Tag Archives: transformers

The global play and entertainment company, Hasbro, has secured a long-term deal Difuzed to bring a raft of lifestyle products featuring its iconic brands to consumers across Europe. Difuzed is known for designing, producing and distributing apparel and accessories collections across more than 50 countries to various retail channels. This …

The Transformers franchise and the tabletop phenomenon Magic: The Gathering have helped Hasbro to first quarter profit as the global toymaker’s revenues exceed forecasts. Net revenues have jumped two per cent from one year ago to hit $732.5 million, marking the first of such increase in six consecutive quarters. The …

“We’re very excited to continue to grow our relationship with Cartoon Network,” said Finn Arnesen, SVP global distribution and development at Hasbro Studios.

The move comes as the global toymaker looks to strengthen the activity across some of Hasbro’s leading brands such as My Little Pony, Transformers and the recently acquired Power Rangers, as well as its gaming portfolio that includes Monopoly, as well as Nerf, Play-Doh, Baby Alive and Furreal.

The classic arcade game is being brought to the small screen in an animated series headed up by ShadowMedia.

Signature Publishing, who in 2017 launched Transformers Rescue Bots and Hanazuki, emerged as the winners of the award against considerable competition comprised of 120 partners attending the event.

The initiative finds Transformers at the center of a walk-through attraction featuring familiar characters from the franchise such as Optimus Prime, Bumblebee and Windblade.

Brand experiences based on Transformers, My Little Pony, Nerf, Magic: The Gathering, Dungeons and Dragons and many more.

An event held by Smyths Toys, the initiative was part of the on-going celebrations around the cinematic release of Transformers: The Last Knight.

The company’s classic line of Minis, classic Butterscotch Krimpets and Peanut Butter Kandy Kakes will all feature Transformers-inspired packaging for fans to collect.