Tag Archives: tv

Anyone with half an eye on the board gaming space of late wouldn’t have failed to notice that Asmodee has been on a bit of a spending spree. Over the last two years, the gaming goliath has been on a growth trajectory, consuming a banquet of distributors to build out …

Viacom International Media Networks is launching the new campaign across the UK for the Easter holidays.

The collection will include Game of Thrones themed apparel, bags, barware, pins, keychains and more. Additional product offerings will launch throughout this year’s ReedPOP events around the world including New York Comic Con.

The initiative will enable children and families the chance to access stories on demand by filming Milkshake presenters reading ten specially curated books. The videos will be uploaded daily onto the Milkshake YouTube channel.

The agreement will see the toy company produce a range of toys under its popular Playskool brand, kicking off with collectable figures, plush, playsets and vehicles.

Funrise Toys has been appointed as global master toy partner for the pre-school show.

Awesome Media & Entertainment and Cloth Cat Animation are set to co-develop a new animated series inspired by the publication.

The deal will see the toy firm release a line of play-sets, role-play toys, figures and accessories.

To mark the launch of part five of the series, the global toy firm has developed new STEAM-inspired doll sets and more.

The transition from linear TV to digital is in effect and the kids' marketing space is evolving. Robert Hutchins explores.