Tag Archives: Universal Brand Development

Reebok and Universal Brand Development launch Minions: The Rise of Gru footwear collection

Reebok has partnered with Universal Brand Development, Illumination and the world renowned Minions franchise to grandly unveil its Minions: The Rise of Gru collection, a new footwear range celebrating the upcoming blockbuster release slated for July 2021. Available globally from Reebok.com and select retailers beginning October 1, the exclusive full-family …

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Royal Mail celebrates 100 years of Rupert Bear with collection of eight limited edition stamps

The Royal Mail has partnered with DreamWorks Animation and Universal Brand Development to issue a set of eight stamps marking the 100th anniversary of Rupert the Bear. Each of the stamps will feature the artwork of Alfred Bestall, the author and illustrator of more than 270 Rupert stories after he …

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Universal Brand Development and LEGO unveil first Fast and Furious LEGO set

The LEGO Group and Universal Brand Development have unveiled the first LEGO set to be inspired by the global blockbuster franchise, Fast & Furious with the LEGO Technic Dom’s Dodge Charger. The new build is a 1,077-piece replica of the film franchise’s fearless street racer Dominic Toretto’s 1970 Dodge Charger …

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Universal Brand Development launches new Jurassic World retail campaign with Smyths Toy Superstores

Universal Brand Development has launched a new Jurassic World retail marketing initiative with Smyths Toy Superstores, a campaign that kicked off with a special screening of Jurassic World: Fallen Kingdom at The Vaults on London. The event featured hours of immersive activities and the opportunity to play with new products …

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Universal Brand Development unveils Trolls World Tour LEGO sets

Universal Brand Development and The LEGO Group has unveiled a new line of construction sets inspired by the characters, scenes and musical genres from DreamWorks Animation’s upcoming Trolls World Tour. DreamWorks Animation’sTrolls premiered in theatres in 2016 and has since grown into a large scale, global entertainment brand. The highly …

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Universal unearths its crypt of iconic monsters for new UK fashion deals

This October, Universal is getting into the spirit of fright season with a bevy of new fashion deals featuring some of the studio’s most iconic monster IP, including Frankenstein, Dracula, The Mummy, and The Bride of Frankenstein. Universal Brand Development’s UK and Eire team has inked new deals with several …

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BLE 2019: Universal Brand Development unveils licensee line-up for Trolls World Tour

Universal Brand Development UK and Eire has unveiled the licensing line up for DreamWorks Animation’s Trolls World Tour. The sequel to DreamWorks Animation’s 2016 musical blockbuster is set to arrive in U.K. theatres on 20 March 2020, ahead of the film’s US release on 17 April, boosted by a supporting cast of …

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Warner’s Paul Bufton joins Universal Brand Development as VP of consumer products EMEA

Warner Bros Consumer Products former VP of licensing and business development EMEA, Paul Bufton has joined the Universal Brand Development unit, taking on the role of vice president of consumer products for Europe, Middle East and Africa. Bufton joined Universal this past month and now reports directly to Vince Klaseus, …

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Universal Brand Development reveals licensing programme for Trolls World Tour

Ahead of the hotly-anticipated theatrical launch of DreamWorks Animation’s follow-up Trolls movie, Universal Brand Development has lifted the lid on an expansive, global toy and lifestyle programme for Trolls World Tour. Hasbro will be heading up the proceedings once again with its master toy line, as Universal promises to deliver …

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Universal and Signature Publishing launch Spirit Riding Free magazine

The children’s magazine publisher, Signature Publishing has teamed with Universal Brand Development to launch a new Spirit Riding Free title, based on the popular toy line and hit TV series. The series, DreamWorks’ Spirit Riding Free centres on a group of friends and their horses, who together embark on a …

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