Whitehouse Leisure has joined up to develop a range of amusement plush and novelty products, boosting the brand's toy partner portfolio ahead of the film's launch this year.
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CPLG will now look to develop an UglyDolls licensing programme across a broad spectrum of categories, with an initial focus on apparel, accessories and gifting, targeting young adults and kids.
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The firm will head up bedding, bath, pillow and more as STX prepares for the cinematic release of an animated UglyDolls movie.
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