Tag Archives: Tycoon

BBC Studios names Tycoon licensing agent for Bluey in South and Central America

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BBC Studios, distributor and licensor for the Emmy Award-winning international preschool sensation Bluey, has appointed Tycoon as its licensing agent for South and Central America, helping to further extend the footprint of the global hit throughout the region.

Elias Fasia-Cohen, President and Co-Founder of Tycoon, says: “We have been long admirers of BBC Studios and could not be happier to represent Bluey, which is a true reflection of the group’s commitment to high-quality content. We are delighted to work hand in hand with such a talented group in bringing Bluey to the homes and hearts of Latin American consumers and look forward to many years of success together.”

Murilo Hinojosa, Director of Licensing, Latin America for BBC Studios, says: “We’re excited to work with Tycoon and confident their expertise will help expand the global sensation Bluey further to South and Central America. The upcoming range of high-quality licensed products will enable children to use their imagination and enjoy their own Bluey-inspired adventures.”

The Bluey toys, from global master toy licensee Moose Toys, will be distributed locally by Imexporta in Chile and Peru; Caffaro in Argentina; and Boing Toys in Colombia, Ecuador, Peru, Bolivia, Paraguay, Uruguay, Central America and the Caribbean islands beginning later this year.

Early this year, Lotus Global was appointed as licensing agent for Brazil while Panaderia was appointed for Mexico in the last quarter of 2021. In Mexico, the programme keeps expanding into other categories after a very successful toy launch last year.

In 2022, starting in June and extending into the autumn, new licensees will be launched, including Granmark, Ruz, Stor, Union Kids, Novelty Corp, and Penguin Random House, ranging from party goods to apparel and publishing.

In Latin America, Bluey is available on Disney Channel, Disney Junior and Disney+ as well as through free-to-air television channels, TV Cultura in Brazil and Azteca 7 in Mexico.

To complement the experience, there is also content on social media, through the Facebook channel launched in January this year and the official YouTube channel, which has reached over 510k followers in less than a year with over 200M views on the Spanish page.

Bluey has won the hearts of kids and parents around the world since it first launched in Australia in October 2018 and has fast become a global hit, achieving outstanding ratings and attracting a multitude of best-in-class partners. In its home market, Australia, Bluey is the #1 children’s show across all age groups (since 2019). With season three already airing in Australia, the show has performed 2.3x above timeslot average audience (total audience) and the new episodes achieved 14 of the top 20 broadcasts on free-to-air TV in 2021.

Season three of Bluey is set to be released globally on Disney platforms later this year. In the U.S., where the series has been a runaway hit since its 2019 debut, Bluey was Disney Junior’s #1 ratings driver with kids 2-5 last year. It also ranked as the #1 most-watched TV series in second quarter of 2021 and a top 3 show every quarter in 2021. In addition, Bluey owned two of the top 10 cable telecasts of 2021 with kids 2-5.4

The series has enjoyed critical success globally, winning an International Emmy Award in the Preschool category in 2020. Most recently, Bluey has earned four 2021 Kidscreen Awards (Best Animated Series, Best Directing, Best Writing, Best Music), a 2021 Rockie Award (Best Animation Program for Pre-school Viewers), and a 2021 ARIA Award for Best Children’s Album.

 

BBC Studios names Tycoon licensing agent for Bluey in South and Central America

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BBC Studios, distributor and licensor for the Emmy Award-winning international preschool sensation Bluey, has appointed Tycoon as its licensing agent for South and Central America, helping to further extend the footprint of the global hit throughout the region.

Elias Fasia-Cohen, President and Co-Founder of Tycoon, says: “We have been long admirers of BBC Studios and could not be happier to represent Bluey, which is a true reflection of the group’s commitment to high-quality content. We are delighted to work hand in hand with such a talented group in bringing Bluey to the homes and hearts of Latin American consumers and look forward to many years of success together.”

Murilo Hinojosa, Director of Licensing, Latin America for BBC Studios, says: “We’re excited to work with Tycoon and confident their expertise will help expand the global sensation Bluey further to South and Central America. The upcoming range of high-quality licensed products will enable children to use their imagination and enjoy their own Bluey-inspired adventures.”

The Bluey toys, from global master toy licensee Moose Toys, will be distributed locally by Imexporta in Chile and Peru; Caffaro in Argentina; and Boing Toys in Colombia, Ecuador, Peru, Bolivia, Paraguay, Uruguay, Central America and the Caribbean islands beginning later this year.

Early this year, Lotus Global was appointed as licensing agent for Brazil while Panaderia was appointed for Mexico in the last quarter of 2021. In Mexico, the programme keeps expanding into other categories after a very successful toy launch last year.

In 2022, starting in June and extending into the autumn, new licensees will be launched, including Granmark, Ruz, Stor, Union Kids, Novelty Corp, and Penguin Random House, ranging from party goods to apparel and publishing.

In Latin America, Bluey is available on Disney Channel, Disney Junior and Disney+ as well as through free-to-air television channels, TV Cultura in Brazil and Azteca 7 in Mexico.

To complement the experience, there is also content on social media, through the Facebook channel launched in January this year and the official YouTube channel, which has reached over 510k followers in less than a year with over 200M views on the Spanish page.

Bluey has won the hearts of kids and parents around the world since it first launched in Australia in October 2018 and has fast become a global hit, achieving outstanding ratings and attracting a multitude of best-in-class partners. In its home market, Australia, Bluey is the #1 children’s show across all age groups (since 2019). With season three already airing in Australia, the show has performed 2.3x above timeslot average audience (total audience) and the new episodes achieved 14 of the top 20 broadcasts on free-to-air TV in 2021.

Season three of Bluey is set to be released globally on Disney platforms later this year. In the U.S., where the series has been a runaway hit since its 2019 debut, Bluey was Disney Junior’s #1 ratings driver with kids 2-5 last year. It also ranked as the #1 most-watched TV series in second quarter of 2021 and a top 3 show every quarter in 2021. In addition, Bluey owned two of the top 10 cable telecasts of 2021 with kids 2-5.4

The series has enjoyed critical success globally, winning an International Emmy Award in the Preschool category in 2020. Most recently, Bluey has earned four 2021 Kidscreen Awards (Best Animated Series, Best Directing, Best Writing, Best Music), a 2021 Rockie Award (Best Animation Program for Pre-school Viewers), and a 2021 ARIA Award for Best Children’s Album.

 

Spin Master taps WildBrain CPLG, Tycoon and Haven for global licensing efforts

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Spin Master has entered into strategic agreements with three international licensing agents in order to build out consumer product campaigns across its portfolio of brands, including Hatchimals, Bakugan, Toca Life, Zo Zo Zombie, Etch A Sketch, and Tech Deck.

The global toy company has tapped WildBrain CPLG for EMEA, Tycoon for Latin America, and Haven for Australia and New Zealand.

These international licensing agents will work with Spin Master to initiate and drive licensee activity across apparel, accessories, back-to-school, food and beverage, gift and novelty, health and beauty, home décor, party goods, publishing, seasonal, sporting goods and promotional partnerships.

Global licensing efforts are already underway for Bakugan, Spin Master’s ninth television series, complete with an innovative toy line, card game and mobile app.

The licensing program leverages the key attributes of the brand – battling, gaming, and collectability with a style guide based on anime-styled art, building on the brand’s rich heritage and adapting to a new generation of fans.

In 2019, Spin Master unveiled the significant licensing potential behind Toca Life with a back to school programme at H&M featuring a fashion collection for both girls and boys. The capsule collections combined the characters of Toca Life with fashion by channeling the spirit of the game.

Based on its successful performance, the collaboration will be further expanded on in Spring 2020. With over 13 million downloads of Toca Life, there exists an exciting pipeline of global opportunities.

“Evergreen global properties combined with new IP have established Spin Master as a leader in content creation, toy development and franchise building,” said Juli Boylan, vice president of franchise development and outbound licensing at Spin Master.

“We are thrilled to join forces with WildBrain CPLG, Tycoon and Haven, all with stellar reputations and proven track records in their respective markets. Each share our entrepreneurial spirit and are sure to accelerate our global licensing efforts by bringing our brands, characters and stories to consumers in new and unique ways.”

“Spin Master is globally known for its innovative toys and brands and we are excited to be aligning our complementary skills and expertise across these core properties, seeking fresh new opportunities to grow their presence with both new and established fans worldwide,” added Maarten Weck, executive vice president and managing director, at WildBrain CPLG.

The news arrives just as Spin Master celebrates another successful London Toy Fair this year, where the firm was recognised at the annual Toy Industry Awards with a slew of wins, presented by the BTHA and the Toy Retailers Association.

In a ceremony held on the first day of the London Toy Fair, Spin Master was named Global Supplier of the Year and PAW Patrol Pre-School Range of the Year for a second year in a row.

Additionally, the BTHA named Spin Master’s newly launched DC toy Batman 12inch Deluxe Figure with Rapid Change Utility Belt as one of the ‘Toy Fair Heroes’.

“It’s a great honour for Spin Master to once again be recognised with these important industry awards, a true reflection of our team’s dedication to both product innovation and partnerships,” said Ben Gadbois, Spin Master’s global president and COO.

“Spin Master is committed to continuous innovation and we are excited to unveil our 2020 line up that is sure to encourage creativity and ultimately make life more fun.”

“We’re delighted to be recognised at this prestigious industry event, an amazing start to another new year in this fantastic industry,” said Hedley Barnes, general manager Europe. “In addition to accolades for our brands, it is wonderful to be acknowledged for Spin Master’s part within the global toy industry, something we take pride in achieving.”