Netflix, Hasbro, and Rooster Tooth have formed a tri-force of entertainment powerhouses for the release of Chapter One of the hotly anticipated Transformers: War of Cybertron Trilogy. The new series will premiere on Netflix later this year as it raises the stakes in the Autobot and Decepticon war. Chapter One …
Read More »Entertainment One is ‘figuring out what Hasbro brands to bring to the screen’
Entertainment One is in the process of ‘figuring out which of Hasbro’s brands to bring to life,’ the company has stated following the toymaker’s $3.8bn acquisition of the content producer-distributor at the end of last year. Speaking at UK Screenings this month, Pancho Mansfield, eOne’s president of global scripted programming, said …
Read More »Hasbro partners with Toms to up its Monopoly, Transformers and My Little Pony footwear game
Hasbro has entered into a three-year partnership with the footwear company Toms to develop and launch a series of products inspired by the toy maker’s portfolio of hit children’s and entertainment brands. The collections will consist of men’s, women’s and kids’ footwear, as well as clothing and accessories, brandishing some …
Read More »Hasbro brands Transformers, My Little Pony and Magic: The Gathering join Difuzed stable
The global play and entertainment company, Hasbro, has secured a long-term deal Difuzed to bring a raft of lifestyle products featuring its iconic brands to consumers across Europe. Difuzed is known for designing, producing and distributing apparel and accessories collections across more than 50 countries to various retail channels. This …
Read More »Transformers and Magic: The Gathering help Hasbro to Q1 success
The Transformers franchise and the tabletop phenomenon Magic: The Gathering have helped Hasbro to first quarter profit as the global toymaker’s revenues exceed forecasts. Net revenues have jumped two per cent from one year ago to hit $732.5 million, marking the first of such increase in six consecutive quarters. The …
Read More »Hasbro secures global roll out for Transformers: Cyberverse with Cartoon Network
“We’re very excited to continue to grow our relationship with Cartoon Network,” said Finn Arnesen, SVP global distribution and development at Hasbro Studios.
Read More »Hasbro strengthens its brand leadership team with a double promotion
The move comes as the global toymaker looks to strengthen the activity across some of Hasbro’s leading brands such as My Little Pony, Transformers and the recently acquired Power Rangers, as well as its gaming portfolio that includes Monopoly, as well as Nerf, Play-Doh, Baby Alive and Furreal.
Read More »Transformers and Spiderman producer joins Bandai Namco’s Galaga Chronicles series
The classic arcade game is being brought to the small screen in an animated series headed up by ShadowMedia.
Read More »Signature Publishing awarded Partnership Award by Hasbro UK
Signature Publishing, who in 2017 launched Transformers Rescue Bots and Hanazuki, emerged as the winners of the award against considerable competition comprised of 120 partners attending the event.
Read More »Hasbro launches Transformers Autobot Alliance interactive exhibition in China
The initiative finds Transformers at the center of a walk-through attraction featuring familiar characters from the franchise such as Optimus Prime, Bumblebee and Windblade.
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