Tag Archives: Universal Brand Development

Line Friends partners with Universal to launch Minions x Brown & Friends collaboration

The internationally celebrated character brand, Line Friends, has partnered with Illumination and Universal Brand Development to unveil its Minions x Brown & Friends collection, a new line-up of products that will feature the Minions’ Stuart, Kevin, and Bob alongside Line Friends’ own Brown and Sally. A collaboration long over-due, early …

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Mattel and Playmobil ready new ranges as Universal launches Spirit Untamed across EMEA

Universal Brand Development has launched a cross-category consumer products programme centered on the latest chapter in the DreamWorks Animation Spirit franchise, as the new animated feature film, Spirit Untamed rolls out across EMEA this summer. Having premiered in Central London last weekend at an event attended by celebrities and their …

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Black Lives Matter Licensing movement expands team as “industry is ready to take action”

The Black Lives Matter Licensing movement has welcomed two new members to the team amid a period of rapid growth reflective, the group has suggested, of an industry ‘determined to implement meaningful change’. Kim Saxelby (pictured right), senior design manager, Universal Brand Development Group, has joined the movement to help …

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Exploding Kittens launches first licensed title Exploding Minions with Illumination and Universal Brand Development

The hit tabletop games publisher, Exploding Kittens has launched its first licensed game, Exploding Minions, developed in collaboration with Illumination and Universal Brand Development. The new game is a Minions-inspired take on its flagship Exploding Kittens card game, drawing on the appeal of one of the most successful animation franchises …

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Gaming phenomenon Exploding Kittens makes licensing move with Universal and Illumination’s Minions

The analogue games manufacturer, Exploding Kittens – recognised for setting the record with the most backed game on Kickstarter to date – is eyeing a new move into licensing with the launch its Exploding Minions game next month. Developed in partnership with Universal Brand Development and Illumination, the new titles …

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Universal Monsters rise up in new NECA action figure partnership

National Entertainment Collectibles Association – NECA – has detailed plans for a full line of Universal Monsters action figures developed in close partnership with Universal Brand Development to capture the look of the horror world’s most iconic figures. Frankenstein’s Monster will rise up this July, depicting the classic monster from …

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Universal Brand Development opens vault to Disguise Inc for new Halloween dress up items

The costumes specialist, Disguise Inc has expanded upon its North American partnership with Universal Brand Development to design, manufacture, and distribute Halloween costumes, accessories, inflatables, and more based on some of its most popular properties. The expanded collaboration will mark the first time that Disguise has held multi-year portfolio rights …

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Universal Brand Development teams with TOMY for Jurassic World Toomies launch

TOMY has embarked on a new licensing collaboration with Universal Brand Development to launch a new line of pre-school toys for its popular Toomies brand, based on the blockbuster Jurassic World franchise. Jurassic World id a $5 billion global franchise, and with Jurassic World: Dominion scheduled for release in June …

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Reebok teams with Universal Brand Development to launch Kung Fu Panda footwear and apparel line up

Reebok has partnered with DreamWorks Animation and Universal Brand Development to unveil its new Kung Fu Panda full-family footwear and apparel collection. Celebrating the hit franchise, the collection if available globally from Reebok’s online platform by January 8th. The range will then be made available through wider roll-out in time …

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Toy maker TOMY bolsters licensed portfolio with Sing 2 and Plants vs Zombies ranges

Last month witnessed the international toy maker, TOMY bolster its licensing portfolio with new toy, plush, and play-sets plans for both Illumination’s upcoming animated motion picture, Sing 2, and the popular Electronic Arts mobile game, Plants vs Zombies. Scheduled for launch on December 22, 2021, TOMY’s Sing 2 toy line …

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