Tag Archives: ubisoft

Licensing industry newcomer, The Koyo Store is aligning itself with esports “in a big way,” citing the off-shoot sector of video gaming as “a growing animal that needs feeding.” It’s been a short 15 months for this emerging new face on the scene, but a busy one that has already …

The new partnership has seen a range of mugs brought to market.

Advertising firm Havas and game publisher Ubisoft are in the corporation's sights.

At the centre of the new gaming experience is a novel set of collectable starship toys, each one of them featuring the ability to be physically altered by swapping weapons at specific touch points on the toys’ wings and hull.

‘We wanted to create a gaming experience that would immerse audiences into a colourful vibrant world where Troll happiness keeps the village alive,’ says Ubisoft’s Jean-Michel Detoc.

The latest merchandise including apparel and accessories based on the likes of Bethesda, Capcom, Nintendo and Pokémon will all be on display at the company’s stand in Hall 2 at this year’s show.

“An education job has to be done by the industry to explain the value of gaming," said former Ubisoft licensing head Rob Stevenson.

Inspired by the newest installment in the Assassin’s Creed franchise, the range features accessories and apparel for men and women.

First five-part arc will be illustrated by Neil Edwards, the artist behind Doctor Who: Four Doctors.

New video game is a follow-up to The Stick of Truth and will hit shelves in 2016.