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Despite there being no direct translation of ‘Get Schwifty’ or ‘Wubba Lubba Dub Dub’ in the Gallic tongue (and we have Googled this) Turner has turned to the French urban design label Elevenparis for a new apparel collection inspired by the Adult Swim series Rick and Morty. The Rick and …

Channel 4 snapped up the exclusive rights to season four of hit Adult Swim animation Rick and Morty.

In his new role, Donato will be responsible for maximising revenue as well as delivering commercial opportunities for all of Turner’s UK and Nordic channels and services.

The Rick and Morty line for Primark spans menswear, womenswear, fashion accessories, homeware, drinkware and bedding, all featuring exclusive designs.

The deal consolidates major entertainment players such as Warner Bros, HBO and Turner, meaning that, moving forward, AT&T will consist of four businesses, aimed at allowing each to operate independently.

The firm has expanded its licensing team with the appointment of Megan Wain who – in the role of licensing manager – will head up a number of licensing accounts with particular focus on the video gaming sector.

“Lisa will infuse tremendous energy, strategic expertise and a challenger mindset into our consumer products business, we are delighted to be welcoming her to the team.”

Along with other mobile titles for the network, Big Pixel developed the successful Pocket Mortys game, based on characters from Adult Swim’s hit animated series Rick and Morty.

The partnership marks the first time Turner has included events as part of its promotional offering.

The range has launched in the UK with fluorescent bedding in single and double sizes, embroidered cushions and printed towels.