Licensing.biz Licensing industry news – Apparel, Art & Design, Entertainment, Food & Drink, Publishing, Retail, Sports, Toys & Gifts
Following the partnership, Performance Inspired will provide its sports products to athletes competing under the UFC banner.
Read More »Performance Inspired takes on Official Sports Supplement title for UFC
IMG acquires mixed martial arts organisation UFC
The firm will focus on accelerating the sport’s popularity and presence around the world with the aid of Silver Lake Partners and KKR who join WME IMG as new strategic investors.
Read More »DC Comics teams with UFC for special poster promotion
The UFC 181 poster sees four main event fighters throwing punches in the style of Superman, Batman or the Green Lantern.
Read More »BRAND PROFILE: UFC
Agency JELC explores licensing opportunites; UK "one of most important markets".
Read More »