As part of the extension, Monster will continue to have centre canvas and entrance logo placement inside UFC’s famous Octagon at events. The two brands will also work in conjunction on retail promotions during UFC events.
Read More »UFC named AirAsia’s first official sponsor
“This deal is an indication of how much UFC and the sport of mixed martial arts have grown in Asia and around the world.”
Read More »UFC announces global partnership with Opro
Opro is the world's largest manufacturer or mouthguards.
Read More »Reebok and UFC collaborate for Fight Night collection
‘With the new UFC Fight Night Collection, we wanted to give athletes product that meets the quality and performance demands that they depend on in the Octagon,’ says Reebok’s Corinna Werkle.
Read More »UFC teams with FITE TV in new streaming partnership
Bouts will now be broadcast on its streaming platform to customers throughout the United States, kicking off with UFC 215: Johnson vs. Borg which will be aired via the network’s FITE app.
Read More »UFC and Kitman Labs team for sports science program
The program will allow UFC team members to analyse injury trends and monitor athletes’ performance.
Read More »UFC inks sponsorship deal with 7-Eleven
A peel-to-win BIG GULP sweepstake will kick off on September 1st to celebrate the partnership.
Read More »UFC taps into Chinese market with live event debut in Shanghai
The move is in response to the growing demand for the sport – and its subsequent licensing programme - by the Chinese audience.
Read More »UFC announces global equipment partnership with Dyaco
The multi-year agreement will see Dyaco develop training equipment for the organisation beginning in 2018.
Read More »UFC announces global retail partnership with Legends Hospitality
The partnership, negotiated by IMG, will see Legends manage UFC retail shops at all events and fan experiences, both domestic and international.
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