Tag Archives: US

Route 66 expands its UK presence with Iconospheric and Assured Products partnerships

Route 66 is continuing to build its presence across the UK and Eire having landed two new licensing partners in the home decor and stationery, and car care product markets. Brokered by the brand’s UK and Eire licensing agency, Bulldog Licensing, the latest partnerships will see Iconospheric develop a collection …

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Warner Bros. Consumer Products appoints Samantha Bushy as VP of North America and head of eCommerce

Warner Bros. Consumer Products has appointed the eCommerce veteran, Samantha Bushy to the role of vice president of North America and head of eCommerce. The move comes as Pam Lifford, president of Warner Bros. Global Brands and Experiences details the company’s strategic vision of strengthening its direct to consumer and …

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US: Sesame Workshop builds global toy portfolio with MasterPieces Sesame Street partnership

The iconic pre-school property, Sesame Street is continuing to grow its international portfolio of toy partners, having signed a new partnership with the US games, puzzles, toys, and crafts specialist, MasterPieces. The new MasterPieces Sesame Street products will begin to appear on shelves across the US this summer with a …

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Joe Boxer readies for US re-launch with Iconix Brand Group and PPI Apparel

Iconix Brand Group has signed a new five-year licensing agreement with PPI Apparel Group to be the new exclusive underwear and sleepwear licensee for a re-launch of the Joe Boxer brand across the US. PPI Apparel will design and manufacture Joe Boxer underwear, intimates, loungewear, and sleepwear for men, women, …

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