings is the tale of the land of Rokugan and the rival samurai clans who fight with swords and magic.

“We’re so pleased to be able to offer so many different ways for Legend of the Five Rings fans to represent and celebrate their favourite Great Clans,” says Katrina Ostrander, Creative Director of Story & Setting at Fantasy Flight Games. “Whether it’s wearing your clan’s colours on tote bags and tees, decorating your space with beautiful prints and accent pillows, or recording your character’s journey in a themed notebook, this shop offers something for everyone, no matter whether you’re a fan of the card game, roleplaying game, or the fiction.”

At launch, fans can expect to see merchandise designed around art they might recognise from the games. EML designers have worked closely with Asmodee Entertainment and Fantasy Flight Games to design beautiful pieces that include art prints, tote bags, hoodies, notebooks, and more. Fans can share their love of the Legend of the Five Rings universe or announce their allegiance to specific clans as this initial launch also includes mini- collections for each of the Great Clans. The initial collections are now available on the site and fans can expect more exciting products to be added to the store regularly after launch.

Nick Hallet, lead designer from Event Merchandising on the project, says: “We are delighted to be partnering with Asmodee on designing and creating a fantastic range of products and an online store for Legends of the Five Rings. There is a rich collection of artwork which has been wonderful to work with.”

EML are based in the UK and their fan shops ship worldwide while a dedicated US store is also in development. The Legend of the Five Rings is the first of a number of online fan shops envisaged under their agreement with Asmodee Entertainment. An Arkham Horror store is coming soon with more details to follow.

UFC taps Panini America as its official collectable trading card partner

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The mixed martial arts organisation, UFC has entered into a multi-year licensing agreement with Panini America to become the brand’s official and exclusive collectable trading card partner.

Under the new deal secured by IMG, Panini America – recognised as the world’s largest licensed sports and entertainment collectables company – will launch its official UFC collection this April with the roll-out of the UFC Prizm collectable series. Panini will also add UFC trading cards to other popular product lines such as Select, Contenders, and Immaculate throughout the year.

“We are thrilled to welcome Panini America as UFC’s new official collectible trading card partner,” said UFC senior vice president of global consumer products, Tracey Bleczinski.

“Many of our fans use collectible trading cards to stay connected to our brand and to their favorite UFC athletes, and Panini America is the industry leader, creating innovative and unique products for our fans to enjoy.”

Panini America CEO, Mark Warsop, added: “This truly is a dream match-up that brings together the unquestioned leaders of trading cards and combat sports for a partnership that will excite and captivate UFC fans and collectors across the globe for years.

“We’ve watched with great interest over the years as UFC has grown into a major force on the mainstream sports landscape with some of the most marketable athletes in the world.

“We’re passionate UFC fans here at Panini America, and we’re excited about what we can do with the UFC brand and the athletes on our trading cards. We’re looking forward to this relationship.”

As part of the partnership, Panini America will capitalize on UFC’s biggest moments in real-time with the company’s direct-to-consumer Panini Instant platform. Panini Instant makes trading cards of UFC’s biggest fights, moments and milestones available just hours after they happen. These special cards will be available for a limited time and are made to order.

Panini launches its re-branded Official Premier League Adrenalyn XL Trading Card collection

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The trading card and collectable stickers specialist, Panini has launched a completely re-branded and refreshed Adrenalyn XL trading card collection featuring all of the Premier League’s top talent. The new-look Official Premier League Adrenalyn XL Trading Card range follows the recent success of Panini’s first Premier League sticker collection, Football 2020.

Premier League Adrenalyn XL 2020/21 is the only trading card collection to include all 20 Premier League clubs, and is billed as the ‘must-have collection for football fans and collectors alike.’ It features 468 trading cards, as well as 30 limited edition cards across a new-look range of SKUs including multipacks, pocket and classic tins, and a Countdown Calendar.

The collection will hit shelves in the UK and Republic of Ireland from Thursday, August 20th.

Fans can kickstart their collection with a Starter Pack, which includes a high-quality collector’s binder, two-player gameboard and poster, 18 trading cards, an exhaustive magazine game guide plus two guaranteed Limited Edition cards. Starter Packs are priced at £5.99 and packets, which include six trading cards and one QR code leaflet, are £1.00 each.

A multi-channel marketing campaign is lined up, including extending cross-promotional activations with fellow Premier
League partners and delivering a heavyweight TV, radio, VOD and digital campaign. The launch will be supported by the best
football influencers in the category and a new sampling mechanic in place with the UK’s top-selling newspaper.

Panini has also forged new football magazine cover mount partnerships which, alongside Panini’s own football magazine Strike-It!, will facilitate the sampling of millions of packets to football-loving kids across the British Isles.

Mike Riddell, managing director of Panini UK, said: “Panini is taking Premier League trading cards to a new level for the 2020/21 season. Premier League Adrenalyn XL™ 2020/21 is a dynamic new collection which will be refreshed as new players transfer into the world’s most exciting league.”

Will Brass, commercial director, Premier League, added: “We’re excited to kick off our second season with Panini. The new-look Adrenalyn XL™ trading cards are a great way to get the Premier League into the hands of fans across the UK and Republic of Ireland.”

Chris Clover, head of marketing, Sport at Panini UK, concluded: “I cannot wait for collectors to get their hands on these new cards. The design team at Panini UK have created something really special for all Premier League fans to enjoy, switching up and improving every element from last season. There really will be no mistaking which trading card collection for the 2020/21 season is officially Premier League.”

Panini embarks on new licensing programme in Brazil with Vertical Licensing

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The global stickers and trading cards company, Panini has made its latest move to strengthen its presence in Brazil with the appointment of Vertical Licensing. The new agreement will allow Vertical Licensing to license out the Panini assets across the region as it looks for new business opportunities.

Panini has become synonymous with collectables, stickers, and trading cards and has carried a reputation in the field across generations and into the digital age. The heritage and nostalgia of the brand has lent itself to collaborations with the likes of Adidas, Puma, 55DL and Mattel.

Meanwhile, Vertical Licensing is a Brazilian licensing agency based in São Paulo. It currently works with clients such as PlayStation, IMPS, Mercis, Rainbow, Epic Rights and King Features.

Brazil represents one of Panini’s key territories internationally, where the brand is hugely popular and scores a widespread awareness, which the company is now willing to extend into a strategized consumer products program.

“It is an exciting brand extension challenge. We are extremely proud to have been appointed to represent Panini, a highly recognized and respected brand that connects with two of the greatest passions of Brazilians: football and stickers,” said Alexandre Volpi, CEO of Vertical Licensing.

“Our kick-off will be in the second half of this year to start building a program that should hit the shelves in 2021, when Panini will celebrate its 60th anniversary.”

José Martins, president and CEO at Panini Brazil Ltd. commented: “Panini has been active in Brazil since 1990 offering a wide range of products in the collectible and publishing segments targeted to kids and teens. We are looking forward to working closely with Vertical Licensing team to ensure Panini Brand will enjoy the same success it has had in Europe and other parts of the World.”

Tony Verdini, senior manager, business development and partnerships at Panini, added: “We are pleased to team up with Vertical Licensing in Brazil, where Panini’s awareness is enormous and has been growing bigger and bigger over the years.

“We have appointed Vertical to grow brand extension opportunities in the territory as we do believe they are the ideal partner to achieve this goal through a sustainable business plan. We look forward to this cooperation and a wide and deep range of cool licensed products.”

 

Panini embarks on new licensing programme in Brazil with Vertical Licensing

Posted on by

The global stickers and trading cards company, Panini has made its latest move to strengthen its presence in Brazil with the appointment of Vertical Licensing. The new agreement will allow Vertical Licensing to license out the Panini assets across the region as it looks for new business opportunities.

Panini has become synonymous with collectables, stickers, and trading cards and has carried a reputation in the field across generations and into the digital age. The heritage and nostalgia of the brand has lent itself to collaborations with the likes of Adidas, Puma, 55DL and Mattel.

Meanwhile, Vertical Licensing is a Brazilian licensing agency based in São Paulo. It currently works with clients such as PlayStation, IMPS, Mercis, Rainbow, Epic Rights and King Features.

Brazil represents one of Panini’s key territories internationally, where the brand is hugely popular and scores a widespread awareness, which the company is now willing to extend into a strategized consumer products program.

“It is an exciting brand extension challenge. We are extremely proud to have been appointed to represent Panini, a highly recognized and respected brand that connects with two of the greatest passions of Brazilians: football and stickers,” said Alexandre Volpi, CEO of Vertical Licensing.

“Our kick-off will be in the second half of this year to start building a program that should hit the shelves in 2021, when Panini will celebrate its 60th anniversary.”

José Martins, president and CEO at Panini Brazil Ltd. commented: “Panini has been active in Brazil since 1990 offering a wide range of products in the collectible and publishing segments targeted to kids and teens. We are looking forward to working closely with Vertical Licensing team to ensure Panini Brand will enjoy the same success it has had in Europe and other parts of the World.”

Tony Verdini, senior manager, business development and partnerships at Panini, added: “We are pleased to team up with Vertical Licensing in Brazil, where Panini’s awareness is enormous and has been growing bigger and bigger over the years.

“We have appointed Vertical to grow brand extension opportunities in the territory as we do believe they are the ideal partner to achieve this goal through a sustainable business plan. We look forward to this cooperation and a wide and deep range of cool licensed products.”