Tag Archives: ubisoft

Opinion I Beyond the metaverse: how brands are transforming the Out-of-Home entertainment landscape

The hype that has surrounded Web 3.0 and the co-opting of the term ‘metaverse’ to describe the digital opportunities on offer has set the investment market and business world abuzz. But many of the strategies and initiatives ascribed to the metaverse are already at work today in the Out-of-Home (OOH) …

Read More »

Kappa and Ubisoft unveil Rainbow Six capsule collection

Italian sportswear brand Kappa and Ubisoft, developer and publisher of the video game Tom Clancy’s Rainbow Six Siege, have announced the launch of a capsule collection for winter 2021-2022. The agreement was brokered by Ubisoft’s licensing agency IMG. The two brands have teamed up to offer an exclusive collection that …

Read More »

Far Cry 6 collectables available now from Koyo and Ubisoft

Entertainment merchandise specialist Koyo and video game publisher Ubisoft have expanded their partnership to launch officially licensed Far Cry 6 collectables. The new products build on Koyo’s existing Tom Clancy’s Rainbow Six offering, which encompasses a range of pin badge collectables based on popular characters and iconic items from the …

Read More »

Ubisoft joins Fabacus to unlock digital licensing possibilities

Ubisoft, Venum and Fabacus are launching an activation using physical licensed products to unlock digital rewards and experiences for consumers, in a deal brokered by IMG. For the first time, Fabacus, the global technology business and creator of proprietary technology platform Xelacore, has partnered with interactive entertainment and gaming company …

Read More »

Tinderbox sparks new partnership with Ubisoft for Far Cry and Just Dance gaming franchises

The French video game company, Ubisoft, is partnering with Tinderbox – the digital division of Beanstalk – to represent its top selling gaming franchises, Just Dance and Far Cry for licensing across Europe. Under the new partnership, Tinderbox will support both franchises, Just Dance and Far Cry, by expanding the …

Read More »

London’s iconic Hamleys makes major play for video gaming market with new department launch

The iconic London toy store and toy retail brand, Hamleys is making a major new play for the video gaming market with the opening of a new state-of-the-art console, PC and gaming accessories department in its Regent Street location. The new 1,326 square foot gaming space is situated within the …

Read More »

Licensing International reveals its 2021 Rising Stars

The six brand licensing professionals to receive the 2021 Rising Star Award from Licensing International this year have been named, marking the ninth annual celebration of the up and coming talent from across the global licensing community. “We are thrilled to recognize these talented young professionals who will be the …

Read More »

Asmodee’s Aconyte Books secures multi-year deal with Ubisoft to develop Assassin’s Creed novel series

Asmodee Entertainment’s fiction publishing imprint, Aconyte, has secured a multi-year agreement with Ubisoft to create a series of new novels set within the worlds of the game giant’s Assassin’s Creed franchise. The deal builds on a previous agreement that saw Aconyte names publishing partner for Ubisoft titles Watch Dogs and …

Read More »

Asmodee’s fiction book division Aconyte partners with Ubisoft for Assassin’s Creed novel trilogy

Aconyte, the fiction imprint of the global games group, Asmodee, has partnered with the international video games company Ubisoft to publish a new Assassin’s Creed trilogy of novels, beginning this summer. Set in 16th Century China, the new series will kick off with the title The Ming Storm and will …

Read More »

Ubisoft’s Assassin’s Creed swings into location-based entertainment through Osool partnership

WildBrain CPLG has secured a new partnership with Osool Entertainment to develop location-based entertainment attractions for the blockbuster video game franchise, Assassin’s Creed. Brokered by WildBrain CPLG MENA on behalf of Ubisoft, the new deal will see Osool Entertainment create three new Assassin’s Creed indoor attractions in Saudi Arabia, targeting …

Read More »