Tag Archives: UCLA

UCLA partners with ZARA for exclusive men’s and children’s collection

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UCLA Trademarks & Licensing, an enterprise of Associated Students UCLA, has announced the launch of a new fashion collection for men and kids that celebrates the iconic UCLA brand. The new range features fleece crews, hoodies and long-sleeve tees from the ZARA “JOIN LIFE” label, embellished with UCLA’s Bruins mascot. The collection can be found in ZARA stores globally and at zara.com.

“UCLA enjoys opportunities to collaborate with some of the world’s most well-known fashion and lifestyle brands, something we do selectively and with purpose,” says Cynthia Holmes, Director of UCLA Trademarks and Licensing. “There is significant demand for UCLA products, at home in Los Angeles and around the world, which is a testament to the university’s universal brand appeal, message of optimism and commitment to education and service to communities worldwide.

“This commitment also demands our attention to the impacts of production of UCLA-logoed products on the people who make them and the planet we live on. We are deeply engaged in these matters and the work that remains in front of us. Supporting the efforts and progress of others who are aligned with our goals is an important part of our journey of continuous improvement, so we’re delighted to have this UCLA collection featured on the ZARA JOIN LIFE label.”

“We are very proud to represent the UCLA brand and happy to see this collection from ZARA available world-wide to men and the children in their lives who aspire to live the UCLA dream,” says Malin Jähde Holm, Head of Softlines Licensing and Collaborations at Plus Licens AB, which represents the UCLA brand for licensing opportunities in the European market.

Men’s styles include full-cut sweatshirts with crewneck, long sleeves, ribbed trim and contrasting prints depicting the classic UCLA block arch and Bruins statue logos.

Kids’ styles include a crewneck sweatshirt as well as a long-sleeve tee-shirt and hoodie options featuring the UCLA mark together with the university’s seal or vintage Bruins character logo options.

For information on UCLA Trademarks & Licensing, and Associated Students UCLA, visit uclalifestyle.com

 

UCLA launches new collection with Australian boutique Princess Polly

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UCLA is taking a trip Down Under this month as a new fashion collaboration will see it launch its apparel collection with the popular Australian boutique, Princess Polly. It will also launch across the retailer’s online platform in the US, taking the collection across the hemispheres.

Under the partnership, UCLA Trademarks & Licensing now introduces a curated, retro UCLA collection of tops and shorts to launch exclusively at Princess Polly throughout Australia as well as online in the US through its proprietary e-tail site.

“We are especially excited to have this unique UCLA collection launch in Australia,” said Cynthia Holmes, director of UCLA Trademarks & Licensing.

“With fantastic support from our Australian agent, Haven Global, and licensee, Bravado/Universal Music, Princess Polly will feature vintage UCLA designs from the ’90s that weave nostalgia-cool together with a modern edge and more than a dash of UCLA optimism.”

The deal was brokered by the Australian licensing agency, Haven Global.

Tom Punch, managing director, Haven Global, said: “This is a great way to launch the incredibly historic and iconic UCLA brand in Australia. From the iconic UCLA name to a tantalizing first glimpse of the extensive UCLA design portfolio from decades past – what fun!”

UCLA debuts new collection with French retailer Don’t Call Me Jennyfer

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With the yearlong festival celebrating its centenary year now in the rear view mirror, UCLA is looking to kick start its next 100 years with a touch of French class via a new partnership with the French retailer, Don’t Call Me Jennyfer.

UCLA has launched its latest collection of women’s apparel throughout the retailer’s store location across France, Southern Europe, the Middle East and Northern Africa, as well as online.

“We are thrilled to have this upbeat and fresh UCLA collection launch in France,” said Cynthia Holmes, director of UCLA trademarks and licensing. 

“With fantastic support from our European licensing agent, Plus Licens AB, and licensing partner, Stone Kids, this new UCLA collection, presented by Don’t Call Me Jennyfer, captures the energy and confidence of young women who are passionately and perpetually engaged with the world around them.”

The collection is a fresh take on classic campus silhouettes including crew sweatshirts and hoodies, tees, and joggers, that ‘all go well with a confident attitude and your favorite pair of jeans or casual skirt.’

Through a physical network of 330 stores in France, Don’t Call Me Jennyfer has – over just two years – become a leading name in the clothing industry. Its new strategy brings with it the motto ‘No stereotypes’, developed as an embodiment of inclusion, tolerance, and diversity to appeal to Gen Z.

Don’t Call Me Jennyfer is one of the most influential and active brands on Instagram in France, with a community of 1.2 million members.